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What's The New Equation?

A community of solvers coming together in unexpected ways.

The New Equation

Our vision for PwC, fuelled by our Purpose, is to be the most trusted and relevant professional services business in the world - one that attracts the best talent and combines the most innovative technologies, to help organisations build trust with their stakeholders and deliver sustained outcomes.

We’re calling our new global strategy The New Equation, and it addresses the major challenges shaping the world today including technological disruption, climate change, fractured geopolitics, social tension and the continuing needs organisations are grappling with.

First is the urgency to successfully respond to these shifts by delivering sustained outcomes which create value for today and tomorrow for organisations, their stakeholders, their customers and broader society.  Second is the need to build trust at a time when it is both more fragile and more complicated to earn.

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Delivering sustained outcomes which make a difference

Our approach embodies who we are: a community of solvers coming together in unexpected ways to deliver sustained outcomes for organisations, their customers, stakeholders and communities, which make a positive and enduring impact right across the value chain.

Our formula is simple: we deliver bold ideas, solutions which are human-led and tech-powered and meaningful experiences which deliver real-life results.

Solving for sustained outcomes which create value for our clients and the world
Are you ready for the ESG revolution?

Societal need and business opportunity are coming together to transform the way companies approach strategy, drive performance, and report results. The management implications are significant - as is the potential for bold leaders to reinvent and inspire their organisations.



Reaching your full cloud potential

Few companies are harnessing the full power of the cloud to catalyze innovation and digital transformation. Business leaders can change the game by paying careful attention to seven mission-critical factors.


Solving for delivering virtual healthcare to patients anytime, anywhere

The health ministry of a Middle East government became concerned, during the first wave of the COVID-19 pandemic, that people who needed medical attention were staying away from hospitals and clinics.

You can’t buy trust — you have to earn it

Trust has never been more important. It’s the link that connects your organisation, your people, your customers, your stakeholders and the world. We know that trust isn’t something you can buy off the shelf. It’s something you earn through every interaction, every experience, every relationship and every outcome delivered.

We deliver the highest quality through integrity, unwavering objectivity and heavy investment in data, tools, technology, products and services. The result is an environment where agility, consistency and insight thrive, and where our people can provide clients with the excellence they expect time and time again.

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A world built on the foundations of trust and transparency
Learning to love transparency

The direction of travel is clear, but there is a lot of uncertainty about the precise path and the pace of change.  Here are five issues for CEOs and executive teams to consider as they contemplate a more transparent future.



Linking executive pay to ESG goals

The corporate world is responding to the rising pressure to embrace the concept of doing well by doing good—and the expectations continue to increase. These changing norms are paving the way for business leaders to be paid based on a new set of criteria.


Simplifying cybersecurity

In today’s hyperconnected world, organisations need to consider multiple areas of cyber risk throughout their ecosystem. Reducing complexity while establishing a framework for governance and shared responsibility demands deliberate action, over the long and the short term.

Group of young business people with technology. There are four people. They are looking at a digital tablet together in an office or design studio with computers on the desk.

People solving together powered by technology

The New Equation is a future that is human-led and tech-powered. For us, people and technology work hand in hand. It's about how human ingenuity combines with technology innovation and experience to deliver faster, more intelligent and better outcomes while building trust with stakeholders across the value chain.

People and technology working together to create a stronger tomorrow
It’s time to get excited about boring AI

Extracting information from documents may not be the splashiest application of automation, but artificial intelligence (AI) offers ways to perform complex, integrated tasks far more efficiently and it has massive potential to reduce errors and costs.

Bridging the digital divide

Upskilling the global workforce is a complex problem that needs business, governments, technologists and educators to work together to achieve sustained outcomes.  We’ve been on a journey to digitally upskill our own people around the world and we’re excited to share what we’ve learned.

Solving for making the world accessible to people with disabilities with AXS Lab

Hand in hand with AXS Lab, PwC US’s digital team put end-users at the heart of design to help transform their platform into a user-friendly web and accessible app that can rapidly expand, engaging new audiences worldwide.


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