It’s time to bring the best ideas to life, faster. You need BXT Works.
Imagine creating a product, service, or experience that meets your customers’ demands and delights them. Magic! Making that happen might seem highly improbable but it’s not. That magic happens when a company delivers a differentiating experience strong enough to compel customers toward it.
Welcome to BXT Works, PwC’s digital product innovation solution. We use it to make this magic happen, creating a reality for our clients that helps them to win and retain customers.
A letter to business
Watch how: A letter to business
Business: How you build value
Functional expertise informs the most relevant ideas.
Business expertise may come from:
- Accelerated alignment and co-creation
- Business operations/development
- Cybersecurity and privacy
- Operations management
- Procurement and supply chain
- Cost control
- Supplier relationship management
Experience: What people remember
Human-centric roles breathe life into everything.
Experience team may come from:
- Ethnography and insight
- Customer experience strategy
- Journey mapping
- Product management
- UX design
- Brand innovation
- Graphic design
- Service design
- Behavior and culture change
- Branding
- Behavioral science
- Customer engagement
Technology: How you make it real
Architects of a roadmap that connects tech for the things you make.
Technology expertise may come from:
- Digital technology strategy and architecture
- Automation
- Agile methodology and delivery
- Cloud and digital networks
- Technology delivery
- IT effectiveness
- IT sourcing
- Data strategy, management and security
- Data visualisation, analytics and reporting
- Technology solutions
- Application management services
- Artificial intelligence
- The internet of things
- Robotics
- Blockchain
- Augmented reality
- Virtual reality
- Drones
- 3-D printing
- Web developers
- Programmers and QA
We have the talent, techniques, and tools you need to attract and retain customers.
There is no shortage of ideas – but having the confidence to know which one to invest in is key. This relies on knowing what to build, for whom, and when.
Innovation is about pushing boundaries to explore new possibilities. BXT Works creates leverage using the converged powers of business, experience, and technology to help you develop and deliver memorable products, solutions, and experiences. We help you identify and accelerate your best ideas so that you can create, attract, and retain customers.
Latest product innovation insights
Bring the best ideas to life, faster with BXT Works
Turn ideas into products, faster.
Jumpstart your next big idea
In just a few hours, our Jumpstart Workshop will help you create what your customers can’t live without. They’ll thank you for it with their loyalty.
Create your master plan
Give the market what it has been waiting for. Invest with confidence in your best ideas and develop the right strategy and technology to make it happen.
Launch to learn
Make it real: from build to activation, and financials to user experience, we bring the drivers of digital innovation and align your ideas to your values to consistently drive customer attraction.
Operate and continuously improve
Your customers’ needs will always change and your competition will constantly evolve. Partnering with our business strategists, experience and interaction designers, and technology leads and solution architects will help you to attract customers and repel the competition.
Accomplish more, faster, with BXT Works
Increase profits and reduce costs
Achieve months worth of work in just days using our proven agile approach. Streamline your operations and eliminate friction to improve your efficiency and experience.
Boost productivity in a digital world
Reduce the distance between you and the customers you serve by realizing the value of virtual. Leverage existing and emerging technologies to make engagement with your enterprise easier and more enjoyable.
Attract new customers and retain existing ones
Be a need, not just a want. Rise above incremental improvements using a framework built for breakthroughs, so you can focus on what matters most and get in front of new opportunities.
Open up new markets
Use trustworthy tools and technology that allow you to identify the best ideas and focus on attracting new consumers with high potential for positive lifetime value.
Talk to us about how BXT Works will work for you
- We are your partner in innovation.
- We work with you from ideation to launch and beyond, providing guidance, feedback and support along the way.
- We bring deep partnerships with world-class technology providers and a proven record of delivering successful digital products for clients across industries.
BXT Works brings speed to results. Driven by technology.
PwC’s BXT Works brings ideas to life faster. Don’t just take our word for it.
See BXT Works in action:
Beyond ownership - the new era of customer experience
It’s time for a new approach that doesn’t attempt to control the entire customer experience but instead empowers the key roles that influence it.
Chipotle: Redefining fast-casual loyalty through tech
“One of the smoothest launches in company history.”
Chief Restaurant Officer
Fast Company: PwC & AXS Lab named top 10 most innovative joint venture
Embarking on a digital design sprint that improved accessibility for more than 1.3 billion people worldwide.
Wyndham Destinations: Goodbye friction, hello tech-driven sales
“An astronomical accomplishment. The level of engagement and excitement from the field throughout every step of this project...made this significant change management effort highly successful.”
SVP CRM, Consumer Insights, & Analytics
Why Giving Up Control May Be the Next Way to Get Ahead
See how top brands are transforming customer connections with a fresh approach. Watch the replay to discover why letting go can lead to greater success.
