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We’ll see you at NRF 2026: Retail’s Big Show
Where bold thinking meets real momentum
Get ready for National Retail Federation’s (NRF) 2026 Big Show—where bold ideas, AI innovation, and practical strategies converge to shape the future of consumer markets. PwC is helping leaders turn insight into action, build trust, and lead with confidence in a time of rapid change.
The momentum starts now. See you at NRF 2026 Retail’s Big Show.
The NRF Big Show is one of retail’s most influential gatherings — where bold thinking meets real momentum. PwC is proud to sponsor the National Retail Federation, including the Honors Gala, CEO Council sessions, and a headline keynote with LVMH.
This year, we’re showing up differently — amplifying our impact at the intersection of business strategy, technology, and culture to help retail leaders shape what’s next and turn bold ideas into impact.
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The future of consumer markets is here, powered by AI
PwC’s NRF 2026 programming
- Sunday, January 11, 2026
- Monday, January 12, 2026
- Tuesday, January 13, 2026
Sunday, January 11, 2026
- 11:00AM - 5:00PM: Always-on Content Production Studio: Capturing executive interviews, podcasts, and testimonials for amplification beyond the show. (Location: Greywind | Spygold)
- 11:30AM - 1:30PM: RELEX Roundtable: Smart Pricing, Loyal Customers: The Future of Retail Profitability (Location: Greywind | Loft)
- 12:00PM - 2:00PM: Palantir Executive Lunch: Unleashing innovation in supply chain and customer experience (Location: Greywind | Private Dining Room)
- 3:00PM- 3:30PM: NRF Keynote with Ali Furman (PwC Consumer Markets Industry Leader), Gonzague de Pirey (LVMH Chief Omnichannel & Data Officer) and Soumia Hadjali (Global SVP Client Development, Digital & Omnichannel): In a rapidly evolving retail landscape, global luxury leader LVMH and its Maisons are embracing technology transformation firsthand as AI becomes integrated into strategic decisions and daily processes. As an industry leader, LVMH is in a unique position to engage in a tech ecosystem of partners with scale as the next frontier and main challenge. In this dynamic mainstage conversation, LVMH leadership will explore how LVMH is setting the standard for digital transformation in luxury retail — and what every brand can learn from its bold, leading-edge approach to growth. (Location: Javits Center, NRF Badge needed)
- 3:00PM - 4:00PM: Enterra Afternoon Session (Location: Greywind | Private Dining Room)
- 3:00PM - 4:00PM: AWS & Forter Panel: The New Trust Equation: Agents, Abuse, and the Future of Retail (Location: Greywind | Loft)
- 5:00PM - 10:00PM: NRF Honors Gala: Hosted by the NRF Foundation, the Honors Gala is a premier event kicking off the Big Show and recognizing leaders, innovators, and rising stars shaping the future of retail.
- 10:00PM - 12:00AM: PwC's Honors After Party: Immediately following The Honors Gala, PwC hosts an exclusive afterparty bringing together industry leaders and senior executives for an evening of connection and celebration (Location: New York Marriott Marquis)
Monday, January 12, 2026
- 8:00AM - 5:00PM: Always-on Content Production Studio: Capturing executive interviews, podcasts, and testimonials for amplification beyond the show. (Location: Greywind | Spygold)
- 7:30AM - 9:30AM: Microsoft Breakfast Roundtable: Retail's Next Power Duo: People and AI. (Location: Greywind | Loft)
- 8:00AM - 10:00AM: Planalytics Executive Breakfast: Turning Weather Data into Actionable, Profitable Insights with AI (Location: Greywind | Private Dining Room)
- 10:00AM - 12:00PM: Women's Panel in Workforce and AI: Join PwC and top women executives from retail and consumer industries for an intimate discussion on how AI is transforming leadership, culture, and the workforce, followed by a private networking reception and content filming opportunities. (Location: Greywind | Loft)
- 12:00PM - 2:00PM: Stripe Executive Lunch: Agentic Commerce in Action: Real Insights from Retail Leaders on Growth and Strategy (Location: Greywind | Private Dining Room)
- 12:15PM - 2:15PM: Adobe with OneTrust Joint Lunch: From Opt-In to ROI: Preference-Powered Personalization (Location: Greywind | Loft)
- 4:00PM - 7:00PM: 'Sips at Saks' Soirée: An elevated happy hour experience curated for luxury, retail and consumer brands offering an opportunity to connect with peers and PwC leaders. (Location: L’Avenue @ Saks)
- 6:00PM Workday Rangers Game (Location: Madison Square Garden)
Tuesday, January 13, 2026
- 8:00AM - 5:00PM: Always-on Content Production Studio: Capturing executive interviews, podcasts, and testimonials for amplification beyond the show. (Location: Greywind | Spygold)
- 7:30AM - 9:30AM: O9 Solutions Executive Breakfast: Beyond the Hype: Building an AI-Ready Organization (Location: Greywind | Loft)
- 12:00PM - 2:00PM: Icertis Presentation: From Risk to Resilience: Turning Contracts into Intelligence for Retail’s Next Disruption Cycle (Location: Greywind | Loft)
- 12:00PM - 2:00PM: Google Cloud Remove Client Lunch (Location: Greywind | Private Dining Room)
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