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Thought leadership
Global M&A trends in consumer markets: 2025 mid-year outlook
Tech, tariffs and tastes: Consumer markets M&A navigates a shifting landscape.
We help you transform customer experience so you can lead the change
Consumer markets
The future won’t wait. Consumer companies and retailers operate in global markets that are driven by tech-savvy consumers, supply chain upheaval, disruptive competitors and geopolitical uncertainty. There’s a new urgency to act—the pressure is on. The winners will be those who think big and move fast.
From innovative startups to global giants, we shape data-driven strategies across consulting, assurance and tax to help businesses adapt. Exploring AI-powered solutions. Crafting next-gen consumer experiences. Streamlining operations. Building trust. Achieving sustainable growth.
Whatever the future holds, we’ll help you adapt, innovate and succeed.
Featured insights
Featured
Publication
How we feed ourselves
The future of food and agriculture depends on a sustainable agri-food system. With innovation and collaboration, we can feed the world sustainably.
Featured
Next in consumer markets 2025
The consumer markets industry stands at a defining moment as AI transitions from isolated deployments to the cornerstone of enterprise-wide transformation.
Real Stories: When Customers Matter Most
What does it take to wow your customers and stay ahead with technology and creativity? In our Real Stories series industry leaders reveal how they solve challenges, drive growth, and create loyal customers.
Industry
EU Customs Reform
Explore the new EU Customs Reform updates on customs legislation and Import One Stop Shop (IOSS). Learn how PwC can help prepare you for custom tariff changes.
Publication
How key EU sustainability regulations are driving the reinvention of consumer markets
Explore how EU sustainability regulations drive innovation in consumer markets, from supply chain transparency to sustainable business strategies.
Explore our consumer markets territory practices
UK retail and consumer practice
We provide the expertise and insights to help retail and consumer goods leaders manage change, deliver results and unlock value.
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US consumer market practice
Helping organisations navigate disruption,
e-commerce impacts, compliance and regulatory pressure, and data analytics.
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