PwC’s consumer markets practice provides support in areas such as disruption, the impacts of e-commerce, supply chain management, compliance and regulatory pressures, data analytics and changing customer demands.
During the pandemic, consumers had to pivot and adopt new habits. Business leaders wondered at the outset of the pandemic whether these changes, which accelerated trends already in motion, would be fleeting or permanent. Now, PwC’s June 2021 Global Consumer Insights Pulse Survey reveals that the changes are sticking—signifying a historic and dramatic shift in consumer behaviour.
In just a six-month period, from October 2020 to March 2021, consumers evolved to be even more digital and eco-friendly. They also reported being more price-conscious, healthy, data-conscious and local. We examine the five most significant changes exposed by the latest survey.
In the wake of the pandemic, consumer companies and retailers developed or accelerated innovations almost overnight while stabilising surging demand for basic consumer goods such as food, water and personal hygiene products.
In our latest report, developed in partnership with The Consumer Goods Forum, a global, parity-based industry network, we examine how business leaders are envisioning the development of five emerging trends in the grocery retailing and consumer goods industry.