Consumer markets

PwC’s consumer markets practice provides support in areas such as disruption, the impacts of e-commerce, supply chain management, compliance and regulatory pressures, data analytics and changing customer demands.

COVID-19: Impact to consumer market industries 

Now more than ever — in the midst of public-health and economic crises that are rapidly reconfiguring shopping behaviour — consumers will lead the way toward a new wave of digitally-enabled customer experiences, based on their personalised combinations of physical and online options. 

We recently surveyed consumers to better understand those changes. Once the immediate crisis is over, consumer market companies will need to adjust to new customer expectations and different ways of working. The result will have consequences to many business areas including supply chains, logistics, labour management and digital engagement and global sourcing to name a few. 

In these uncertain times, our teams can help assess the potential impact to your business, gauge your readiness to respond and guide you on what actions you need to take to ensure growth and stability.

The consumer transformed - Global Consumer Insights Survey 2020

At PwC, we believe companies can meet market disruption head-on and ‘Reinvent the Future’ for their own particular organisation. And for companies that cater to the end-consumer, the future is arriving more quickly than anyone imagined just a few short months ago, accelerating digital trends that had already been transforming consumer behaviour.

In this year’s Global Consumer Insights Survey — PwC’s 11th consecutive survey of global consumers — we polled city dwellers on their purchasing behaviour in two separate studies both before and after the coronavirus outbreak. We want to understand, first, the behaviour of these cutting-edge consumers and, second, the implications for businesses.

Read the full report

m&a cm trends

Global M&A industry trends: Consumer Markets

Looking forward at mid-year 2020: M&A will be a key driver of economic recovery as businesses look to repair and reconfigure

Read the full Consumer Markets insight


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Contact us

Harry Doornbosch

Harry Doornbosch

Global Consumer Markets Tax Leader, PwC Netherlands

Tel: +31 (0) 88 792 36 83

Oz Ozturk

Oz Ozturk

Global Advisory Consumer Markets Leader, Partner, PwC United Kingdom

Tel: +44 (0)7703 563 054

Melissa Palmer

Melissa Palmer

Global Consumer Markets Assurance Leader, PwC United States

Tel: +1 (617) 530 4473

Neil  Sutton

Neil Sutton

Global Consumer Markets Deals, PwC Hong Kong

Michael Cheng

Michael Cheng

Asia Pacific Consumer Markets Leader, PwC China

Tel: +[852] 2289 1033

Sabine Durand-Hayes

Sabine Durand-Hayes

EMEA Consumer Markets Leader, PwC France

Tel: +33 1 56 57 85 29

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