Consumer markets

PwC’s consumer markets practice provides support in areas such as disruption, the impacts of e-commerce, supply chain management, compliance and regulatory pressures, data analytics and changing customer demands.

How we can help

Now more than ever — in the midst of public-health and economic crises that are rapidly reconfiguring shopping behaviour — consumers will lead the way toward a new wave of digitally-enabled customer experiences, based on their personalised combinations of physical and online options. 

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PwC's COVID-19 Navigator

Take the diagnostic to assess the potential impact to your business and gauge your readiness to respond.

Coming soon – PwC report about the urban consumer

Cities tend to attract brand-savvy, trend-tracking consumers and it is these individuals who tend to be the arbiters of change. If business executives learn what urban consumers care about, they’ll be able to make better decisions about where and how to invest.

In our upcoming Global Consumer Insights Survey study, PwC will highlight the changing behaviour of 20,000 urban consumers and how COVID-19 has impacted them, synthesise this information with other data about cities, and explore business opportunities that help ensure value chains address global events. 

Register/login for survey updates and receive your copy at launch



Contact us

John G. Maxwell

Global Consumer Markets Leader, Partner, PwC United States

Tel: +1 (646) 471 3728

Harry Doornbosch

Global Consumer Markets Tax Leader, PwC Netherlands

Tel: +31 (0) 88 792 36 83

Oz Ozturk

Global Advisory Consumer Markets Leader, Partner, PwC United Kingdom

Tel: +44 (0)7703 563 054

Melissa Palmer

Global Consumer Markets Assurance Leader, PwC United States

Tel: +1 (617) 530 4473

Neil Sutton

Partner, PwC United Kingdom

Tel: +44 20 721 31075

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