Consumer markets

PwC’s consumer markets practice provides support in areas such as disruption, the impacts of e-commerce, supply chain management, compliance and regulatory pressures, data analytics and changing customer demands.

How we can help

These are energising and exciting times for global consumer goods companies and retailers, as they retool their organisations to respond to the disruption caused by new technologies, especially mobile, and changing consumer expectations. We have more than 20,000 people serving the sector in almost 160 countries. No matter where your business takes you in the world, we have the resources to help you win in your markets.

Making the customer experience better through analytics


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Our latest report - Global Consumer Insights Survey 2018

Explore the findings of our annual consumer behaviour survey of over 22,000 online shoppers in 27 countries across the globe.

This year we decided that a new umbrella term for our findings was warranted: PwC’s Global Consumer Insights Survey. We want to acknowledge that the once bright lines demarking retailers, manufacturers, technology companies, logistics service providers, and healthcare organisations are becoming more and more obscured as consumers are more open than ever to non-traditional solutions.

Explore our findings


Contact us

John G. Maxwell
Global Consumer Markets Leader, PwC United States
Tel: +1 (646) 471 3728

Harry Doornbosch
Global Consumer Markets Tax Leader, PwC Netherlands
Tel: +31 (0) 88 792 36 83

Oz Ozturk
Global Advisory Consumer Markets Leader, PwC United Kingdom
Tel: +44 (0)7703 563 054

Melissa Palmer
Global Consumer Markets Assurance Leader, PwC United States
Tel: +1 (617) 530 4473

Neil Sutton
Partner, PwC United Kingdom
Tel: +44 20 721 31075

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