PwC Pulse Survey: 100 days in: What’s next for business
Explore how CEOs and other leaders are responding to policy shifts, tariffs, and economic risk under the new administration in PwC’s latest Pulse Survey.
President Donald Trump is continuing to push a US-first economic agenda centered on reshoring manufacturing, cutting regulations and reshaping trade and tax policy. The president signed into law H.R. 1, the “One Big Beautiful Bill Act.” The House of Republicans voted on July 218 to 214 to pass the final version of the bill. The Senate narrowly approved it on July 1 with a vote of 51-50, with a tie-breaking vote by Vice President J.D. Vance. The sweeping tax bill aims to incentivize domestic investment and extends permanently individual, business and international tax provisions of the 2017 TCJA, which were set to expire at the end of the year. The administration is also implementing broad tariff changes and reciprocal trade frameworks to favor US-based production, and the president has signed more than 100 executive orders — many designed to accelerate deregulation in energy, AI and technology and fast-track nuclear expansion. Amid growing geopolitical and regulatory fragmentation, businesses are reassessing global footprints and supply chains to align with shifting US policy priorities.
Executives will want to sort through the president’s latest moves to understand what changes mean for their industries, where to find opportunity and how to mitigate risk. Learn more about the administration’s policy changes, what it means for business and how you can prepare. Check back for updates.
Latest updates
July 4, 2025
- President Trump signed into law the “One Big Beautiful” tax bill following a week of negotiations with Senate and House Republicans.
Trade strategy insights: How executives can navigate tariff impacts, align operations and stay ahead in a rapidly shifting global trade landscape
Explore how shifting US tariffs impact your industry and discover actionable trade strategy insights to help your business stay agile and competitive.
100 days in: What executives are saying now (insights from PwC’s Pulse Survey)
Watch our webcast replay, where we share the latest insights on what’s top of mind for executives after the administration’s first 100 days in office. We explore policy changes and the impact on business plans and strategy, opportunities executives see, risks they’re facing and what they’re doing to drive growth and stay competitive.
Explore by key area
On June 11, the United States and China announced an agreement to maintain reduced tariffs while committing to negotiate a broader trade framework over the next 60 days. As part of the agreement, China agreed to resume exports of rare earth elements and magnets to the US. The deal still requires approval from Presidents Trump and Xi Jinping. This follows weeks of back-and-forth on tariffs. On May 12, the US and China agreed to a 90-day pause on most tariffs the countries had imposed on one another. US tariffs on Chinese imports would decrease to 30% from 145%, and Chinese tariffs on US goods would fall to 10% from 125%, the countries said in a joint statement. This followed a trade deal with the United Kingdom announced on May 8, the first agreement since the president announced his sweeping tariffs announcement on April 2.
Negotiations with several countries have been ongoing since the president’s “Liberation Day” announcement. As part of this announcement, President Trump set a baseline 10% tariff on most imports from all countries, with higher additional country-specific “reciprocal” tariffs on dozens of countries based on perceived trade imbalances that were set to go into effect April 9. Instead, the president on April 9 announced a 90-day pause on the additional country-specific reciprocal tariffs for certain countries, with a10% base tariff remaining in effect on most imported goods (with the exception of certain exempt goods) from all countries (except Canada, Mexico and China). Goods covered by the United States-Mexico-Canada Agreement (USMCA) would continue to remain exempt from tariffs, while non-USMCA-compliant goods would be subject to a 25% tariff.
The 90-day pause on reciprocal tariffs ends on July 9, and the pause for tariffs on China ends on August 12.
Reimagining trade and supply chain
Global trade is changing. With new tariffs, shifting policies and increasingly complex supply chains, the challenge is not just to react swiftly, but to make strategic decisions that keep you ahead.
Learn more:
- Why companies should start to reconsider the business case for circularity
- PwC’s US Tariff Industry Analysis: An update on the current impact to companies
- US–China trade developments bring short-term tariff relief
- Webcast replay - Shift happens: Turning uncertainty into opportunity
- Policy on Demand – Due diligence to data: How companies are dealing with tariffs
- PwC’s US Tariff Industry Analysis: What reciprocal tariffs and current tariffs may mean for US companies
- Policy on Demand – Tariffs: Geopolitical triggers for business change
- Trump unveils plan for imposing reciprocal tariffs on trade partners
PwC and Palantir's approach to tariffs and supply chain
With new tariffs, shifting policies, and increasingly complex supply chains, the challenge is not just to react swiftly, but to make strategic decisions that keep you ahead. PwC and Palantir's approach through the real-time scenario modeling solution integrates diverse trade data streams — empowering companies with predictive, actionable insights. Model scenarios across tariffs, supply chains, financial impact and commercial strategies to proactively mitigate risks, capture opportunities and drive confident decisions in a volatile trade landscape.
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Real-time scenario modeling solution
PwC and Palantir’s approach to tariffs and supply chain
PwC and Palantir can help you turn tariff and trade disruptions into strategic opportunities with real-time, data-driven insights across your supply chain.
One big beautiful podcast: Part 2
Doug McHoney Pat Brown start where they left off discussing 'One Big Beautiful Bill' (OB3), in wake of the US Senate Finance Committee Chairman's Substitute Amendment. They discuss the next steps in the legislative timeline including the impending July 4th deadline, the impact of the Byrd rule, as well as the many changes to both the business and international provisions.
Energy: US Deals 2025 midyear outlook
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One big beautiful podcast: Part 1
Doug McHoney Pat Brown discuss the legislative and international tax implications of the 'One Big Beautiful Bill', including its procedural path through US Congress under budget reconciliation, and its implications for both domestic and cross-border taxpayers.
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Doug McHoney and Jenny Chong discuss the structure and enforcement of China’s international tax regime, including corporate tax rates, incentives, CFC rules, and foreign tax credits.
PwC Pulse Survey industry insights: 100 days in: What’s next for business
Explore business risks and growth opportunities for industries under the new administration, and how policies and tariffs are impacting strategies.
PwC Pulse Survey: 100 days in: What’s next for business
Explore how CEOs and other leaders are responding to policy shifts, tariffs, and economic risk under the new administration in PwC’s latest Pulse Survey.
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Doug McHoney and Leo Johnson discuss organizational inertia, transformation resistance, and how neuroscience and behavioral science explain our resistance to change—even amid crises like climate change, geopolitical turmoil, and economic stress.
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