No Match Found
Adobe Summit is where marketing leaders and creators come together to discover opportunities for growth and development; preparing them for the future of experience-led growth for business. As a diamond sponsor, we will demonstrate how PwC and Adobe can help your business deliver memorable experiences, improve marketing operations and increase ROI for value realization. We believe trust is at the heart of customer experiences and we help companies deliver trust with our Business, eXperience, and Technology (BXT) approach to digital and marketing transformations. Join us in Las Vegas for an opportunity to connect with us to learn ways to build trust and explore how marketers can partner with the C-Suite and the Board to reinvent business models.
Tuesday, March 26, 2024 | 7:00 PM – 10:00 PM
On Tuesday evening, join us at TopGolf Las Vegas as we take over the fourth level for an experience as rare as a hole-in-one. Take a break from the madness to enjoy one of the best views in the city from the Rooftop Bar, grab a bite, enjoy the hitting bays with your team, and release your inner child in the TCL gaming lounge.
Interested in joining? Complete the form at the bottom of the page.
Tuesday, March 26, 2024 | 11:30 AM – 1:00 PM | PwC’s Experience Center at Stella Studio
Unlocking the potential of omnichannel engagement in a regulated industry such as the pharmaceutical industry requires a new approach to content generation, approval, and deployment. Join us for an enlightening lunch and learn session, where we will delve into how the game-changing power of GenAI and automation when combined with cutting-edge Adobe solutions can reshape the current industry paradigm.
In this session, you will witness firsthand how the transformative capabilities of technology can revolutionize content creation and accelerate time to market. Innovative tools and collaborative workflows can help drive unprecedented efficiencies, empowering your team to better meet your stakeholders’ needs, elevate brands, and increase performance across geographies.
Don't miss this exclusive opportunity to explore the future of content generation in the pharmaceutical industry.
Tuesday, March 26, 2024 | 11:30 AM – 1:00 PM | PwC's Hospitality Suite
In today's competitive landscape, customer data has become the lifeblood for successful B2B marketing strategies. Join us for an insightful lunch and learn session during Adobe Summit, tailored specifically for Tech, Media, and Telecomm companies. This session will provide valuable industry perspective on how to navigate the intersection of your marketing-focused customer data, with CRM, product, finance and MDM datasets, which taken together may frequently overwhelm the best-intentioned marketing data strategies. You’ll leave with:
A thorough industry perspective on how to leverage customer data for successful B2B marketing initiatives
How to overcome common challenges when dealing with the intersection of B2B customer datasets
Reference Architecture for B2B customer data
Access to an assessment tool and a playbook with where to begin
Tuesday, March 26, 2024 | 3:30 – 5:30 PM | PwC’s Experience Center at Stella Studio
What do bytes, bites and bevvies all have in common? To be special, they need to have the right ingredients – and a little something extra to keep you coming back for more. Join us for a happy hour experience with expertly crafted snacks and cocktails sure to stimulate your taste buds and mind as we feature our solutions built on Adobe technology.
Ignite your curiosity and prepare to become outcomes obsessed with PwC and Adobe as we showcase a series of captivating demos. You’ll have the chance to learn more about:
AI Recommender and ROI Generator: Learn about how to identify, size, and prioritize the impact of AI investments within your marketing organization.
Customer Link: A PwC Product that leverages 50,000 insights to help accelerate Adobe RT-CDP's segment and audience creation.
Experience Value Analyzer: A pioneering tool that organizes and visualizes disparate data into clear and actionable summaries, offering a transparent view of your digital experience performance. Integrated directly with Adobe to provide the missing link for seeing the true ROI of your 'personalization at scale' strategy.
Industry Cloud for Banking: Leverage customer data and GenAI to deliver in-the-moment, hyper-personalized experiences and actionable insights.
Maestro: Maestro is a GenAI enabled application that helps increase brand team efficiency by enhancing the MLR process through AI-generated content and automated compliance checks.
Process Intelligence: Gain insights into your process bottlenecks and remove frictions to enhance efficiency, effectiveness and productivity of your critical workflows.
Commerce-in-a-Box Solution: Explore a pre-built design library and pre-configured Adobe Commerce solution with ready to use code that can be personalized to rapidly bring your B2B commerce vision to life.
Register now for an afternoon that is sure to strike the right balance of fun and learning.
Wednesday, March 27, 2024 | 11:30 AM – 1:00 PM | PwC’s Experience Center at Stella Studio
Discover the future of marketing and experience in the financial services sector at Adobe Summit. This session will present an approach on how to balance the need for innovation and outcomes obsession in order to achieve the goal of meeting escalating customer expectations. We'll also highlight key levers for improvement and actionable steps to help increase marketing effectiveness and optimize your MarTech stack.
