Cookie policy

This statement was last updated February 27, 2019.

What are cookies?

Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites.

Use of cookies on PwC websites

We utilise cookies, and other online identification technologies such as web beacons, or pixels to provide users with an improved user experience. By using this website or application you consent to the deployment of such identification technologies.

Registered users

We use these technologies to make navigation of the Websites easier for you and to better deliver tailored content to you. If you choose to become a Registered User, we will use cookies to facilitate your registration and remember your preferences. If you choose to become a Registered User, you will receive the benefits of registration only if you accept the strictly necessary cookies, which include those cookies used as part of registration.

Analytics and site statistics

We also use these technologies to gather usage information and statistics regarding use of the Websites. For example, we collect information about page visits and navigation to determine what articles and topics are of greatest interest and if users are able to find content easily. Likewise, we collect information about which articles and videos are viewed and whether videos are viewed in their entirety to determine what content is of most interest to users. We also use usage information to generate various reports regarding use of the Websites. These reports contain aggregated information about users and do not single out users individually. If you are a Registered User we may also collect information on what specific interests you have, including what articles you have viewed on the site in order to understand what content interests you most.

Information about the cookies used on our Websites can be found below. Individual PwC sites may use additional cookies or third-party analytics tools. For more information about the cookies and third-party tools used on individual sites, please review the cookie information on the individual sites you visit.

Measuring effectiveness of our activities

We may utilise online identification technologies from marketing partners, third party sites and social media platforms. These technologies help us measure the efficacy of our marketing and awareness campaigns and to understand how visitors navigate to the Websites from a PwC ad. We use these technologies to compile statistics about visitors who interact with the Websites and other PwC online content, to gauge the effectiveness of our ads, and to provide more pertinent information to our visitors.

Managing cookies on your device

You can control and manage cookies using your browser. Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.

Using your browser to control cookies

Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt out cookie on your device. Guidance on how to control cookies for common browsers is linked below.

Google Chrome

Mozilla Firefox

MacOS Safari

Microsoft Internet Explorer

For information on additional browsers and device types please see http://www.aboutcookies.org/ or http://www.cookiecentral.com/faq/.

Managing Analytics cookies

You can opt-out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service providers and you can learn more about their privacy policies and how to opt-out of their analytics cookies by clicking on following links:

Adobe: https://www.adobe.com/privacy/opt-out.html

Google Analytics: https://www.google.com/analytics/learn/privacy.html

Types of cookies:

Session cookies: these cookies remain in your browser during your browser session only, i.e. until you leave the website.

Persistent cookies: these cookies remain in your browser for a set period of time after the browser session (unless deleted by you).

Categories of cookies:

Strictly Necessary Cookies: These cookies are fundamental to website functionality and cannot be switched off without blocking features on the site. They are usually set in response to your actions on the site, such as filling in forms, setting preferences, or logging in.

Performance Cookies: These cookies allow us to gather analytics to improve the performance and functionality of our site. These analytics can include measurements on the popularity of a page, common patterns of how people browse around the site, and how frequently a certain feature is used. We usually aggregate the data for review but in some cases we may collect information on content you have viewed in order to understand what interests you most.

Customization cookies: These cookies help us to understand how effective our marketing campaigns are, and enhance your online experiences with PwC with customization.

Advertising cookies: PwC may present ads to you on sites that are not owned or operated by PwC to promote PwC services, articles or events. The cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously re-appearing. These advertisements are solely intended to make you aware of relevant PwC promotions. PwC does not sell your data to any third parties. Please see our privacy policy for more details.

