Welcome to the Experience Center

We design change.

Inspiring and creating transformative change through experience.

imagining, making
and testing. The Experience Center puts the X in BXT.

We design what’s next.

The world is more complex than ever. Growth and immediate results require new ways to solve problems.

The Experience Center works hand-in-hand with you to inspire and realize transformative change by creating new experiences for customers and employees.

Employee experiences (EX) are key to delivering a great customer experience (CX) — directly and indirectly. Improve your people’s lives by enabling them to do their jobs better and focus on what matters most.

The CX and EX you provide can amplify or challenge an emotional connection, and impact your ability to engage and retain employees and customers. We use a lens tailored to your industry and proven user experience design and strategy.

We then combine it with the right technology and approach to bring the best possible experiences to life.

of companies aren’t confident they can identify new revenue opportunities.

Source: PwC US CFO Pulse Survey May 11, 2020

Human-centered is what we do.

Experience strategy

We’re architects who envision differentiated human-centered experiences, positively impacting your bottom line.

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  • Customer voice, employee design research and ethnography
  • Personas, journey maps and service blueprints
  • Vision and CX roadmap
  • Experience operating models
  • Measurement and reporting
  • Strategy alignment and activation

Experience design

We're dreamers who design with a people-focused mindset. 

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  • User experience and user interfaces
  • Heuristics, information architecture and accessibility evaluations
  • Content strategy and creation
  • Prototyping and testing
  • Digital product and service design
  • Emerging experience design

Experience technology

We’re experts who bring memorable experiences to life through technology. We blend the best ingredients for better results. 

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  • Mobile, web and wearables
  • Experience architecture and engineering
  • Agile experience design and development
  • Marketing platforms
  • Cloud transformation
  • Emerging experiences

Inspiring and creating human-centered change across the enterprise.

Digital products: mobile & website strategy + design

Starting with CX strategy and vision, we realize and launch breakthrough experiences — from websites and mobile apps to new products designed to help drive revenue.

Customer acquisition: CX strategy & design

Your competition is fierce. Acquisition of new customers, product ideas, ventures and revenue streams should be well-designed so you stand out from the crowd.

Customer retention: loyalty experience & personalization

For today’s digital services and products, loyalty and retention strategies can make or break your business. Designing a personalized approach can help you cultivate close relationships.

Employee experience: learn, collaborate & change campaigns

We imagine and deliver breakthrough employee programs and campaigns that pave the way for what exceptional looks like.

Enterprise platforms: design for business applications

Transformation demands redefining what it means to be a digital company. Our human-centered approach to transformation with SAP, Salesforce, Oracle, Adobe and others help meet your goals.

Digital marketing: technology & transformation

With our 5-point digital marketing and design-first approach to personalization, we’ll help you modernize your integrated marketing plan and cloud suite, and optimize your process for memorable CX.

Our spaces and our people

We create flexible environments — virtual or in-person.

Our engaging sessions are designed to operate inside or outside physical office space.

The Experience Centers — in-person laboratories where space can be tailored to your needs — use real-time simulations and advanced technology to help employees navigate challenges before they reach your people or customers. Moveable walls and desks use less building material, produce less waste, and are configurable down to the needs of the hour. This gives every participant and team the flexibility to customize their space and support the speedy transfer of information and encourages dynamic thinking.

We hire the best people — the right co-creators.

From MBAs, Master’s of Fine Arts and Computer Science to industry experts, experience designers and technologists, we’re a global community with different backgrounds who collaborate to solve business problems of the future. We inspire companies to break old habits and rethink outdated mindsets to help them truly transform.

Work better,
smarter, faster.

We’ll show you how.

Elissa Arkinstall

US Experience Consulting Leader



Shirin Toor Contact Image

Roberto Hernandez

Global Metaverse Leader and Chief Innovation Officer



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