Digital assets are changing the game. Let’s plan your next move.

Digital assets, such as cryptocurrency or NFTs, and the evolution of Web3 and the metaverse are game changers. We’re entering a new era, and now is the time to understand the space and find your opportunities. They are no longer a far-fetched idea—crypto and other digital assets are here to stay.

Developing a strategy can prepare your company not only for today, but for the future of digital assets—including everything from Web3 to the metaverse and more. To get there, you need to explore the landscape and map your journey.

Dive into the elements of the digital assets space—from the different types of digital currency to the applications that interface with them and beyond. Get to know the players and understand the rapidly evolving regulations. Be ready to seize your opportunities, make educated decisions and take bold steps forward with your digital assets strategy.

This space is vast. Now is the time to start exploring and capture your possibilities.

Taking your digital asset vision from plan to reality

Wherever you are on your digital assets and crypto journey, PwC’s global community of problem solvers is here to help you find success in this uniquely boundless space. With the insights and capabilities you need to find your position, we can navigate the complexity together and build trust in this evolving landscape.

PwC’s digital asset clients span a range of service providers, issuers and investors, such as:

Crypto exchanges and custodians

Traditional financial institutions entering the digital asset space

Governments, central banks, regulators and other policy makers looking at digital assets

Payment processors

Token issuers (ICO, STO, NFTs, etc.)

Digital asset banks

Funds (Crypto funds, hedge funds, asset managers)

How PwC can help:

Digital Asset Strategy

There is no singular playbook for digital asset strategy. But with a strong and strategic approach, you can differentiate. We bring our community of solvers together to help you define a strong path forward. We work with you to establish a target operating model and develop a go-to-market strategy that is tailored to your business model. Whether it’s a market landscape analysis, due diligence or feasibility and capability assessments, PwC can provide the insights and industry experience that position you to take advantage of the opportunities ahead.

Risk management and controls

Wherever opportunities present themselves, risks aren’t far behind. This is especially true in the digital assets space. Capabilities, industry standards and the competitive landscape are quickly evolving. To avoid potential pitfalls, you need robust governance and control frameworks that remain flexible enough to adapt to the rapid pace of change. PwC’s services span the risk management lifecycle—from performing initial risk assessments, identifying control gaps and developing risk mitigation strategies to Service Organization Control (SOC) 1 and SOC 2 readiness and attest reporting.

Regulatory and compliance

Digital asset market participants face a complex set of existing and emerging rules—and all roads are leading toward additional scrutiny. Our multidisciplinary community of solvers, composed of industry professionals, former regulators and technical specialists can help you navigate the complexity by forming a compliance framework and strategy and enabling you to stay ahead of the regulatory curve. You can benefit from our extensive experience in establishing KYC, AML and SOX readiness, licensing and approval and regulatory exam preparation, response and remediation.

Cyber security

The shift toward decentralized finance deepens the need for strong cyber security measures. In an environment that requires less and less physical interaction between counterparties or customers and increasingly relies on digitally automated services, firms are challenged to secure a growing attack surface as their digital footprint grows. We bring depth and experience working with large and complex financial institutions on vulnerability assessments, penetration testing and incident response. And you can benefit from our approach that seeks to enhance cost optimization while preserving digital agility.


Digital assets are a new and rapidly evolving asset class, with unique tax implications. Existing rules have not been developed with digital assets in mind, so it's increasingly important to evaluate the relevant tax considerations upfront. PwC’s insightful approach, along with our dedicated global digital assets tax network, will help you understand and manage the tax consequences of your digital asset strategy and activities, including tax characterizations, accounting methods, cross-border implications (including transfer pricing and indirect taxes) and the applicable tax reporting and compliance requirements so that your organization can refine its tax strategy and make informed business decisions.


The growing awareness and interest in the digital asset space, including the entry of institutional players, has increased M&A, IPOs and fundraising activities. We expect these trends to continue, as the institutionalization of the digital asset industry shows no signs of slowing down. PwC Deals has a proven track record of providing advice to corporate and private equity investors in the digital asset ecosystem throughout an M&A, divestiture and capital market transaction.

Audit and accounting

The accounting for and auditing of digital assets can be complex. Practices and regulatory guidance surrounding asset classification, measurement requirements, fair value considerations, disclosures and other issues continue to evolve. Meanwhile, the need for building trust continues to grow, as financial institutions, corporations and consumers opt in to this new, but rapidly expanding industry. We bring a range of capabilities from performing financial statement audits and ICFR audits, robust public offering preparedness, complex accounting and structuring, mergers, acquisitions and divestiture support. Our data-driven, transparent, connected and digitally enabled approach can help you set the course and accelerate your long-term growth strategy.

PwC’s 2023 digital asset predictions

Match innovation with trust. Here’s how crypto and NFTs will change business.

Contact us

Emmanuelle Rivet

Emmanuelle Rivet

Vice Chair, US TMT & Global Technology Leader, PwC US

John  Garvey

John Garvey

Global Financial Services Leader, PwC US

John Oliver

John Oliver

FinTech Trust Services Co Leader, PwC US

Vikram Panjwani

Vikram Panjwani

Digital Assurance and Transparency Partner, PwC US

Mazhar  Wani

Mazhar Wani

Partner, FinTech Tax Leader, PwC US

Rebecca Lee

Rebecca Lee

Principal, International Tax Services, PwC US

Matthew Blumenfeld

Matthew Blumenfeld

Digital Assets Strategy Leader, PwC US

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