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Emerging technology

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Overview

Business transformation isn’t just powered by technology — it’s being reshaped by it. Emerging innovations are converging in bold new ways, unlocking lasting impact and opening the door to entirely new opportunities.

Cut through the hype. We help you see what’s possible — so you can lead the disruption, not chase it. Our goal is to merge innovation with trust, offering you a competitive edge in an ever-changing technological landscape. Our tech-led, people-powered solutions can help you stay ahead.

From AI to quantum computing to blockchain, we’re at the forefront of the innovations helping to responsibly shape society and reinvent business models.

Define the future, today.

55%

of respondents say their company invested in AI in the last 12 months.

Source: PwC 2023 Emerging Technology Survey
89%

tell us their companies are increasing their overall technology budget

Source: PwC 2023 Emerging Technology Survey
44%

report faster time to market achieved or expect to achieve through the use of emerging technologies.

Source: PwC 2023 Emerging Technology Survey
56%

of CEOs think technological changes have driven/will drive changes to the way your company creates, delivers and captures value in the last five years/next three years.

Source: CEO Survey

How we help you put emerging technology to work

We match big ideas with deep experience to help bring companies and industries to new, tech-led, people-powered heights.

Strategy and research 

Discover new ways to transform your business

Integrating and investing in emerging technology should be a core part of every company’s corporate strategy. We actively monitor the global technology landscape — identifying, evaluating and experimenting with the technologies that will shape our collective futures. Our technologists, engineers and industry specialists work with you to build a strategy around the Essential Eight — emerging technologies we see as the most impactful over the next five years.

Innovation and prototyping

Innovate to discover unknown possibilities

Innovation isn’t a one-time goal — it’s a journey that demands momentum, vision and tech that can scale. Technology multiplies growth. We work with you to showcase what’s possible with emerging technologies and your business. Together, we’ll explore new technologies, pilot bold ideas and uncover opportunities to reimagine how you operate.

Analytics solutions

Do more with your data

Data empowers action. We help you grow your business with actionable, data-driven insights, filtering signal from noise so you can move forward with confidence.

Delivery

The difference we deliver to your business is focused on 4 pillars:

  • Experience - Our team of over 230 strategists and technologists includes data scientists, AI engineers, full-stack developers, crypto specialists, VR innovators and more.
  • Speed - Our focused sprints and a mix of over 4,000 code-based assets, apps, frameworks and templates can help accelerate value delivery.
  • Data - Access to over 1,000 proprietary, synthetic and third-party data sets to enrich analysis.
  • Relationships - We work with over 100 universities, startups and other technical specialists to help close the gap between what's happening now and what’s next.

Explore our capabilities

Contact us

Scott Likens

Scott Likens

Chief AI Engineering Officer, PwC US

Emmanuelle Rivet

Emmanuelle Rivet

PwC US Chief Risk Officer, PwC US

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