Market Advantage

A cloud-based service that harnesses market-driving data to reveal power trading trends and enable power trading decisions. Combine industry knowledge and self-learning AI models to increase the speed of business.

Use AI-powered insights to help you make better market trading decisions

Proprietary machine and deep learning models work continuously to help increase your margins

Use PwC’s proven approach to reveal market price direction. Our models have aligned with––or outperformed––a baseline strategy more than 70% of the time, leading to a 5% to 10% increase in margins.

Leverage the power of AI to better manage risk and improve decision making

Combine our rapid, accurate analysis of self-learning AI with external and proprietary data to better understand trade risks and drive well-informed decisions that enable day-ahead and real-time market bidding.

Harness large amounts of data and deliver actionable insights faster

Deploy a low-cost, easy-to-use solution quickly tailored to your business needs. Apply advanced analytics, gain useful intelligence and access dashboards and visualizations without having to be a data scientist.

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Let's talk about how Market Advantage can help you.

Matt Labovich

Analytics Insights Leader, PwC US


Kumar Satyam

Director, Analytics, PwC US


Please provide some information so we can answer any questions you have.

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Market Advantage is built on the data and predictive analytics available from Analytics Foundation, a PwC product

Supported by decades of industry knowledge, Analytics Foundation stitches together your in-house data with PwC’s longitudinal data and vetted third-party data sources—seamlessly. Gain precise, granular detail about critical areas that directly impact your revenue—whether it’s customers, staff, supply chain or media spend.

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