Serving leagues, teams, facilities and live events.

Sports teams, facilities and events—your complex organization needs complex consulting. How do you grow and create competitive advantage? Turn your challenges into opportunities to leverage your operation, investment and brand.

PwC offers a dedicated and distinctive sports practice with multi-discipline subject matter experts. Our sports specialists serve as trusted advisors to the industry and its investors; offering clients a wide range of assurance, tax and advisory services to address issues related to sport leagues, teams, facilities and major events. PwC professionals serving the sports industry include a national US practice and global network of industry specialists focused on advisory services as well as assurance and tax teams serving member clubs of the professional leagues in their respective local markets.

Our sports professionals operate in coordinated fashion, sharing best practices and insights into emerging industry, accounting and tax issues that may ultimately have broad impact on professional sports teams and their owners.

Sports teams and leagues

Sports teams are a dynamic business where change is constant among the key variables impacting market demand and financial results. PwC offers the industry a viewpoint on key inter-related elements of business and operational strategy, based on the knowledge and perspective formed through our extensive experience with deals, planning projects and thought leadership research. Furthermore, our research, benchmarking, analytics and modelling services are available to inform decisions around key industry priorities, ranging from ticket strategy to fan experience to event safety and security.

PwC helps enhance returns, mitigate risk and build trust at all points along the continuum of sport team investment and management.

Sport and entertainment facilities

Stadium, arena, ballpark and other sport and entertainment facilities are capital intensive and involve numerous decision points and related assumptions during the planning process. Proper due diligence is warranted when evaluating development projects to ensure plans can withstand both internal and external scrutiny and achieve necessary approvals and levels of support. PwC performs market research, strategic assessment, benchmarking, and modelling services to help clients make informed decisions related to such projects and understand potential results.

In addition, PwC helps organizations evaluate opportunities to improve the operating performance of existing facilities and manage contractual relationships with tenants, third-party management, vendors, special event organizers, and other project stakeholders. We routinely monitor and analyze industry trends to identify leading practices and lessons learned.


Sports investment involves a diversified ticketing, media, retail and concessions, real estate and sponsorship enterprise where success is critical in every area of operations. PwC helps investors assess risks, identify deficiencies, and evaluate opportunities to improve operating performance and enhance the value of investment through process improvement, revenue/yield management, market repositioning, management reorganization, governance restructuring, and/or other strategic initiatives. We provide the full range of deal services required by investors of sports and entertainment organizations, including full-scope due diligence on both the buy and sell side of a deal, along with advice on M&A strategy, valuation, accounting, tax structuring, financial reporting, capital raising and integration support.


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Contact us

Archie Fagot

Partner, Sports Tax, PwC US

Shawn Panson

Private Leader, PwC US

Curt Monday

Partner, Deals, PwC US

Michael Keenan

Managing Director, Sports Practice Leader, PwC US

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