Outlook for the sports market in North America through 2023
Welcome to the 2019 edition of PwC’s Sports Outlook, which updates PwC’s perspective on the sports industry, including recent results and potential opportunities and challenges to future industry growth. This year’s edition refreshes our five-year revenue forecasts through 2023 within four key segments of the North American sports market: gate revenues, media rights, sponsorships, and merchandising. We also take a deeper look around sports betting and its potential to reshape key parts of the market.
PwC projects the sports market in North America will grow at a compound annual rate of 3.2% across the four segments analyzed, from $71.1 billion in 2018 to $83.1 billion in 2023.
The love affair with sports in the United States is an immersive force that has a new, natural and perhaps more powerful teammate in gambling. The report takes a deep dive into gambling’s role in today’s sports culture and how that is permeating media and entertainment.
As of October 2019, 18 states plus Washington, DC have legalized sports betting. It’s possible by the end of 2021, more than two-thirds of all states will have some form of legalized sports gambling. In this report we explore what this means for sports teams and leagues.
Managing Director, Sports Practice Leader, PwC US