PwC at NRF 2024: Retail’s Big Show

January 13-16, 2024 | NYC

NRF 2024 is where the entire industry goes to build the relationships that matter most, gain new insights to help make bold choices in the year ahead and experience the futuristic tech that is transforming retail.

PwC is proud to support the NRF once again in 2024. We will share insights about topics critical to the industry, with a focus on empowering leaders to build trust and deliver sustained outcomes.

We encourage you to explore the events that PwC will be hosting during the conference, detailed below. We invite you to please get in touch with us for any questions or conversations.

Join the conversation

Alliances events at Legacy Records

Join PwC’s Alliances teams at Legacy Records, steps away from Javits, for a series of executive conversations focused on your technology investments and capabilities, tailored to the needs of your retail business.

  • Monday, January 15th: Breakfast with Microsoft | Lunch with Salesforce | Happy Hour with Adobe and Walmart
  • Tuesday, January 16th: Breakfast with Google and SAP | Lunch with Oracle

Interested in joining? Get in touch with us using the form below.

Retail Conversation Lounge

Monday, January 15 & Tuesday, January 16

Escape the NRF hustle and join us at the Legacy Records Lounge to re-win(e)d, and re-fuel. Network with industry peers and PwC to discuss questions and provide insights on the latest tech trends and challenges in response to NRF's Retail Principles for AI. Discover how PwC's cutting-edge technologies drive sustainable outcomes and reshape the retail industry at lightning speed. From blockchain to augmented reality, we're reinventing business models and helping retail companies evolve rapidly.

Interested in joining? Get in touch with us using the form below.

PwC at NRF Council Meetings

Hear from PwC during the following NRF Council meetings:

  • Center for Digital Risk and Innovation – C-suite roundtable focused on Responsible AI​
    • PwC’s Bret Greenstein and Cenk Ozdemir
  • Financial Executives Council Meeting – PwC leading AI session
    • PwC's Rohan Sen and Drew Pfeifer
  • IT Security Council
  • AI Working Session

Learn what’s important to the C-suite

Big Show keynote

Tuesday, Jan. 16 | 8:30 – 9:00 AM | Javits Center

Join PwC’s US Retail Leader Kelly Pedersen and the CEO of Tractor Supply Hal Lawton for a fireside chat on the topic of building and maintaining trust.

Explore PwC’s Trust Leadership Institute

NRF Foundation Student Program

PwC is proud to support the NRF Foundation Student Program, demonstrating how a career in retail puts you on the front lines solving complex business problems for the world's biggest brands.

At PwC, we believe career access should be a right, not a privilege. Access Your Potential is an ecosystem of learning and connections for Black and Latino/Hispanic college students, across all fields of study, as they explore their future careers.

When you sign up, you'll have the opportunity to access free, engaging, immersive and high-demand digital and career readiness training, mentoring, events, and career pathways across many organizations.

Learn more and sign up here

Industry insights

PwC Consumer Markets

PwC’s Consumer Markets Practice is focused on equipping organizations with leading edge expertise and insights to manage change, navigate complexity and unlock value to thrive in a changing world.

Learn more about PwC Consumer Markets

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