Technology

Companies are embracing ‘disruptive’ technologies - investing in social media, mobile devices, cloud computing and big data to engage with customers.

Harnessing technology

The digital revolution has created a new generation of consumers who want ever more accessible, portable, flexible and customised products, services and experiences. They expect to move seamlessly – in real time – between the physical and virtual worlds. And they’re prepared to disclose quite a lot about themselves to get what they want.

Technological advances are also transforming the workplace. They’re providing the tools to enable people to work anywhere, anytime; putting more power in the hands of employees than ever before; and erasing the ‘four walls’ of the organisation as collaborative networks replace conventional corporate modes of operating.

The social, mobile, analytic and cloud technologies that underpin this revolution are producing numerous opportunities for companies to generate value in totally different ways – and even, indeed, to redefine the businesses they’re in. The opportunities aren’t just confined to the conventional corporate spheres of activity. Armed with new technologies, some firms will be able to solve complex social problems, profitably.

What does this mean for your business?

A growing number of companies are embracing ‘disruptive’ technologies. They’re investing in social media, mobile devices, cloud computing and big data to engage with customers in new ways and gather insights for developing and marketing new offerings more effectively. They’re also joining forces with organisations in adjacent industries.

But capitalising on these technologies is difficult, given the speed at which they’re progressing. It’s all too easy to get on the ‘wrong side’ and end up as a casualty, not a pioneer. Many companies are also unsure about how to use the data they collect. And finding good allies is becoming very much harder as more and more firms collaborate.

The transformation of the workplace has other implications. Most companies will have to provide digital tools for training people who don’t pursue traditional career paths. They’ll also have to adopt a more democratic management style to attract ‘digital natives’ and employ executives who are highly skilled at assembling and managing teams.

Insights

06/23/17

Global Technology Scorecard: Q1 2017

Global Technology Scorecard is a PwC analysis and benchmark of top technology companies. The Scorecard cross-compares company quarterly and annual performance and revenues. We also offer a deeper dive into data through our online charting tool allowing you to get up close to raw statistics and manipulate which companies you'd like to compare and benchmark against.

04/11/17

What doctor? Why AI and robotics will define New Health

Are consumers willing to use artificial intelligence for their care? We surveyed 12,000 people in 12 countries to find out. The report discusses the findings and the implications for the health industry.

04/06/17

Redrawing the lines: FinTechs growing influence on Financial Services

Institutions and FinTech companies are moving closer together and redrawing the lines that separate them.

10/06/16

The Global State of Information Security® Survey 2017

Organisations are adopting innovative cybersecurity and privacy safeguards to manage threats and achieve competitive advantages. To do so, they are thinking more broadly about cybersecurity and privacy.

07/25/16

Tech breakthroughs megatrend

This paper examines the essential eight technologies that matter and what business leaders now need to do about them, and emerging technologies in general.

06/20/16

Global 100 Software Leaders 2016

PwC ranks the top 100 software companies by revenues and explores the key trends impacting the industry - SaaS, software &, IoT, digital innovation.

05/09/16

Clarity from above. PwC global report on the commercial applications of drone technology

Clarity from above seeks to quantify that impact by examining commercial applications of drone technology across industry sectors. Of interest are not only the machines (drones), but their broader applications for business, such as in the ability to capture unprecedented levels of data. That is why we have decided to use the term ‘drone powered solutions’.

04/04/16

An industry focus on the impact of IFRS 16 – Communications

IFRS 16 will fundamentally change the accounting for lease transactions and is likely to have significant business implications for Telecoms.

How we can help

Leverage technology We can help you make sure that you have the right IT organisation in place to support your business goals and that you’re realising the full value of your technology investments. Manage IT risks We can help you identify a complete set of IT risks and design an IT governance and risk management process to better manage them.

Transform data into insight We can work with you to apply analytics technologies, tools, techniques and talent to transform dry facts and figures into strategic insights that deliver intelligence in the moment. Gain value from the cloud From strategy through execution, we help our clients leverage the cloud to transform IT, scale and streamline operations and create new cloud-based businesses.

Contact us

Suzanne Snowden
Director, Global Thought Leadership
Tel: +44 (0) 20 7212 5481
Email

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