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Industries styles XF
Financial services are no longer siloed — bankers, insurers, asset managers and wealth advisers are building integrated platforms ready to scale. As technology evolves and companies shift attention toward a growth agenda, we expect convergence to continue and accelerate across traditional and non-traditional market participants. The momentum is toward deeper fusion — but also greater competition in a world where private equity challenges traditional norms.
A deliberate, strategic approach to your future is essential when deciding which technology, AI, corporate structure or deals to pursue. PwC’s consulting, tax and assurance teams provide innovative and comprehensive solutions to help you adapt to the evolving world of financial services.
For at least the last decade, financial services have been in a state of continuous reinvention, responding to novel threats, new opportunities, growing regulatory mandates and new technologies. Each year, a handful of issues capture the industry's attention and contribute to the industry’s next round of reinvention.
Some issues, like the election, could spark an outburst of intense activity as new faces on the political scene enable a change in direction across the industry.
Others build momentum over time and then emerge overnight as a game-changing disruption, such as generative AI’s ability to improve operational performance and drive business transformation.
In 2025 we see three themes dominating financial services:
Transforming your business to win. Digitization is the foundation of new scalable business models in an era of compressed fees and slower growing pools of client assets.
Chasing growth through mergers, partnerships, private markets. Firms need mergers, acquisitions and strategic partnerships to reinvent their business models as few firms have all the capabilities in house to serve today’s increasingly diverse investment needs.
Leverage GenAI as part of strategic digital investments. GenAI’s applications are multiplying — from operations, to finance, research, risk and more; it's become impossible to ignore the profound business model effect it is having on the sector.
Go on offense. With expectations for more interest rate cuts and streamlined regulations — plus a potentially faster growing economy amid already healthy balance sheets — banks are in a position to accelerate their growth agenda and reconsider dealmaking.
Regulatory compliance is necessary, especially for dealmakers. A clean bill of health on regulatory matters likely will be table stakes for all banks, but especially those which expect to ask the government to approve mergers and partnerships.
The AI advantage rests on data, humans and tech. The rapid adoption of AI is reshaping the sector with banks now embracing agentic workflows in hopes of defining a new era of competitiveness.
Building climate resilience at the community level. Insurers need a concerted effort, based on their insight and data, to build resilience at the community level, where the effects of severe weather events can cascade into systemic financial, economic and even social crises.
Getting value from tech investments. With centralized data collection and standardized application, you’re more likely to drive scalable, long-term solutions that benefit more than just pockets of your business.
Driving top-line growth with ecosystems. Building on existing partnerships by entering into ecosystems — networks of partners featuring complementary goods and services — is a promising variation on longstanding practice that can help accelerate revenue growth.
PE firms are adding multiple asset classes, increasing complexity in the process. Leaders are realizing it’s time for their firms to embrace a level of back-office sophistication that other investment companies have had for many years.
Firms look beyond the traditional playbook to build robust value creation plans. We have seen many PE firms find their desired deal returns by moving beyond traditional financial engineering and cost containment and instead investing in the underlying portco’s business model.
Tax remains vital to not just value creation strategy but PE fund structures. Whether you’re considering opening your PE funds to retail investors, getting into sports investing or building out a value creation plan for your portfolio companies, tax planning and strategy have a significant role to play.
PE firms and their portcos use sustainability as a differentiator. As sustainability is not a simple compliance obligation but rather a driver for value creation, investors are scrutinizing PE firms’ diligence processes and transformation objectives.
Lay the groundwork for the next growth cycle. The jarring pandemic shifts seem to be behind us, and investors’ focus is swinging to a cyclical upturn as the Federal Reserve delivers interest rate cuts.
A new cycle begins. The Emerging Trends survey’s buy-sell-hold barometer scored its highest “time to buy” and the lowest “sell” rating since the Great Financial Crisis.
Top real estate markets for the year. Dallas/Fort Worth ascends to the top spot; Florida cities come roaring back while Nashville and Phoenix are dethroned.