Software is everywhere––shaping workflows, customer experiences, and new revenues. As AI disrupts segments, product categories, and pricing, we can help protect recurring revenue, modernize operating models, and build trust as you innovate and grow.

Software and digital platforms

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Platformization as a business strategy for the AI era

See how AI-native platform-centric models can help make your products and data compelling enough to drive new revenues and resilient growth.

Overview

Beyond “SaaSpocalypse”––building the future for software companies & software-centric businesses

As AI reshapes customer experience, monetization models and operations, we can help you rethink platforms, commercial models and growth strategies. Harnessing trends such as industry convergence, we bring software-centric business models from idea to scale across automotive, Medtech, Fintech, healthcare and consumer sectors through organic and M&A-led growth pathways with Venture Capital and Private Equity. The mid-market is a new growth engine where we’ve helped clients expand and scale.


Market trends

$6.15T

Global IT spending expected for 2026

Source https://www.gartner.com/en/newsroom/press-releases/2026-02-03-gartner-forecasts-worldwide-it-spending-to-grow-10-point-8-percent-in-2026-totaling-6-point-15-trillion-dollars?utm_source=chatgpt.com
54.6%

of US adults use an AI tool

Source https://www.stlouisfed.org/on-the-economy/2025/nov/state-generative-ai-adoption-2025
79%

Of senior executives say AI agents are already adopted in their companies

Source https://www.pwc.com/us/en/tech-effect/ai-analytics/ai-agent-survey.html

Subsectors

Drive scale across industries

Horizontal software companies power mission-critical workflows across industries—from CRM and collaboration to finance and data platforms. As competition intensifies and ecosystems expand, growth depends on disciplined pricing, platform extensibility, and trusted AI integration.

Build trust as a differentiated growth engine

Cybersecurity companies sit at the center of enterprise resilience. Buyers expect measurable outcomes, seamless integrations, and alignment with evolving regulatory demands. At the same time, alliances with hyperscalers and industry platforms are reshaping routes to market.

We work with cybersecurity software providers to sharpen go-to-market models, align product strategy to emerging threats, and strengthen compliance and reporting capabilities—so you can expand with credibility and convert trust into long-term growth.

Turn industry depth into scalable advantage

Vertical software companies win by embedding deep industry functionality into cloud-based offerings. Growth requires balancing domain expertise with repeatable delivery models, regulatory alignment and evolving AI capabilities tailored to sector needs.

We help you prioritize high-value use cases, refine services and implementation models, and align product roadmaps to industry standards—so you can expand into adjacent segments while reinforcing your differentiated position.

Accelerate value creation under PE ownership

As valuation expectations reset and investors scrutinize AI roadmaps, portfolio companies need clear monetization pathways, margin discipline and execution speed.

We support portfolio leaders with pricing and revenue discipline, cost structure alignment, M&A integration planning and IPO readiness—so you can demonstrate durable performance and position the asset for the next phase of growth.

Scale breakthrough innovation responsibly

AI and robotics companies are reshaping industries with new operating models and autonomous capabilities. Capital is flowing toward AI-native platforms, but sustainable advantage depends on durable unit economics, governance maturity and enterprise trust.

We help align AI strategy with commercialization pathways, strengthen governance and risk frameworks, and clarify monetization approaches—so you can move from experimentation to enterprise-grade growth with confidence.

Navigate inflection points with discipline

Venture-backed software companies must balance rapid expansion with operational rigor. As funding cycles tighten and investor scrutiny rises, clarity around revenue recognition, cost structure and governance becomes critical.

We work with founders and growth leaders to align finance operations, strengthen reporting processes and prepare for diligence events—so you can sustain momentum and scale on a stronger foundation.

Embed software to unlock new value streams

Across industries, companies are embedding software into physical products and service offerings—from connected devices to subscription-based service models. This shift introduces new pricing models, data strategies, and operational complexity.

We help design monetization frameworks, modernize digital architecture and align operating models to recurring and usage-based revenue—so you can expand beyond product sales and capture technology-enabled growth.

Enable platform ecosystems at global scale

Hyperscalers and large cloud platform providers shape the digital infrastructure that underpins modern enterprise. Ecosystem expansion, industry cloud solutions, and AI capabilities are redefining competitive dynamics.

We help align industry strategies, strengthen partner ecosystems and support large-scale transformation programs—so you can extend platform reach while managing complexity, compliance, and performance expectations.

Capture value across distribution ecosystems

Large resellers and marketplace operators play a pivotal role in software distribution, bundling, and customer acquisition. As vendor consolidation accelerates, these intermediaries must refine pricing models, ecosystem governance, and performance analytics.

We help clarify marketplace strategy, strengthen financial visibility and align partner incentives—so you can drive profitable growth while maintaining trust across buyers and sellers.


Capabilities

Scale and defend recurring revenue

Shifting from seat-based pricing to hybrid, usage, outcome or AI-driven models can reset your revenue engine as traditional pricing power comes under pressure, and enterprise buyers scrutinize ROI more closely.

From compute cost visibility to customer profitability analytics, we align finance, product and go-to-market—so you can build renewable, profitable growth in a market shaped by vendor consolidation and consumption economics.

Reinvent growth and portfolio strategy

As SaaS consolidation accelerates—and capital flows toward perceived AI infrastructure winners—growth increasingly depends on portfolio clarity, disciplined execution, and a differentiated AI roadmap. We help software leaders rationalize overlapping offerings, refine routes-to-market across direct, partner and marketplace channels, and align incentives to long-term value creation.

Whether integrating acquisitions, preparing assets for divestiture or repositioning for a new growth cycle, we help connect capital deployment decisions to revenue performance — so you can turn scale into measurable returns.

Modernize your digital core

Growth stalls when legacy finance, billing, and entitlement systems can’t support usage-based models or acquisitions. We help modernize the enterprise digital core—from cloud-ready architecture and API strategy to scalable billing, revenue recognition and integration frameworks.

By simplifying complexity across engineering, finance and operations, we reduce cost-to-serve and improve visibility into product and customer profitability—so your platform can scale without operational drag.

Build trust at scale

Enterprise buyers now demand defensible AI governance, data controls and operational resilience. We help embed governance frameworks across product design, AI deployment and ecosystem partnerships—spanning secure development practices, third-party risk oversight and compliance readiness.

By strengthening transparency and resilience across your platform, you build the trust that accelerates enterprise deals and supports long-term expansion in regulated and AI-enabled markets.

Emerging company solutions

From first institutional capital to IPO readiness, emerging software companies face inflection points that shape long-term valuation. We help founders and growth-stage leaders navigate revenue recognition, equity structuring, SEC reporting preparation and scalable finance operations.

Whether preparing for diligence, raising capital or strengthening governance, we bring the insight and experience needed to move confidently through each stage of growth — so you can focus on building your product and expanding your market.

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Insights


“Our clients are under pressure to ship faster, integrate AI, and stay ahead of security demands. We help them modernize how they build, so their engineering investments translate into real customer outcomes.”

— Romit Dey,Software and Digital Platform Leader, PwC US

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Events and webcasts


Contact us

Romit Dey

Romit Dey

Business Models Reinvention and XaaS Transformation Leader, PwC US

Dallas Dolen

Dallas Dolen

Technology, Media and Telecommunications Industry Leader, PwC US

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