Family business services

Helping you manage ownership and growth today, building your legacy for tomorrow.

Our purpose at PwC is to build trust in society and solve important problems. And for us this also means supporting social and economic stability. In today's world of accelerating and disruptive change, family businesses embody the stability that we’re committed to supporting. 

So our mission is clear: we aim to help family businesses grow, prosper and professionalise – while also ensuring continuity for the future generations.  

This mission is all the more important, given that we’re witnessing the largest transition of family capital in history. Over the next few years, US$90 trillion of family capital will pass from the incumbent generation to the next – a rising cohort of inheritors whose values and vision of the world are very different. And this transition is happening at a time when deep, far-reaching and pervasive change is creating an existential need for all businesses to reinvent in order to stay relevant, embrace innovation and continue to thrive.

The outcome of all this is a business environment that’s unprecedented in its complexity – and may put your family capital and legacy at risk. At such a moment, and in such an environment, we believe PwC is the ideal trusted partner to support you in protecting, transforming and growing your family capital.   

We have one of the largest networks of specialist family business advisers with industry-leading expertise in every aspect of your family capital ecosystem: from family governance, succession planning and business continuity, to next-generation education and transition, private wealth management and family offices, philanthropy, values and purpose, and much more. All available wherever you are in the world, and whenever you need us. 

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Jonathan Flack, Global Family Business and Family Office Leader, US Family Enterprise Leader 

Siew Quan Ng, AsiaPac Private and Family Business Leader

Karina Hejlesen, EMEA Private and Family Business Leader

The Owner’s Agenda for your family business

At PwC, we’re dedicated to understanding what matters most to you and your business. We call our approach “The Owner’s Agenda”. This framework is designed to assist you in developing both your ownership and business strategies in a consistent and integrated way, reflecting that you sit at the heart of each of them, and that your agenda encompasses both.

No matter where you are on your business journey, your PwC team is at your side translating our unique vantage point and perspective into real insights that can help you succeed. Together, we can find new opportunities, and shape the future of your business. We’re built around you.

Our Global Family Business Network

What sets us apart

We step inside your agenda to understand where you want your business to evolve. From there, we assemble the right team to fit the needs of your business and take it further. We also invest in understanding what’s collectively driving our clients’ decisions by surveying thousands of family business owners and interviewing hundreds of private business CEOs every year.

NextGen and Executive programmes at Slush

Sharing experiences and gaining actionable insights

Uniquely trained at Northwestern University’s Kellogg School of Management Center for Family Enterprise.

We’re an organisational member of the Family Firm Institute (FFI)

Supporting business-owning families in Germany, Austria and Switzerland.

Building your family and business generation by generation

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Contact us

Jonathan Flack

Jonathan Flack

Global Family Business and Family Office Leader & US Family Enterprises Leader, PwC United States

Dr. Peter Bartels

Dr. Peter Bartels

Partner, Global Entrepreneurial & Private Business Leader, PwC Germany

Tel: +49 40 6378-2170

Francesca  Ambrosini

Francesca Ambrosini

Family Business Client Programs, PwC United Kingdom

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