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We’ll see you at NRF 2026: Retail’s Big Show

Where bold thinking meets real momentum

Get ready for National Retail Federation’s (NRF) 2026 Big Show—where bold ideas, AI innovation, and practical strategies converge to shape the future of consumer markets. PwC is helping leaders turn insight into action, build trust, and lead with confidence in a time of rapid change.

The momentum starts now. See you at NRF 2026.

NRF 2026 is where industry leaders drive what’s next. It’s the premier platform to exchange ideas and act on innovations shaping how businesses engage people, products, and technology. From AI to evolving customer expectations, the conversations here will influence lasting strategies.

PwC returns to Retail’s Big Show with bold ideas, practical insights, and real-world strategies to help leaders navigate change and lead with confidence.

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A look back at NRF 2025: Insights shaping what’s next


How we showed up in 2025

Top trends from NRF 2025

From AI-driven growth to the fusion of physical and digital, workforce adaptability, supply chain resilience, and more — these are the six trends shaping the future of retail.

Read more

PwC’s Big Show keynote with Sephora

How Sephora is Continuing to Create the Best Experience in Prestige Beauty

In this engaging keynote session, join Sephora U.S. President & CEO Artemis Patrick and PwC Partner and Global Retail Leader Kelly Pedersen as they explore Sephora's strategies to maintain its status as the leading prestige beauty retailer. Discover how Sephora is setting itself apart in a competitive market by enhancing its brick-and-mortar presence.

Watch now


Contact us

Ali Furman

Ali Furman

Consumer Markets Industry Leader, PwC US

Katrina Carrizales

Katrina Carrizales

Partner, PwC US

Kelly Pedersen

Kelly Pedersen

Retail Leader, PwC US

Josh Goldman

Josh Goldman

Consumer Markets Advisory Leader, PwC US

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