Consumer markets

As technology rapidly changes every industry, PwC's Consumer Markets sector brings an in-depth understanding of industry dynamics, extensive experience along the entire value chain and broad functional capabilities. We’re helping businesses evolve and thrive in a changing world.

Explore our industries

Equipping leaders with leading-edge expertise and insights to manage change, navigate complexity and unlock value. PwC's Hospitality and leisure specialists offer deep sector-specific experience in the hospitality and leisure industry, offering solutions on lodging, casino gaming, cruise, convention centers, travel and tourism and more.  

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A one-of-a-kind in-store experience, a clearly-defined brand, a secure mobile commerce option... Our Retail and consumer products professionals help you establish a clear vision for your business and deliver on it with an unwavering focus on customers.

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Shifting global markets. Increasing customer expectations. Digitized operations and data-driven decisions. The future prosperity of the transportation and logistics sector depends on its capacity to evolve.


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Over 80% of CPG companies struggle with revenue management. What are you doing to get ahead?

PwC’s Performance Analyzer transforms CPG companies’ revenue management capabilities with one, unified analytics platform, so you can set the proper course toward increased revenue, ROI and efficiency.

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Key opportunities


Blockchain has the potential to powerfully disrupt many aspects of how businesses and economies work; even how societies are organized. Blockchain goes to the core of the role of trust in markets—an area that is central to PwC’s purpose.

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AI predictions

Artificial intelligence (AI) is remarkably complex and advancing quickly. It’s impossible for anyone to give a precise vision of how the next several years will unfold. But it is possible to make specific predictions about AI trends for the next year, then share key implications for business, government and society. Many of these nascent trends are already underway.

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Tax reform is here

Tax reform is now law, and consumer markets companies need to be working diligently to identify, quantify and prioritize opportunities and areas of concern. Time is of the essence. Do not wait—act now.

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Digital workforce

To be successful in the future, companies and their people need to be comfortable operating in an environment in which change is the only constant. PwC helps companies build a culture of innovation and growth. Will you be next?

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Customer experience

Give customers a great experience and they’ll buy more, be more loyal and share their experience with friends. Great. That’s what every company strives for. Yet, so many consumers seem disappointed. Call it an experience disconnect: companies tout the latest technology or snappy design, but haven’t focused on—or invested in—the most meaningful aspects of customer experience.

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Global Digital IQ Survey 2018

2,280 executives across 60 countries offer insight into how their companies invest in and deliver on the promise of digital. The findings reveal what successful companies are getting right, and what their peers need to do to catch up.

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How PwC can help

PwC's Consumer markets is a leading financial accounting, tax and advisory practice serving a broad spectrum of service, merchandising and manufacturing organizations. High-growth tech start-ups, food manufacturers, airlines, hotels and retail outlets are among countless organizations that rely on our integrated knowledge and tailored solutions to succeed nationally or globally.

At PwC, we understand the challenges and we see the opportunities—addressing change at the convergence of powerful industries is where we thrive. PwC’s multi-disciplinary, global team of consulting, tax and assurance professionals can help you turn innovation into practice and practice into growth.

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Contact us

Steven J. Barr

Consumer Markets Leader, PwC US

Tel: +1 (415) 498 5190

Eric Shin

Consumer Markets Tax Leader, PwC US

Tel: +1 (646) 471 0902

Ron Kinghorn

Consumer Markets Advisory Leader, PwC US

Tel: +1 (617) 530 5938

Melissa Palmer

Consumer Markets Assurance Leader, PwC US

Tel: +1 (617) 530 4473

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