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A new loyalty program results in six million enrollments and counting
The Mob Museum collaborated with PwC Connected Solutions, Umajin, and SAFR by RealNetworks to reimagine the visitor experience through the creation of The Mob Museum mobile app (and its centerpiece the Doppelgangster feature). In a matter of days, the app was downloaded more than 3,000 times and used in more than 40 countries, and it quickly garnered a five-star rating from major app stores. The Mob Museum is already leveraging the app's analytic capabilities to more deeply engage with visitors and refine its marketing campaigns.