Consumer markets

Equipping organizations with leading edge expertise and insights to manage change, navigate complexity and unlock value to thrive in a changing world.

K-shaped recovery contours holiday shopping

2020 US Holiday Outlook: November edition

Our survey results reflect the larger economy’s uneven K-shaped recovery, in which some sectors are thriving while others continue to flail. Overall, while consumers are more optimistic than when we first polled them a few months ago, they are still wary.

To better understand a shopping environment that is more bifurcated than ever before, we asked 1,000+ consumers nationwide about their plans for holiday shopping and dining.

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Explore our industries

PwC's Hospitality and leisure specialists are helping leaders manage change, navigate complexity and unlock value in turbulent times. Our core strength is bringing together our technology, people, process, data, governance and strategic perspective to help our clients create business value and powerful results.

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Our Retail and CPG teams help leaders plan and prepare for the unexpected in order to be resilient and flexible in the rapidly evolving landscape. We can assist you choosing the right next steps in your journey.

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Our Travel and transportation teams are helping leaders manage unexpected restrictions and regulations, shifting global markets, and data-driven decision-making. The future prosperity of the transportation and logistics sector depends on its agility in a changing world.

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Tyson Cornell

Consumer Markets Industry Leader, PwC US

Eric Shin

Consumer Markets Tax Leader, PwC US

Tom Puthiyamadam

­Global Digital and Consumer Markets Advisory Leader, PwC US

Melissa Palmer

Consumer Markets Assurance Leader, PwC US

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