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Market Advantage


On average, 25% of margins for renewable generation assets are made in only 2% of market trading windows.*


What if you could make the right commercial decisions in critical moments?            

Market Advantage, a technology-enabled service, harnesses market-driving data and advanced analytics to help you make timely, well-informed power-trading decisions.


*Based on PwC analysis of client wind farms in ERCOT market, 2020

Market price direction—revealed

Business knowledge, smart technology

Designed for traders by traders, Market Advantage’s self-learning AI models produce insightful dashboards and visualizations, resulting in a seamless, intuitive user experience.

Go beyond the data

Inform your decisions in day-ahead and real-time market bidding. Market Advantage gathers external and proprietary data to detect relationships and trends that humans wouldn’t otherwise see.

How does Market Advantage’s solution help you?

Proven approach

More than 70% of the time, our model has aligned with or out-performed a baseline strategy, leading to a 5% to 10% increase in margins.

The power of AI

Market Advantage combines the power of AI and industry knowledge, so you can better manage risk and make more well-informed commercial decisions when it matters most.

Ready to deploy

Faster and lower cost than in-house development, our tailored pre-made solution is ready to implement.


Enhanced decision-making, tangible results

Deliver with insights

Market Advantage brings in a large amount of data quickly, then stores and harnesses it, delivering actionable insights governed by your unique business rules.

Improved margins from assets and trading

Our proprietary machine and deep-learning models continuously self-improve based on actual market outcomes.

Navigate with confidence

Make quicker decisions in the market with recommendations backed by probability-banded forecasts of price movements and generation volumes.

Equip your team for success

Your team can apply advanced analytics without having to be data scientists.

Talk to the people behind Market Advantage

Matt Labovich

Partner, Power and Utilities, Virginia, PwC US


Michelle Woodbury

Senior Manager, Advisory Products, Illinois, PwC US


Kumar Satyam

Director, Analytics, Washington, PwC US


Market Advantage is built on Insights Platform, A PwC Product

Supported by decades of industry knowledge, Insights Platform stitches together your in-house data with PwC’s longitudinal data and vetted third-party data sources—seamlessly. Gain precise, granular detail about critical areas that directly impact your revenue—whether it’s customers, staff, supply chain or media spend.

See what Insights Platform can do for you >

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