Consumer markets

PwC’s consumer markets practice provides support in areas such as disruption, the impacts of e-commerce, supply chain management, compliance and regulatory pressures, data analytics and changing customer demands.

Four fault lines show a fracturing among global consumers

Our March 2021 Global Consumer Insights Pulse Survey finds that many consumer behaviour trends have accelerated during the COVID-19 pandemic, and four essential fault lines have emerged that split global consumers into distinct cohorts. 

These patterns in how consumers shop, travel, work, engage with brands and live their lives could have long-lasting implications for consumer market industries. Companies can be more prepared for the future by understanding these emerging cohorts and what their behaviours portend.

Read the full report

Preparing for tomorrow’s consumers today: The future of consumer markets

The COVID-19 pandemic continues to create significant challenges for a variety of business sectors. At the beginning of the crisis, many industry trends accelerated as people rapidly adapted their behaviours to meet health and safety requirements. 

Now, many months after consumers have settled into these and other behaviours, we are seeing the future of consumer markets more clearly. 

In our latest report, we outline the five consumer trends that are already shaping tomorrow, and give a plan for overcoming challenges and capitalising on opportunities.

Read the full report

m&a cm trends


Contact us

Sabine Durand-Hayes

Sabine Durand-Hayes

EMEA Consumer Markets Leader, PwC France

Tel: +33 1 56 57 85 29

Michael Cheng

Michael Cheng

Asia Pacific Consumer Markets Leader, PwC China

Tel: +[852] 2289 1033

Harry Doornbosch

Harry Doornbosch

Global Consumer Markets Tax Leader, PwC Netherlands

Tel: +31 (0) 88 792 36 83

Melissa Palmer

Melissa Palmer

Global Consumer Markets Assurance Leader, PwC United States

Tel: +1 (617) 530 4473

Neil  Sutton

Neil Sutton

Global Consumer Markets Deals, PwC Hong Kong

Follow us