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We’ll see you at NRF 2026: Retail’s Big Show
Where bold thinking meets real momentum
Get ready for National Retail Federation’s (NRF) 2026 Big Show—where bold ideas, AI innovation, and practical strategies converge to shape the future of consumer markets. PwC is helping leaders turn insight into action, build trust, and lead with confidence in a time of rapid change.
The momentum starts now. See you at NRF 2026 Retail’s Big Show.
The NRF Big Show is one of retail’s most influential gatherings — where bold thinking meets real momentum. PwC is proud to sponsor the National Retail Federation, including the Honors Gala, CEO Council sessions, and a headline keynote with LVMH.
This year, we’re showing up differently — amplifying our impact at the intersection of business strategy, technology, and culture to help retail leaders shape what’s next and turn bold ideas into impact.
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The future of consumer markets is here, powered by AI
PwC’s NRF 2026 programming
- Saturday, January 10, 2026
- Sunday, January 11, 2026
- Monday, January 12, 2026
- Tuesday, January 13, 2026
Saturday, January 10, 2026
- 8:30AM – 2:00PM: NRF FIRA Annual Meeting (Location: Javits Center)
Sunday, January 11, 2026
- 11:00AM - 5:00PM: Always-on Content Production Studio: Capturing executive interviews, podcasts, and testimonials for amplification beyond the show. (Location: Greywind)
- 11:30AM - 1:30PM: RELEX Roundtable: The Future of Pricing and Promotions: AI-Driven, Real-Time, Personalized, and Measurable (Location: Greywind)
- 3:00PM - 3:30PM: NRF Keynote with Ali Furman (PwC Consumer Markets Industry Leader), Gonzague de Pirey (LVMH Chief Omnichannel & Data Officer) and Soumia Hadjali (Global SVP Client Development, Digital & Omnichannel): In a rapidly evolving retail landscape, global luxury leader LVMH and its Maisons are embracing technology transformation firsthand as AI becomes integrated into strategic decisions and daily processes. As an industry leader, LVMH is in a unique position to engage in a tech ecosystem of partners with scale as the next frontier and main challenge. In this dynamic mainstage conversation, LVMH leadership will explore how LVMH is setting the standard for digital transformation in luxury retail — and what every brand can learn from its bold, leading-edge approach to growth. (Location: Javits Center, NRF Badge needed)
- 3:00PM - 4:30PM: Enterra Roundtable: Reimagining the Retail Value Chain with Enterprise AI (Location: Greywind)
- 3:00PM - 5:00PM: AWS and Forter Panel: The New Trust Equation: Agents, Misuse, and the Future of Retail (Location: Greywind)
- 5:00PM - 10:00PM: NRF Honors Gala: Hosted by the NRF Foundation, the Honors Gala is a premier event kicking off the Big Show and recognizing leaders, innovators, and rising stars shaping the future of retail.
- 10:00PM - 12:00AM: PwC's Honors After Party: Immediately following The Honors Gala, PwC hosts an exclusive afterparty bringing together industry leaders and senior executives for an evening of connection and celebration (Location: New York Marriott Marquis)
Monday, January 12, 2026
- 8:00AM - 5:00PM: Always-on Content Production Studio: Capturing executive interviews, podcasts, and testimonials for amplification beyond the show. (Location: Greywind)
- 7:30AM - 9:30AM: Microsoft Breakfast Roundtable: Retail's Next Power Duo: People and AI. (Location: Greywind)
- 8:00AM - 10:00AM: Planalytics Executive Breakfast: Turning Weather Data into Actionable, Profitable Insights with AI (Location: Greywind)
- 10:00AM - 11:30AM: Leaders in retail panel on AI and the workforce of tomorrow: Join PwC and leading women executives from across retail and consumer industries for an intimate, forward-looking conversation on how AI is evolving leadership, culture, and the workforce. Session is followed by a private networking reception and content filming opportunities. (Location: Greywind)
- 11:30AM – 1:30PM: Palantir Executive Lunch: Unleashing innovation in supply chain and customer experience (Location: Greywind)
- 12:00PM - 1:30PM: Stripe Executive Lunch: Agentic Commerce in Action: Real Insights from Retail Leaders on Growth and Strategy (Location: Greywind)
- 12:15PM - 2:15PM: Adobe and OneTrust Joint Lunch: From Opt-In to ROI: Preference-Powered Personalization (Location: Greywind)
- 4:00PM - 7:00PM: 'Sips at Saks' Soirée: An elevated happy hour experience curated for luxury, retail and consumer brands offering an opportunity to connect with peers and PwC leaders. (Location: L’Avenue @ Saks)
- 6:00PM Workday Rangers Game (Location: Madison Square Garden)
Tuesday, January 13, 2026
- 8:00AM - 5:00PM: Always-on Content Production Studio: Capturing executive interviews, podcasts, and testimonials for amplification beyond the show. (Location: Greywind)
- 8:00AM - 9:00AM: Rewriting the rules of Commercial Leadership in an AI World: AI is no longer just a tool; it is reshaping the very rules of commercial leadership. Join PwC and Industry Leaders for a discussion exploring the new playbook driving success in an AI-driven world. (Location: Greywind)
- 7:30AM - 9:30AM: o9 Solutions Executive Breakfast: Beyond the Hype: How AI Agents are Powering Smarter, Faster Supply Chain Decisions (Location: Greywind)
- 12:00PM - 2:00PM: Icertis Presentation: Future-Proofing Consumer Markets: How CLM and S2P Modernization Safeguard Margins and Help Drive Growth (Location: Greywind)
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