Strategy, AI, cloud, deals and risk transformation to help MEGS organizations drive growth, strengthen resilience, and deepen fan and customer engagement.
Media, entertainment, gaming, and sports
Global Entertainment & Media Outlook 2025-2029
Where growth is emerging—and how to turn disruption into your advantage.
Overview
Convergence is rewriting the playbook
Media, entertainment, gaming, and sports are converging. Content, competition and community now move across platforms, devices and business models. There’s a lot of pressure to move fast.
We work with MEGS leaders to embed AI, modernize legacy systems, close transformative deals and manage the risks that come with moving at speed.
Market trends
Subsectors
Build sustainable streaming models at scale
Streaming platforms are under pressure to balance subscriber growth, advertising expansion, and content spend. Churn analytics, bundling strategies and ad-supported tiers are reshaping the economics of direct-to-consumer media. We work with streaming leaders to modernize data platforms, strengthen AI-driven recommendations, refine pricing architecture, and evaluate strategic transactions. From cloud transformation to responsible AI governance, we help you design operating models that support long-term growth and resilience.
Reposition legacy media for a converged future
Linear TV, publishing, books, news, and magazines are adapting to fragmented audiences and digital-first consumption. Advertising models are shifting while subscription fatigue grows. We help legacy media organizations rethink portfolio strategy, modernize core systems and activate first-party data across channels. From newsroom transformation to rights strategy and strategic transactions, we advise on pathways that strengthen relevance, unlock new revenue streams and support responsible innovation.
Reimagine film strategy from conception to global release
Studios and film financiers face rising production costs, shifting window strategies, and global distribution complexity. Audience data, AI-enabled forecasting and franchise portfolio strategy now shape strategic decisions as much as creative instinct. We advise on capital allocation, production finance transformation, and cross-border tax considerations.
Whether evaluating co-productions, library monetization, or M&A, we help you align creative ambition with financial discipline and risk management in a dynamic theatrical and digital market.
Monetize engagement in an always-on audio economy
Music labels, publishers, podcast networks and audio platforms are redefining how content is discovered, distributed, and monetized. Revenue models now span subscriptions, advertising, live experiences, and creator-led ecosystems. We advise leaders on AI-driven strategies, rights and royalty analytics, direct-to-fan strategies and data modernization—so you can move faster from insight to revenue. From catalog acquisitions to platform partnerships, we help you navigate growth, governance and deal activity in a rapidly evolving audio landscape.
Redefine sports as a data-driven entertainment platform
Teams, leagues, betting platforms and smart venue operators are operating as media and technology businesses. Fan expectations, sponsorship models, and digital wagering are evolving quickly. We advise on reimagining the digital fan experience, venue modernization, AI-powered performance analytics, sponsorship valuation, and transaction strategy. From governance to growth planning, we help sports organizations strengthen enterprise performance while deepening fan connection on and off the field.
Transform live experiences into data-powered growth engines
Concert promoters and venue operators are blending physical and digital experiences to deepen engagement and unlock new revenue streams. Dynamic pricing, geospatial analytics, and immersive technologies are changing how fans connect with artists. We advise on venue modernization, digital ticketing ecosystems, AI-enabled demand forecasting, and operational transformation. The result: stronger fan insights, improved event performance, and a connected experience that extends well beyond the stage.
Scale interactive ecosystems and player economies
Game publishers and platforms operate at the center of community, commerce and immersive storytelling. Monetization now spans in-game economies, subscriptions, advertising, and cross-platform expansion. We advise on cloud-native engineering, AI-enabled player insights, monetization strategy, and transaction support. Whether exploring studio acquisitions or platform partnerships, we help you align innovation, governance and growth in a highly competitive interactive market.
Navigate the shift to algorithm-led advertising
Advertising is being reshaped by privacy regulation, AI-powered targeting, and AI-first or augmented user interfaces. Advertisers have less user data to track and target. Agencies, ad tech, digital ad publishers, platforms and brands need to adapt to AI-enabled innovation across ad formats—like mobile, connected TV, digital out of home—while demonstrating measurable impact. We help you understand where and how to drive growth in an increasingly complex landscape, modernize ad operations, strengthen data governance, evaluate partnerships, and activate AI responsibly. From growth and deal strategy to global operating model refinement, we advise on how to turn complexity into clarity in an outcomes-driven modern marketing ecosystem.
Evolving business models for cable companies
With shifting consumer preferences from linear TV to streaming—and the need for reliable, scalable infrastructure to support all forms of digital consumption and communications—we help cable companies evolve their offerings and business models. Whether it's improving existing infrastructure, redesigning the customer experience or optimizing their portfolios, we can help you develop a strategy for future growth.
Capabilities
- Reinvent your revenue model
- Modernize your digital core
- Scale AI responsibly
- Drive value through deals
- Strengthen trust and resilience
Reinvent your revenue model
Consumer behavior has shifted. Subscriptions, ad models, rights deals, sponsorships and direct-to-fan channels are all in flux — often simultaneously. Standing still could mean losing margin.
We can help you redesign pricing, packaging and revenue architecture using data analytics and AI-enabled forecasting — so you capture more value from every audience interaction.
Modernize your digital core
Legacy systems limit speed and scale. And they’re barriers to deploying AI effectively.
We help modernize finance, rights, revenue and customer platforms through cloud engineering services, ERP transformation and enterprise architecture redesign. The goal: a digital core that’s AI-ready, data-rich and built to perform.
Scale AI responsibly
AI in business is moving fast, but scaling AI requires governance, security, and measurable outcomes.
We can help you design enterprise AI strategy, build governance frameworks and manage AI risk—from generative to agentic AI—so you can move from pilots to production with confidence.
Drive value through deals
Capital in motion is reshaping MEGS. We advise on M&A strategy, diligence, integration and separation to unlock value and reduce execution risk.
Whether evaluating asset monetization, studio acquisitions or joint ventures, we help align deal strategy with long-term growth and operational performance.
Strengthen trust and resilience
Cybersecurity, IP protection and regulatory oversight are now board-level – and consumer-level priorities. We help embed cyber resilience, data protection and compliance strategy into enterprise transformation.
By aligning risk management strategy with digital innovation, we help protect brand trust and support sustained growth.
Insights
“The media ecosystem is facing disruption at an unprecedented rate as it's shaped by consolidation, changing consumer preferences and advances in AI. In this environment, platform and portfolio optimization are key to capital deployment and can help organizations pursue a forward-looking strategy.”
— Bart Spiegel,Media Leader, PwC USCase studies
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