Turning AI into advantage
PwC at Davos 2026
As leaders gather in Davos, Switzerland from 19-23 January for the World Economic Forum Annual Meeting, PwC joins the discussions to help advance meaningful action to address global challenges.
PwC’s 29th Global CEO Survey Launch
On 19 January, we will launch the findings of our 29th Global CEO Survey in Davos. The survey of over 4,400 CEOs in 95 countries and territories reveals what issues are top of mind for CEOs in the year ahead. Watch PwC Global Chairman Mohamed Kande discuss the findings live from Davos. Tune in here on Monday 19 January at 6:45 p.m. CET.
“Leaders who build the capacity to adapt and act with conviction will lead the next era of global growth.”
Leveraging Generative AI for Job Augmentation and Workforce Productivity
As the capabilities of generative artificial intelligence (GenAI) continue to evolve, organisations are wondering how they can use it to drive job augmentation and workforce productivity, and the actions they can take to harness its full potential. To find out, the World Economic Forum and PwC developed a piece of research focusing on how early adopters of GenAI are leveraging it across the workforce, the impact it is having and the lessons they have learned along the way. Based on interviews with more than 20 organizations across a wide range of industries and geographies, we found that successful deployment of GenAI depends as much, or more, on people than the technology itself.
Take on Tomorrow
Curious about how top experts are addressing the biggest challenges in the business world and beyond? Join Femi Oke, a broadcaster and journalist, and Lizzie O’Leary, a podcaster and journalist, to hear from some of the brightest minds, on the role of business in helping to solve society’s biggest issues. Including how to lead a responsible business, how quantum computing will radically change our world, and the future of our food. PwC’s Take on Tomorrow podcast is releasing two episodes recorded from Davos during the World Economic Forum Annual Meeting, which will unpack key programme themes and PwC’s 2025 Global CEO Survey results.
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Contact us
Andrea Plasschaert
Office of the Global Chairman, Director, PwC Switzerland
Tel: +41 79 599 9567
