Igniting outcomes with a creative edge
The Experience Center
Inspiring and delivering transformational experiences to attract customers
Experience is everything. It is the sum of all touchpoints that make-or-break customers’ perception of your brand. And the bar is higher than ever. To attract new customers and build lasting loyalty, brands should reimagine and personalize experiences — delivering more value, faster than ever.
PwC’s Experience Center blends creativity with discipline, helping you focus, design and orchestrate the experiences of tomorrow — today. The result? More profitable, sustainable growth.
Business: How you build value
Functional expertise informs the most relevant ideas.
Business expertise may come from:
- Accelerated alignment and co-creation
- Business operations and development
- Cybersecurity & privacy
- Operations management
- Procurement and supply chain
- Cost control
- Supplier relationship management
- Tax and risk management
- Organization design
- Strategy
- Deals / mergers and acquisitions
- Sales and marketing
- Portfolio management
- Financial planning, analysis and forecasting
- Sustainability and climate change
Experience: What people remember
Human-centric roles breathe life into everything.
Experience team may come from:
- Ethnography and insight
- Customer experience strategy
- Journey mapping
- Product management
- UX design
- Brand innovation
- Graphic design
- Service design
- Behavior and culture change
- Branding
- Behavioral science
- Customer engagement
Technology: How you make it real
Architects of a roadmap that connects tech for the things you make.
Technology expertise may come from:
- Digital technology strategy and architecture
- Automation
- Agile methodology and delivery
- Cloud and digital networks
- Technology delivery
- IT effectiveness
- IT sourcing
- Data strategy, management and security
- Data visualisation, analytics and reporting
- Technology solutions
- Application management services
- Artificial intelligence
- The internet of things
- Robotics
- Blockchain
- Augmented reality
- Virtual reality
- Drones
- 3-D printing
- Web developers
- Programmers and QA
We design what’s next.
The world is more complex than ever. Growth and immediate results require new ways to solve problems.
From idea to execution, the Experience Center team collaborates with you to create experiences that engage customers, empower employees and drive meaningful business growth.
Employee experiences (EX) are key to delivering a great customer experience (CX) — directly and indirectly.
The CX and EX you provide can amplify an emotional connection and impact your ability to engage and retain employees and customers. We use a lens tailored to your industry and proven user experience design and strategy.
By integrating the right technology and strategy, we help craft meaningful experiences that resonate with your customers and elevate your brand.
Putting people at the center of our solutions is how we drive impact.
Experience strategy
We’re architects who envision differentiated human-centered experiences, positively impacting your bottom line.
- Customer voice, employee design research and ethnography
- Personas, journey maps and service blueprints
- Vision and CX roadmaps
- Experience operating models
- Measurement and reporting
- Strategy alignment and activation
Experience design
We're dreamers who design with a people-powered mindset.
- User experience and user interfaces
- Heuristics, information architecture and accessibility evaluations
- Content strategy and creation
- Prototyping and testing
- Digital product and service design
- Emerging experience design
Experience technology
We’re specialists in bringing memorable experiences to life through technology — combining the right elements to drive better results.
- Mobile, web and wearables
- Experience architecture and engineering
- Agile experience design and development
- Marketing platforms
- Cloud transformation
- Emerging experiences
Inspiring and creating human-centered change across the enterprise.
Finding the why: Understanding your customers’ needs and behaviors to define game-changing moments.
- Assessments, mobile and website strategy
- Personalization and loyalty
- Marketing communication, commercial launch and brand strategy
The big idea: Driving innovation by dreaming of new ideas that shape tomorrow.
- Conceptual, product and service innovation
- Metaverse and mixed-reality design
- Generative AI
- Sustainability – ‘green’ growth, sustainable innovation
Making it real: Reimagining experiences to deliver new sustainable customer, employee, and business opportunities.
- Inclusive by design methodologies
- User-interface, user experience, product, service, marketing and branding design
- Experience build and technical implementations
Getting it done: Enabling human-centered capabilities, ecosystems, and platforms to drive customer-centered growth.
- CX and UX measurement, analytics, automation and scale
- CX technology and tools enablement
- CX organizational design
Experience matters. See for yourself.
- Beyond ownership
- Wyndham Destinations
- Experience supply chain webcast
Beyond ownership
The new era of customer experience
It’s time for a new approach that doesn’t attempt to control the entire customer experience but instead empowers the key roles that influence it.
Wyndham Destinations
Goodbye friction, hello tech-driven sales
“An astronomical accomplishment. The level of engagement and excitement from the field throughout every step of this project...made this significant change management effort highly successful.”
-SVP CRM, Consumer Insights, & Analytics
Experience supply chain webcast
Why Giving Up Control May Be the Next Way to Get Ahead
Top brands today aren’t controlling every touchpoint—they’re orchestrating ecosystems that drive real customer engagement. Join us live from Adobe Summit on March 20 for this webcast.
Our spaces and our people
We create flexible environments — virtual or in person.
Our dynamic sessions are built to work seamlessly — whether in person or remotely.
The Experience Centers — in-person laboratories where space can be tailored to your needs — use real-time simulations and advanced technology to help employees navigate challenges before they reach your people or customers. Moveable walls and desks use less building material, produce less waste and are configurable down to the needs of the hour. This flexibility supports the speedy transfer of information and encourages dynamic thinking.
We bring in top talent—the right co-creators to drive impact.
From MBAs and computer scientists to designers, technologists and industry experts — we’re a global team of diverse thinkers. We bring together different perspectives and skill sets to collaborate on solving the complex business challenges of tomorrow. We inspire companies to break old habits and rethink outdated mindsets to help them truly transform.
PwC Global Experience Centers
