PwC’s consumer markets practice provides support in areas such as disruption, the impacts of e-commerce, supply chain management, compliance and regulatory pressures, data analytics and changing customer demands.
PwC's December 2021 Global Consumer Insights Pulse Survey, which surveyed 9,370 consumers in 26 territories, shows that in just a six-month period (from the last time we conducted our survey) consumers are planning to spend more and they are seeing improvements in their lifestyle as employers allow new ways of working. When it comes to shopping, price and convenience still matter most, even as other factors, such as sustainability, are increasingly on consumers’ minds.
In the wake of the pandemic, consumer companies and retailers developed or accelerated innovations almost overnight while stabilising surging demand for basic consumer goods such as food, water and personal hygiene products.
In our latest report, developed in partnership with The Consumer Goods Forum, a global, parity-based industry network, we examine how business leaders are envisioning the development of five emerging trends in the grocery retailing and consumer goods industry.
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