PwC NextGen 2021

Be the inspiration. Drive the change.

Hello, tomorrow.

As a NextGen member of a business-owning family, you have a lot of choices. But you also carry many responsibilities, and face complex challenges and expectations – today more than ever, as we all adapt to a new world. At PwC our global purpose is to build trust in society and solve important problems. A key part of this purpose is helping family businesses succeed, prosper and grow. It’s a commitment that has been at the heart of PwC for more than 170 years.

As you think about your future role in this new world, you may be planning to become a responsible owner, competent board member or visionary leader. All three roles are vitally important. But whichever one you choose, you need to understand the responsibilities and critical competencies that it involves – and how you can best prepare yourself to become an agent of change, making the greatest possible contribution to the long-term success of your family business and legacy.

Whatever your destination of choice, you can and will make a difference. The pace of change has accelerated still further, and advances such as the rapid migration to remote working have opened up fresh possibilities you can build on. As society prepares for the new world that’s now taking shape, you have a golden one-time opportunity to bridge the generation gap – and realize the full potential that this exciting new era offers.

As you embark on your journey of discovery and achievement, we at PwC are ready to support and guide you. Every step of the way.

Peter Englisch
Global Leader, Family Business,
PwC Germany