Cookies on this site

Provider	Name	Purpose	Type	Duration
Strictly Necessary Cookies
PwC	pwc-id	PwC Registration Cookie- This cookie contains the encrypted email ID of the user. It is used to identify the registered user account (if available) for each request.	First party, Persistent	1 day or 30 days (if “Remember me” is checked)
PwC	firsttime-login	PwC Registration Cookie- This cookie is used by PwC during the registration process to ensure that any necessary password updates are completed.	First party	Until password update is completed
PwC	pwc_overlay	PwC Registration Cookie- This cookie is used by PwC to make sure that the overlay (registration panel) opens once per browser session	First party	Until the end of the browser session
Load balancer	BIGipServerPOOL-69.20.11.37-Dispatch	This cookie is set by the servers hosting PwC sites to allow a visitor to receive site content from one out of multiple servers as the visitor browses the site. This improves performance and allows the visitor’s session to be maintained.	First party, Persistent	Until end of session
PwC	pwc_closed_topics	This cookies is used by PwC to help personalize the content a user sees based on topics they've identified they're interested in.	First party	Until the end of the browser session
PwC	pwc-cookie-accept	This cookie is used by PwC to understand whether or not a user has selected "I understand" in their cookie banner.	First party	Until the end of the browser session
PwC	pwc_int_usr	This cookie is used by PwC to distinguish internal users from external visitors to the Websites. It is set when a person is accessing the website from within the PwC network (VPN or office).	First party	3 months
Performance cookies
Adobe Analytics	_sdsat_landing_page	Stores the first page you hit when visiting pwc.com	First party, Session	Until end of session
Adobe Analytics	_sdsat_traffic_source	Stores the site you came from before reaching pwc.com	First party, Session	Until end of session
Adobe Analytics	_sdsat_pages_viewed	Stores the quantity (number) of pages that you view during your visit.	First party, Session	Until end of session
Adobe Analytics	_sdsat_lt_pages_viewed	Stores the total number of pages viewed	First party, Persistent	2 years from set/update
Adobe Analytics	_sdsat_session_count	Stores a session counter	First party, Persistent	2 years from set/update
Adobe Analytics	s_vi	This cookie stores the visitor ID provided by our analytics provider whenever you first visit one of the Websites.	Third Party Persistent	2 years from set/update
Adobe Analytics	gpv	This cookie stores the quantity of pages you view when visiting the Websites	First and third party	30 minutes from set/update
Adobe Analytics	s_nr	This cookie stores the date(s) when you visit the Websites, and whether or not you are a new or returning visitor.	First and third party	2 years from set/update
Adobe Analytics	s_ppv	Stores information on the percentage of the page displayed	First and third party	Until end of session
Adobe Analytics	s_fid	This cookie is a "fallback" visitor identifier where the s_vi cookie is for some reason blocked. It contains a randomly generated unique ID	First and third party	5 years from set/update
Adobe Analytics	s_ppvl	Stores information on the percentage of the page displayed to you	First and third party	Until end of session
Adobe Analytics	s_cc	This cookie allows Adobe Analytics to determine whether or not cookies are enabled in your browser.	First and third party	Until end of session
Adobe Analytics	s_sq	This cookie is set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous links that you clicked on the Websites.	First party	2 years from set/update
Demandbase	dmdbase_cdc	This cookie is used to pass only the company name and firmographic attributes of a site visitor into analytics based on the source IP address. It is set using JavaScript.	First Party Session	Until end of session
Demandbase	dmpsh	This tracks the history of any ID syncs between TUUID and 3rd party exchanges	Third party	2 years
Demandbase	tuuid_lu	This tracks the date when the TUUID was last updated.	Third party	2 years
Demandbase	pvc	This cookie tracks post-view conversions for ad campaigns.	Third party	2 years
Demandbase	ssid	This cookie is set to assist in onsite identification for certain legacy campaigns.	Third party	2 years
Demandbase	_ga	This is a Google Analytics cookie	Third party	2 years
Demandbase	tuuid	This cookie is used for analytics and advertising services provided by Demandbase products.	Third party	2 years
Demandbase	IUUID	This cookie is used for performance and optimization of Demandbase data and reporting.	Third party	2 years
Google Analytics	__utma	This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It it used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics.	First and third party	2 years
Google Analytics	__utmv	Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.	Third party, persistent
