Consumer markets

As technology rapidly changes every industry, PwC's Consumer Markets sector brings an in-depth understanding of industry dynamics, extensive experience along the entire value chain and broad functional capabilities. We’re helping businesses evolve and thrive in a changing world.

Explore our industries

Equipping leaders with leading edge expertise and insights to manage change, navigate complexity, and unlock value. PwC's hospitality & leisure specialists offer deep sector-specific experience in the hospitality and leisure industry, offering solutions on lodging, casino gaming, cruise, convention centers, travel and tourism and more.  

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A one-of-a-kind in-store experience, a clearly-defined brand, a secure mobile commerce option... Our retail and consumer products professionals help you establish a clear vision for your business and deliver on it with an unwavering focus on customers.

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Shifting global markets. Increasing customer expectations. Digitized operations and data-driven decisions. The future prosperity of the transportation and logistics sector depends on its capacity to evolve.


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Personal data and privacy

Personal data drives every retail and consumer oriented business model these days. It’s flowing from in-store and online transactions, store technology, loyalty programs, social media, as well as mobile operators and other providers. Driven by competitive pressures from digital natives, and by the value that hyper-personalized shopping and marketing offers, many consumer-facing companies are making data gathering and insight a core competency. However, as consumer data and its monetization potential grows in significance, so do the privacy challenges.

In May, Europe’s General Data Protection Regulation (GDPR) went live. Subsequently, in June, the California legislature passed the California Consumer Privacy Act or CCPA. Any company that conducts business in California will have to obey new rules for how to treat California residents’ data.

Download the report to read further and view our recommended 5 steps retail and CPG companies should consider to prepare for CCPA.

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Manhattan Lodging Index: Q2 2018

September 2018

As the Manhattan lodging market continues to strengthen, ADR growth has improved, increasing 3.3 percent for the first half of 2018. RevPAR also showed improvement, increasing 5.5 percent during the first six months of the year. With occupancy reported at 90.7 percent in Q2 across Manhattan, Q2 2018 marked the highest year-to-date occupancy level over the 24-year period tracked.

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Key opportunities


Blockchain has the potential to powerfully disrupt many aspects of how businesses and economies work; even how societies are organized. Blockchain goes to the core of the role of trust in markets – an area that is central to PwC’s purpose.

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2018 AI Predictions

Artificial intelligence (AI) is remarkably complex and advancing quickly. It’s impossible for anyone to give a precise vision of how the next several years will unfold.   But it is possible to make specific predictions about AI trends for the next year, then share key implications for business, government, and society. Many of these nascent trends are already underway.

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Tax reform is here

US Consumer markets industry assurance, advisory, consulting, and tax services: PwC Thirty-one years in the making and tax reform in 2017 has gone from a legislative priority to law. As a result, 2018 will be a busy year. Companies will need to understand how the underlying provisions may impact their businesses, and what actions should be considered.

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Digital Workforce

To be successful in the future, companies and their people need to be comfortable operating in an environment where change is the only constant. PwC helps companies build a culture of innovation and growth. Will you be next?

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How PwC can help

PwC's Consumer markets is a leading financial accounting, tax and advisory practice serving a broad spectrum of service, merchandising and manufacturing organizations. High-growth tech start-ups, food manufacturers, airlines, hotels, and retail outlets are among countless organizations that rely on our integrated knowledge and tailored solutions to succeed nationally or globally.

At PwC, we understand the challenges and we see the opportunities—addressing change at the convergence of powerful industries is where we thrive. PwC’s multi-disciplinary, global team of consulting, tax and assurance professionals can help you turn innovation into practice and practice into growth.

Connect with us today.  

Contact us

Steven J. Barr
Consumer Markets Leader, PwC US
Tel: +1 (415) 498 5190

Eric Shin
Consumer Markets Tax Leader, PwC US
Tel: +1 (646) 471 0902

Ron Kinghorn
Consumer Markets Advisory Leader, PwC US
Tel: +1 (617) 530 5938

Melissa Palmer
Consumer Markets Assurance Leader, PwC US
Tel: +1 (617) 530 4473

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