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Consumer markets accounting and reporting insights: December 2025

Consumer markets hot topics

Consumer markets: accounting and reporting insights is a quarterly summary for the consumer markets industry. It provides an overview of emerging economic, accounting, reporting and regulatory matters relevant to the industry.

This edition includes the following hot topics:

  • Strategy for business
    • Retail’s invisible focus group: testing strategy before it hits the shelf
    • The Gen Z paradox: spending less, expecting more
    • Cash is making a comeback
    • PwC’s 2025 responsible AI survey: from policy to practice
    • 2026 Deals outlook
  • Accounting and financial reporting hot topics
    • Closing statements: insights for controllers at quarter end
    • New FASB standards
    • Accounting implications of tariffs
    • Accounting for the 2025 US tax reform podcast
  • Regulatory update
    • SEC comment letter trends

Download Consumer markets accounting and reporting insights: December 2025

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Matthew McCann

Matthew McCann

Partner, National Quality Organization - Accounting Services Group, PwC US

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Laura Thonn

Laura Thonn

Consumer Markets & Industrial Products Assurance Leader, PwC US

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Brian Crane

Brian Crane

Global Consumer Markets Assurance Leader, Partner, PwC US

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Ali Furman

Ali Furman

Consumer Markets Industry Leader, PwC US

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Jaime Jones Sasson

Jaime Jones Sasson

Consumer Markets Assurance Leader, PwC US

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