BXT Works, PwC’s digital product innovation solution

Watch how

It’s time to bring the best ideas to life, faster.
You need BXT Works.

Imagine creating a product, service, or experience that meets your customers’ demands and delights them. Magic! Making that happen might seem highly improbable but it’s not. That magic happens when a company delivers a differentiating experience strong enough to compel customers toward it.

Welcome to BXT Works, PwC’s digital product innovation solution. We use it to make this magic happen, creating a reality for our clients that helps them to win and retain customers.

BXT reframes how you work, think and engage.

We have the talent, techniques,
and tools
you need to attract and retain customers.

There is no shortage of ideas – but having the confidence to know which one to invest in is key. This relies on knowing what to build, for whom, and when.

Innovation is about pushing boundaries to explore new possibilities. BXT Works creates leverage using the converged powers of business, experience, and technology to help you develop and deliver memorable products, solutions, and experiences. We help you identify and accelerate your best ideas so that you can create, attract, and retain customers.

Latest product innovation insights

Turn ideas into products, faster.

From ideas to growth in the market
  • Jumpstart your next big idea

In just a few hours, our Jumpstart Workshop will help you create what your customers can’t live without. They’ll thank you for it with their loyalty.

  • Create your master plan

Give the market what it has been waiting for. Invest with confidence in your best ideas and develop the right strategy and technology to make it happen.

  • Launch to learn

Make it real: from build to activation, and financials to user experience, we bring the drivers of digital innovation and align your ideas to your values to consistently drive customer attraction.

  • Operate and continuously improve

Your customers’ needs will always change and your competition will constantly evolve. Partnering with our business strategists, experience and interaction designers, and technology leads and solution architects will help you to attract customers and repel the competition.

Ready to turn your ideas into profit?  Start now.

 Accomplish more, faster, with BXT Works

Increase profits and reduce costs

Achieve months worth of work in just days using our proven agile approach. Streamline your operations and eliminate friction to improve your efficiency and experience.

Attract new customers and retain existing ones

Be a need, not just a want. Rise above incremental improvements using a framework built for breakthroughs, so you can focus on what matters most and get in front of new opportunities.

Boost productivity in a digital world

Reduce the distance between you and the customers you serve by realizing the value of virtual. Leverage existing and emerging technologies to make engagement with your enterprise easier and more enjoyable.

Open up new markets

Use trustworthy tools and technology that allow you to identify the best ideas and focus on attracting new consumers with high potential for positive lifetime value.

Talk to us about

how BXT Works will work for you

  • We are your partner in innovation.
  • We work with you from ideation to launch and beyond, providing guidance, feedback and support along the way.
  • We bring deep partnerships with world-class technology providers and a proven record of delivering successful digital products for clients across industries.

BXT Works brings speed to results. Driven by technology.

PwC’s BXT Works brings ideas to life faster. Don’t just take our word for it.

See BXT Works in action:

Watch the replay of PwC's Customer Connections webcast

Attract to amaze: Evolving customer experience in an AI-driven world

Work better,
smarter, faster.

We’ll show you how.

Shirin Toor Contact Image

Roberto Hernandez

Global Metaverse Leader and Chief Innovation Officer



Tom Puthiyamadam Contact Image

George Korizis

Customer Transformation Leader



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