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NRF 2025 serves as the pivotal event for the entire industry to forge essential connections, gain new insights for making bold decisions in the coming year, and explore the cutting-edge technology revolutionizing retail.
PwC was proud to support NRF at Retail's Big Show once again in 2025. During the conference, we observed how disruption – from game-changing tech to evolving consumer behaviors – is fundamentally changing the retail industry.
After insightful discussions with speakers, exhibitors, and clients at our PwC-hosted events, we’ve distilled the must-know themes defining retail’s next chapter.
From AI-driven growth to the fusion of physical and digital, workforce adaptability, supply chain resilience, and more — these are the six trends shaping the future of retail.
In this engaging keynote session, join Sephora U.S. President & CEO Artemis Patrick and PwC Partner and Global Retail Leader Kelly Pedersen as they explore Sephora's strategies to maintain its status as the leading prestige beauty retailer. Discover how Sephora is setting itself apart in a competitive market by enhancing its brick-and-mortar presence.
How are today’s top companies leveraging technology and innovation to craft more memorable experiences? How are leaders navigating the shift from ownership to orchestration? Your peers have the answers! With our Real Stories series executives share what’s working and not working in this new era of customer experience.
At NRF 2025: Retail's Big Show, we engaged with our leaders to explore the cutting-edge technologies revolutionizing the retail industry today. Discover insights on how PwC’s Consumer Markets practice empowers businesses to meet changing consumer demands with innovative, data-driven strategies.
If you were able to join us for any of the events hosted during NRF, we hope to hear more about your experience. Please complete our short survey with any feedback you have.