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Orchestrating the agentic front office
This year at Adobe Summit, PwC is showing up with a clear ambition: to move the conversation beyond integration—and toward what it truly means to orchestrate growth in an AI-powered front office.
Because in a world shaped by intelligent agents and real-time data, growth will belong to those who are building trust through intelligent, human-centered experiences.
Adobe Summit isn’t just a moment for product announcements. It’s where industry leading organizations decide how they’ll compete as customer journeys become increasingly invisible—and increasingly AI-mediated.
Step into the intelligent front office
Explore how PwC is bringing the intelligent front office to life at Adobe Summit—through immersive experiences, executive conversations, and real-world client stories that move beyond theory into action.
We’ll continue to update this page as additional sessions, roundtables, and PwC-hosted moments are confirmed.
If you’re interested in joining us for any of these experiences, please complete the form below or connect with your PwC contact to start the conversation.
- TPC golf outing
- F1 flagship booth
- PwC Lounge
- Client reception at Electra Cocktail Club
- SHRM’s journey to connected, mission-driven experiences
- From legacy to lift-off: How Esri scaled B2B marketing
- The future off fan engagement: NFL, PGA Tour and PwC on Trusted AI and Data
- Adobe Pharma Life Sciences Summit powered by PwC
- CMO roundtable session
TPC golf outing
Sunday, April 19 | 11:30 am – 5:15 pm
Before Adobe Summit begins, a select group of our clients will join us for a round of golf at TPC Las Vegas, a renowned championship golf course that lets you play like a pro. Referred to as "desert elegance," this will be the perfect opportunity to unwind before diving into the conference hustle.
F1 flagship booth
Monday, April 20 - Wednesday, April 22
Engineered for speed. Designed for growth.
Step onto the show floor and experience how AI, data, and human-centered design power the agentic front office—brought to life through our full-scale F1 car installation.
More than a photo moment, this flagship experience demonstrates what high-performance orchestration looks like in practice. Explore live demos that connect unified data, real-time intelligence, and activation at scale—showing how organizations can move from fragmented journeys to precision-driven growth.
Stop by for a closer look, a conversation with our team, or a photo with the car. Because in today’s market, performance isn’t only about going faster—it’s about moving smarter.
PwC Lounge
Monday, April 20 - Wednesday, April 22
Whether it’s your first Adobe Summit or you’re a seasoned attendee, the PwC Lounge is designed as more than a place to recharge—it’s a space to pause, reflect, and engage in meaningful conversation amid the energy of Summit.
PwC will transform Stella Studio at the Palazzo into our executive engagement hub—a setting for deeper dialogue, peer exchange, and fresh perspective. Join us to connect with fellow leaders, explore new ideas, and experience curated sessions throughout the week. From focused lunch discussions to evening networking moments, the PwC Lounge is where conversations move beyond the stage and into action.
Client reception at Electra Cocktail Club
Monday, April 20 | 9:30 pm – 12:00 am
Join us Monday evening as PwC takes over Electra Cocktail Club at The Palazzo for a curated nightcap reception.
After a full day of Summit sessions and conversations, this gathering offers a more relaxed setting to continue the dialogue with peers, clients, and PwC executives. Designed for meaningful connection—not just networking—the evening brings together thoughtful discussion, fresh perspective, and the kind of conversations that often shape what happens next.
If you’re interested in attending, please complete the form at the bottom of the page to express your interest.
SHRM’s journey to connected, mission-driven experiences
Monday, April 20 | 10:00 AM - 11:00 AM
Join SHRM, PwC, and Adobe to see how a phased, mission-first transformation unified content, commerce, and data on Adobe Experience Cloud to help deliver seamless, connected experiences for members and employees. You’ll leave with practical steps from MVP to enterprise scale, proof of performance gains (faster checkout, better site speed, higher engagement), and a preview of AI-ready, omnichannel personalization.
From legacy to lift-off: How Esri scaled B2B marketing
Monday, April 20 | 4:30 PM - 5:30 PM
Discover how PwC, Esri, and Adobe modernized a global B2B stack—migrating from Marketing Cloud Engagement to Marketo and unifying data with AEP (RT‑CDP) to fuel scalable activation. Leave with a concise blueprint, the right impact metrics, and a phased path to journey orchestration and AI‑powered personalization.
The future off fan engagement: NFL, PGA Tour and PwC on Trusted AI and Data
Tuesday, April 21 | 11:30 AM - 12:30 PM
Don’t miss this PwC‑moderated panel where industry leaders from leagues, teams, and media reveal how Adobe Experience Platform, real‑time data, and AI power trusted, personalized fan experiences at scale—from stadiums to streaming. Leave with actionable playbooks to grow loyalty and revenue, align cross‑functional teams around a platform‑driven strategy, and operationalize privacy, consent, and Responsible AI for what’s next.
Adobe Pharma Life Sciences Summit powered by PwC
Wednesday, April 22 | 8:00 am – 10:30 am
An exclusive life sciences executive session on enabling agentic AI in the content supply chain, featuring pharma & medtech demos, real client stories, end-to-end workflow insights, peer discussions, and practical takeaways for integrating AI agents into your organization.
CMO roundtable session
Wednesday, April 22 | 9:00 am – 1:00 pm
Join the Global CMO Growth Council, PwC, Adobe, and ANA for a closed-door working session exploring groundbreaking AI use cases from joint research, as top CMOs and enterprise leaders candidly discuss how to drive measurable growth, overcome adoption challenges, and redesign teams for sustained value in the AI era.
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