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Consumer markets

PwC’s consumer markets practice provides support in areas such as disruption, the impacts of e-commerce, supply chain management, compliance and regulatory pressures, data analytics and changing customer demands.

The global consumer: Changed for good

During the pandemic, consumers had to pivot and adopt new habits. Business leaders wondered at the outset of the pandemic whether these changes, which accelerated trends already in motion, would be fleeting or permanent. Now, PwC’s June 2021 Global Consumer Insights Pulse Survey reveals that the changes are sticking—signifying a historic and dramatic shift in consumer behaviour. 

In just a six-month period, from October 2020 to March 2021, consumers evolved to be even more digital and eco-friendly. They also reported being more price-conscious, healthy, data-conscious and local. We examine the five most significant changes exposed by the latest survey.

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What’s next: How consumer goods leaders envision tomorrow

In the wake of the pandemic, consumer companies and retailers developed or accelerated innovations almost overnight while stabilising surging demand for basic consumer goods such as food, water and personal hygiene products. 

In our latest report, developed in partnership with The Consumer Goods Forum, a global, parity-based industry network, we examine how business leaders are envisioning the development of five emerging trends in the grocery retailing and consumer goods industry.

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Contact us

Sabine Durand-Hayes

Sabine Durand-Hayes

Global Consumer Markets Leader, PwC France

Myles Gooding

Myles Gooding

National Consumer Markets Leader & Global Consumer Markets Advisory Leader, PwC Canada

Tel: +1 416 687 8598

Harry Doornbosch

Harry Doornbosch

Global Consumer Markets Tax Leader, PwC Netherlands

Tel: +31 (0) 88 792 36 83

Melissa Palmer

Melissa Palmer

Global Consumer Markets Assurance Leader, PwC United States

Tel: +1 (617) 530 4473

Neil  Sutton

Neil Sutton

Global Consumer Markets Deals, PwC Hong Kong

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