PwC at NRF 2025: Retail’s Big Show

Explore the key trends

NRF 2025 serves as the pivotal event for the entire industry to forge essential connections, gain new insights for making bold decisions in the coming year, and explore the cutting-edge technology revolutionizing retail.

PwC was proud to support NRF at Retail's Big Show once again in 2025. During the conference, we observed how disruption – from game-changing tech to evolving consumer behaviors – is fundamentally changing the retail industry.

After insightful discussions with speakers, exhibitors, and clients at our PwC-hosted events, we’ve distilled the must-know themes defining retail’s next chapter.

Inside NRF 2025: Key trends from Retail's Big Show

Top trends from NRF 2025

Top trends from NRF 2025

From AI-driven growth to the fusion of physical and digital, workforce adaptability, supply chain resilience, and more — these are the six trends shaping the future of retail.

PwC’s Big Show keynote with Sephora
Real Stories: When Customers matter most
Insights from our leaders

PwC’s Big Show keynote with Sephora

How Sephora is Continuing to Create the Best Experience in Prestige Beauty

In this engaging keynote session, join Sephora U.S. President & CEO Artemis Patrick and PwC Partner and Global Retail Leader Kelly Pedersen as they explore Sephora's strategies to maintain its status as the leading prestige beauty retailer. Discover how Sephora is setting itself apart in a competitive market by enhancing its brick-and-mortar presence.

Watch now

Real Stories: When Customers matter most

How customer-first thinking fuels innovation and growth

How are today’s top companies leveraging technology and innovation to craft more memorable experiences? How are leaders navigating the shift from ownership to orchestration? Your peers have the answers! With our Real Stories series executives share what’s working and not working in this new era of customer experience.

Hear the stories

Insights from our leaders

Insights from our Consumer Markets leaders on-site at NRF Big Show 2025

At NRF 2025: Retail's Big Show, we engaged with our leaders to explore the cutting-edge technologies revolutionizing the retail industry today. Discover insights on how PwC’s Consumer Markets practice empowers businesses to meet changing consumer demands with innovative, data-driven strategies.

View here

Attended one of our PwC events during NRF?

We’d love to hear from you!

We’d love to hear from you!

If you were able to join us for any of the events hosted during NRF, we hope to hear more about your experience. Please complete our short survey with any feedback you have.

Take the survey

Contact us

Ali Furman

Consumer Markets Industry Leader, PwC US

Katrina Carrizales

Consumer Markets Sector Leader, Cyber, Risk & Regulatory, PwC US

Kelly Pedersen

Retail Leader, PwC US

Josh Goldman

Consumer Markets Advisory Leader, PwC US

Required fields are marked with an asterisk(*)

First Name*

Last Name*

Company Name*

Job Title*

Job Function*

Email address*

Location*

Details about your inquiry

By submitting your email address, you acknowledge that you have read the Privacy Statement and that you consent to our processing data in accordance with the Privacy Statement (including international transfers). If you change your mind at any time about wishing to receive the information from us, you can send us an email message using the Contact Us page.

Hide

Audit and Assurance services Consulting Tax services Newsroom Alumni US offices Contact us

© 2017 - 2025 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.