The Experience Center

Igniting outcomes with a creative edge

Inspiring and creating transformational experiences to drive customer attraction.

Experience is everything. It is the sum of all touchpoints that make or break customers’ perception of your brand. And the bar is higher than ever. To attract new customers and earn customer loyalty, brands are challenged to reimagine and personalize experiences to drive more value, faster than ever before. 

PwC’s Experience Center brings creativity with rigor to help you focus, design and orchestrate experiences for tomorrow, today - unlocking more profitable, sustainable growth.

Researching, imagining, testing and making. The Experience Center puts the X in BXT.

We design what’s next.

The world is more complex than ever. Growth and immediate results require new ways to solve problems.

The Experience Center team works hand-in-hand with you to inspire and realize transformative change by creating new experiences for customers and employees, which will drive business growth.

Employee experiences (EX) are key to delivering a great customer experience (CX) — directly and indirectly.

The CX and EX you provide can amplify an emotional connection, and impact your ability to engage and retain employees and customers. We use a lens tailored to your industry and proven user experience design and strategy.

We then combine it with the right technology and approach to bring the most effective possible experiences for your brand’s customers to life.

higher revenue growth for companies that lead with a customer-need-first approach.

Source: PwC’s Global Innovation 1000 Study

Human-centered is what we do.

Experience strategy

We’re architects who envision differentiated human-centered experiences, positively impacting your bottom line.

Read more

  • Customer voice, employee design research and ethnography
  • Personas, journey maps and service blueprints
  • Vision and CX roadmap
  • Experience operating models
  • Measurement and reporting
  • Strategy alignment and activation

Experience design

We're dreamers who design with a people-focused mindset. 

Read more

  • User experience and user interfaces
  • Heuristics, information architecture and accessibility evaluations
  • Content strategy and creation
  • Prototyping and testing
  • Digital product and service design
  • Emerging experience design

Experience technology

We’re specialists who bring memorable experiences to life through technology. We blend the top ingredients for better results.

Read more

  • Mobile, web and wearables
  • Experience architecture and engineering
  • Agile experience design and development
  • Marketing platforms
  • Cloud transformation
  • Emerging experiences

Inspiring and creating human-centered change across the enterprise.

Finding the why: Understanding your customers’ needs and behaviors to define game-changing moments.

  • Assessments, mobile and website strategy
  • Personalization and loyalty
  • Marketing communication, commercial launch and brand strategy

The big idea: Driving innovation by dreaming of new ideas that inspire tomorrow.

  • Conceptual, product and service innovation
  • Metaverse and mixed-reality design
  • Generative AI 
  • ESG – ‘green’ growth, sustainable innovation

Making it real: Reimagining experiences to deliver new sustainable customer, employee, and business opportunities.

  • Inclusive by design methodologies
  • User-interface, user experience, product, service, marketing and branding design 
  • Experience build and technical implementations 

Getting it done: Enabling human-centered capabilities, ecosystems, and platforms to drive customer-centered growth.

  • CX and UX measurement, analytics, automation and scale
  • CX technology and tools enablement
  • CX organizational design

Our spaces and our people

We create flexible environments — virtual or in person.

Our engaging sessions are designed to operate inside or outside physical office spaces.

The Experience Centers — in-person laboratories where space can be tailored to your needs — use real-time simulations and advanced technology to help employees navigate challenges before they reach your people or customers. Moveable walls and desks use less building material, produce less waste and are configurable down to the needs of the hour. This flexibility supports the speedy transfer of information and encourages dynamic thinking.

We hire the top people — the right co-creators.

From MBAs, Master’s of Fine Arts and Computer Science to industry professionals, experienced designers and technologists, we’re a global community with different backgrounds who collaborate to solve business problems of the future. We inspire companies to break old habits and rethink outdated mindsets to help them truly transform.

Work better,
smarter, faster.

We’ll show you how.

Shirin Toor Contact Image

Roberto Hernandez

Customer Transformation Principal



Elissa Arkinstall

Customer Transformation Principal



Follow us

Required fields are marked with an asterisk(*)

By submitting your email address, you acknowledge that you have read the Privacy Statement and that you consent to our processing data in accordance with the Privacy Statement (including international transfers). If you change your mind at any time about wishing to receive the information from us, you can send us an email message using the Contact Us page.