Google Analytics	__utmz	Stores the traffic source or campaign that explains how you reached the Websites. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.	Third party, persistent
YouTube	VISITOR_INFO1_LIVE	This cookie tracks viewing of Youtube videos on the website.	Third party, persistent
Advertising
PwC	689591286-smartbanner-installed	This cookie prevents displaying a PwC 365 app banner on mobile devices.	First party, Persistent	90 days after clicking the download button
PwC	689591286-smartbanner-closed	This cookie prevents displaying a PwC 365 app banner on mobile devices.	First party, Persistent	15 days after closing the banner
Facebook	datr, _js_datr, _js_reg_ext_ref, _js_reg_fb_gate	These cookie are used by Facebook as part of their embedded services on the Websites (likes, sharing etc.). More information about Facebook’s use of cookies can be found in their cookie policy	Third party
Google DoubleClick Floodlight	Conversion	Help advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow Google and the advertiser to determine that you clicked the ad and later visited the advertiser's site. Conversion cookies are not used by Google for personalised ad targeting and persist for a limited time only.	Third party	30 days
Google	ide	This is a Google UserID cookie used to help track users across various portions of the Websites to assist PwC in understanding how individuals use our websites, what content they view, and to help PwC improve website performance.	Third party	Two years
Google	nid	This is a Google UserID cookie used to help track users across various portions of the Websites to assist PwC in understanding how individuals use our websites, what content they view, and to help PwC improve website performance.	Third party	6 months
LinkedIn	Conversion	Help advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow LinkedIn and the advertiser to determine that you clicked the ad and later visited the advertiser's site. Conversion cookies are not used by LinkedIn for personalised ad targeting and persist for a limited time only.
LinkedIn	JSESSIONID	General purpose platform session cookie. It is used to maintain an anonymous user session by the server.	Third party	Until end of session
LinkedIn	lang	This cookie is used to set default locale/language.	Third party	Until end of session
LinkedIn	lidc	This cookie is used for routing from Share buttons and ad tags	Third party	1 day
LinkedIn	lissc	Used to ensure there is correct SameSite attribute for all cookies in that browser	Third party	1 year
LinkedIn	bcookie	This cookie is used by LinkedIn for identifying the Browser ID. It is set from LinkedIn share buttons and ad tags.	Third party	1 year
LinkedIn	bscookie	This cookie is used by LinkedIn to recognize a secure Browser ID.	Third party	1 year
LinkedIn	UserMatchHistory	This cookie is used by LinkedIn Ads to help PwC measure advertising performance. More information can be found in their cookie policy.	Third party
LinkedIn	visit	This cookie is used by LinkedIn as part of their embedded services on the Websites. More information can be found in their cookie policy.	Third party
LinkedIn	li_fat_id	Member indirect identifier for Members for conversion tracking, retargeting, analytics	Third party
Twitter	Conversion	Help advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow Twitter and the advertiser to determine that you clicked the ad and later visited the advertiser's site. Conversion cookies are not used by Twitter for personalised ad targeting and persist for a limited time only.	Third party	30 days
Twitter	personalization_id	Conversion tracking to help PwC measure the performance of advertising campaigns through Twitter, across different browsers and devices used by the same person. More information about Twitter’s use of cookies can be found in their cookie policy.	Third party	1 month
Twitter	Auth_token, twll, secure_session, guest_id, remember_checked, remember_checked_on, lang	These cookies are used by Twitter as part of their embedded services on the Websites (likes, sharing etc.). More information about Twitter’s use of cookies can be found in their cookie policy.	Third party
YouTube	SID	This cookie is used by Google in combination with HSID to verify your Google user account, if you have one, and your most recent login time to your Google account.	Third party
YouTube	HSID	Used by Google in combination with SID to verify your Google user account, if you have one, and your most recent login time to your Google account.	Third party
YouTube	PREF	This cookie is used by Google to set each of its users’ preferred language preferences.	Third party
YouTube	NID	Most Google users will have a preferences cookie called ‘NID’ in their browsers. A browser sends this cookie with requests to Google’s sites. The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.	Third party
YouTube	LOGIN_INFO, YSC, SAPISID, SSID, APISID	These cookies are used by Youtube as part of their embedded services on the Websites (sharing etc.). More information about Youtube’s use of cookies can be found in their cookie policy.	Third party

