PwC’s consumer markets practice provides support in areas such as disruption, the impacts of e-commerce, supply chain management, compliance and regulatory pressures, data analytics and changing customer demands.
Our March 2021 Global Consumer Insights Pulse Survey finds that many consumer behaviour trends have accelerated during the COVID-19 pandemic, and four essential fault lines have emerged that split global consumers into distinct cohorts.
These patterns in how consumers shop, travel, work, engage with brands and live their lives could have long-lasting implications for consumer market industries. Companies can be more prepared for the future by understanding these emerging cohorts and what their behaviours portend.
The COVID-19 pandemic continues to create significant challenges for a variety of business sectors. At the beginning of the crisis, many industry trends accelerated as people rapidly adapted their behaviours to meet health and safety requirements.
Now, many months after consumers have settled into these and other behaviours, we are seeing the future of consumer markets more clearly.
In our latest report, we outline the five consumer trends that are already shaping tomorrow, and give a plan for overcoming challenges and capitalising on opportunities.
Harry Doornbosch
Global Consumer Markets Tax Leader, PwC Netherlands
Tel: +31 (0) 88 792 36 83
Melissa Palmer
Global Consumer Markets Assurance Leader, PwC United States
Tel: +1 (617) 530 4473
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