Global Entertainment & Media Outlook 2020–2024

Pulling the future forward: The entertainment and media industry reconfigures amid recovery

Five-year projection of consumer and advertiser spending data across 14 segments and 53 territories

Essential insights into the effects of the pandemic

Now in its 21st year, this year’s Outlook takes into account the effects of COVID-19 on the entertainment and media industry. As in previous years, we’ve taken a deep dive into our wealth of detailed data, forecasts and analyses, and created new perspectives and insights to help you shape your strategies for years ahead.

View the segment findings


2020 Outlook perspectives

Consumer habits can take a lifetime to learn – but just a lockdown to lose. The COVID-19 pandemic has accelerated and amplified ongoing shifts in consumers’ behaviour, pulling forward digital disruption and forcing industry tipping points that wouldn’t have been reached for many years. 

Download the perspectives report (1.1mb)

Explore, compare and contrast

Understanding where consumers and advertisers are spending their time and money in the entertainment and media industry can help inform many important business decisions.

PwC’s Global Entertainment & Media Outlook provides a single comparable source of consumer and advertiser spending data and analysis. Regardless of how you influence business decisions, the Outlook can help you understand industry trends so you can capitalise on new opportunities.

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Subscribe to the Outlook

  • 12 months of access to data and commentary for 14 segments across 53 territories
  • Access to dashboards and visualisations, including heat maps, GDP and E&M growth comparisons, and top 10 ranking 
  • Corporate multi user subscriptions available

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  • One select segment only
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$600 USD

Single user plus

  • All 14 segments
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$2,700 USD


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Werner Ballhaus

Global Entertainment & Media Industry Leader, PwC Germany

Tel: +49 211 981 5848

Data & Content Support

Global Outlook Support Team

Customer Support

Global Outlook Support Team, PwC United States

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