XaaS: Anything as a service solutions

Create a flexible and agile future with XaaS

Successfully bringing new products and experiences to your customers through subscription and consumption means changing to new business models.

As buying trends shift, the traditional approach of “buy-and-own” has transformed into a focus on services and experiences. Businesses are now looking at ways to weave their values and capabilities together to create a magnetic pull of customer attraction aimed at subscription and usage-based experiences.

The path to Anything-as-a-Service (XaaS) can be challenging and requires careful coordination acrossing attraction elements like customer experience, marketing, channel orchestration, demand generation, subscription management and digital payments. PwC's XaaS proposition can guide and accelerate your transformation from strategy and vision to attraction and loyalty.

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Accelerate your XaaS transformation from strategy and vision to attraction and loyalty.

How can you digitally engage customers using XaaS?

Digital business models are driving change in all industries. Learn more about how we can help you drive innovation in your industry.

Technology, media, and telecommunications (TMT) customers are demanding more from TMT providers than ever before to meet growth needs. Customers expect transparent and customizable solutions with lower costs to improve delivery and service-driven experiences while amplifying growth in an evolving market. PwC has a proven track record in successful XaaS implementation through our hybrid agile approach.

With the explosion of Private Equity involvement in XaaS companies, return on investments (ROI) for As-a-service Portfolio Companies are increasingly hinged on efficiency enhancement opportunities and stabilization of recurring revenue streams. PWC has a strong business transformation foundation for enhancing ROI by identifying growth and efficiency opportunities while mitigating potential risks.

While XaaS models are not a new concept (e.g. rideshares) for this sector, new use cases are emerging as the future of transportation is reimagined. Automotive companies are shifting their functional roles as adoption of the paradigm of Software Defined Vehicles grows. At the same time, the industry is exploring more opportunities to harness the power of cloud computing to enable new business models that are scalable, profitable, implemented quickly, enable interoperability and leverage software innovation. PwC supports clients to establish agile business models in response to the ever-changing business environment and to expand into new markets.

Customer expectations of healthcare delivery are changing, accelerated by the post-pandemic environment and customer exigencies. The COVID-19 pandemic has increased healthcare demand and pushed healthcare providers to adopt integrated virtual health applications. With multiple channels for customer engagements, there is increasing focus on value driven care platforms with data insights that are able to support a unified patient record and patient experience. PwC’s wide professional experience in XaaS enablement have helped businesses to successfully plan and transform their business model.

The evolving industry paradigm shift towards a circular economy is driven by changing customer expectations. An increasing number of customers expect to be served through digital/on-cloud premises with an emphasis on a consumption-based model and flexible policies and payment terms. PwC’s deep industry experience and successful track records in delivering proprietary, pre-configured assets has supported numerous rapid transformation and XaaS business evolution.

Leveraging XaaS to enhance customer experience

Centered around the digital customer experience, PwC’s “Business Model in a Box,” can bring a set of leading practices for business across industries, customer journeys and use cases, along with proprietary, pre-configured assets to help businesses build scalable, flexible and sustainable processes to seamlessly deliver consistent customer experience across the entire Lead-to-Cash (L2C) cycle.

How we’ve helped increase digital engagement for our clients

Success in scaling up digital business models requires orchestrated changes across customer engagement and operations, as well as reaching designed financial milestones. Learn how PwC used robotic process automation (RPA) to expedite the ASC 606 revenue recognition compliance timeline and assist with validations.

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Simple, swift and supported by experiences and benchmarks across a range of companies

We guide you on the critical path, focusing on the essentials that will get you to success. The XaaS “Fast 15” framework helps you achieve a minimum viable product that enables you and your customers to get up and running quickly. It focuses on what comes next, helping you continually evolve your digital business model to keep up with tomorrow’s demands.

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Watch the replay of PwC's Customer Connections webcast

Attract to amaze: Evolving customer experience in an AI-driven world

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Romit Dey

Business Models Reinvention and XaaS Transformation Leader, PwC US


George Korizis

Customer Transformation Leader, PwC US


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