Commonly used cookies on the Websites

The following cookies may be present on certain of the Websites, including but not limited to PwC.com/us and PwC.com/gx.

Provider	Name	Purpose	Type	Duration
Performance cookies
Adobe Target	mbox	This cookie gives website operators the ability to test which online content and offers are more relevant to visitors. Click here for more information.	First party	2 weeks
Crazy Egg	_ceir	This cookie is set by CrazyEgg and records whether you have visited the Website.	First party, Persistent	5 years
Crazy Egg	_ceg.s	This cookie is set by CrazyEgg and records anonymous usage activity on the site to help define heat maps and common user patterns to improve functionality and content development in the future.	First and third party	3 months
Crazy Egg	_ceg.u	This cookie is set by CrazyEgg, in tandem with the anonymous usage patterns cookie, to understand repeat visitor patterns on the Websites.	First and third party	3 months
Google Analytics	_gat	This cookie name is associated with Google Universal Analytics, according to Google documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes.	First party, Session	1 minute
Google Analytics	_gid	This cookie stores a unique user session identifier.	First & Third party, Session	24 hours
Google Analytics	_ga	This cookie is typically written to the browser upon the first visit to the Websites. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com, a new _ga cookie is written with a different unique ID. In most cases, this cookie is used to understand whether a visitor is a single time visitor or a repeat visitor to the Websites and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.	First & Third party, Persistent	2 years
Google Analytics	__utmb	This cookie is used to determine new sessions/visits.	First party	30 mins from set/update
Customisation cookies
Eloqua	ELOQUA	This cookie is set by Eloqua and is used by certain of the Websites, including www.pwc.com/US, to understand what content key contacts have viewed and what content interests those individuals. It is set when you first visit the site and updated on subsequent visits.	Third party, Persistent	2 years from set/update
Eloqua	ELQSTATUS	This cookie is set by Eloqua and is used by certain of the Websites, including www.pwc.com/US, to understand what content key contacts have viewed and what content interests those individuals. It is set when you are first visit the relevant Website and updated on subsequent visits.	Third party, Persistent	2 years from set/update
Advertising cookies
Google	ide	This is a Google UserID cookie used to help track users across various portions of the Websites.	Third party	Two years
Google	nid	This is a Google UserID cookie used to help track users across various portions of the Websites.	Third party	6 months
Google	uid	This is a Google UserID cookie used to help track users across various portions of the Websites.	Third party, Persistent
LinkedIn	BizoID	LinkedIn Ad analytics	Third party	6 months
LinkedIn	UserMatchHistory	This cookie is used by LinkedIn for advertisement analytics	Third party	6 months

Retired cookies

These cookies are no longer in use, but may be present for returning visitors. These cookies can be deleted.

Provider	Name	Purpose	Type	Duration	Category
Webtrends	PWC_WOD	Visitor Identification sessions set by the tag server. Visitor ID based on IP address. The cookie records site id, time of last access, time of start of visit and account ID.	First Party Persistent	10 years	Performance
Webtrends	ACOOKIE	Visitor Identification set by Java Script. The cookie records Visitor id, time of last access and time of start of visit.	Third Party Persistent	2 years	Performance
CEO Survey	pwcceoto2014	Stores the visitor's preference to close the section explaining that they are viewing archived CEO Survey content.	First Party Persistent	60 days	Strictly necessary
CEO Survey	pwcgeo	Stores the visitor’s geographical location preference in order to tailor content to them from the CEO Survey microsite.	First Party Persistent	60 days	Strictly necessary
CEO Survey	pwcint	Stores the visitor’s industry sector preference in order to tailor content to them from the CEO Survey microsite.	First Party Persistent	60 days	Strictly necessary