We deliver strategic insights and thought leadership so you can accelerate reinvention

Business model reinvention insights

Man and woman in a lab

Break through to build the business model of tomorrow

The business landscape is shifting fast, and staying competitive requires more than just optimization—it demands business model reinvention. True reinvention isn’t about tweaking operations. It’s about rethinking how you create, capture and deliver value. Unlock new revenue streams, redefine customer experiences and launch groundbreaking digital products and services.

We look a decade ahead so you can  create value today

AI, climate change and geopolitical shifts are reconfiguring the global economy. There’s US$7 trillion to be won in 2025 alone by those who reinvent. We’ve mapped the value in motion from now to 2035, so you can build a future-ready business to capture it.

See the shifts. Seize the value. Stay ahead. 
Discover how 

Explore the domains of growth 

Industries are reshaping around fundamental human needs, creating value through collaboration across interconnected domains that now replace traditional value chains.

We unite expertise and tech so you can outthink, outpace and outperform
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Matthew Duffey

Matthew Duffey

Global Business Model Reinvention Leader, Principal, PwC US

Veronique Roos-Emonds

Veronique Roos-Emonds

EMEA Business Model Reinvention Leader, Partner, PwC Netherlands