Wednesday, March 27, 2024 | 11:30 AM – 1:00 PM | PwC's Hospitality Suite
For consumer markets companies, measurement of incrementality from personalization programs can no longer be hypothesis-driven & directional at best. As tailored experiences shift from a nice to have to a consumer expectation, companies need to measure and analyze the financial impact of their programs from the ground up. You need a tool that can help measure and analyze the financial impact of personalization test and learn agendas from the ground up. We will demonstrate how you can use our measurement and forecasting tool to help aggregate individual experience incrementality (think A/B tests) into an executive summary of digital experience optimization performance for your business.
Speaker: Mark Baker
Join us during Adobe Summit for a 30-minute immersive and personalized 1:1 workshop designed to help unlock the full potential of your marketing team.
In this interactive workshop, our strategists will guide you through a journey of discovery, identifying the most impactful and feasible applications for AI and GenAI. We'll determine untapped opportunities from automating insight generation to building robust marketing briefs, executing campaigns, analyzing results, and optimizing reporting.
You'll leave with tailored, sizable opportunities for where to invest in AI. Let us know if you're interested, and we will reach out to schedule your workshop and unleash the power of AI to help transform your marketing team into a force to be reckoned with!
From teaming with the C-Suite to leveraging marketing to reinventing your business model and the content lifecycle, we have you covered. Dates and times will be added when available. Check out other ways to connect with us, listed further down, for industry specific roundtables.
A staggering 40% of CEOs declare that their business models are at risk of not surviving the decade. That being the case, how can marketing partner with the C-suite and the board to reinvent business models and establish new ways to generate economic value in a sustainable, differentiated fashion? Even currently successful businesses can be a house of cards built on uninventive customer attraction models, organizational stasis, and waning differentiation. To retain or regain market leadership, they must take an honest look at the trust equation that undergirds their relationship with key stakeholders, from customers to employees to suppliers to investors.
In this session:
Date: Tuesday, March 26, 2024
Time: 1:00 - 1:50 PM PST
The business impact of creativity can feel elusive, but quantifying it remains imperative for growth. Dan Durn, Adobe’s Chief Financial Officer, and Samrat Sharma, PwC’s marketing and commerce transformation leader, share their experiences on influencing marketing investment decisions. Today, marketing budgets are under greater pressure from the boardroom and CFOs who might lack alignment and are likely skeptical about the business value delivered by marketing. Learn about companies that are successful at navigating the tension between creativity and investment.
In this session:
Date: Wednesday, March 27, 2024
Time: 8:00 - 9:00 AM PST
Reduce, reuse, recycle, and you get the backbone of Eli Lilly’s global modular content management solution. To help accelerate internal and external value creation, PwC and Adobe collaborated to build a system that increased content reuse, reduced content production costs, and realized content velocity at scale. Learn how a connected technology ecosystem allowed Eli Lilly to realize marketing consistency, content reuse, speed to market, decreased AOR spend, and regulatory compliance.
Discover how using a global GenStudio solution enabled:
Date: Wednesday, March 27th
Time: 4:00 - 5:00PM PST.
Dive into the heart of creativity and laughter at Adobe Summit with PwC’s "Improv Meets GenAI," a 20-minute explosion of improvisational genius. This unique performance brings together the unexpected trio of a marketer, GenAI and an artist where we will capture the interaction on a blank canvas. Just like a marketer needs to trust their tech and creative team, improv actors have an unbreakable trust with each other.
Expect the unexpected as audience suggestions fuel a hilarious session of skits, games, and performances that blur the lines between technology, creativity, and comedy. From scenes sparked by Adobe Firefly that never were to tales spun from thin digital air, each moment is unscripted, unpredictable, and unparalleled. Through the harmonious integration of human creativity and AI capabilities, "Improv Meets GenAI" spotlights how human and AI synergy have the power to establish more trust in customer experiences. This is not just a show; it is a celebration of the spontaneous, the innovative, and all things that are hilariously human. So, leave your scripts at the door and let's create some unforgettable memories at Adobe Summit.
Date: March 26, 2024
Time: 6:00 PM-6:20 PM
Location: Community Pavilion Theatre
Whether it’s your first Adobe Summit, or you’re a conference veteran, our lounge will be a place to escape the hustle and recharge, so you can get back to experiencing Summit with refreshed knowledge, excitement and new perspectives.
PwC will transform the Stella Studio at the Palazzo into a client lounge to bring you an experience like none other. Highlights will include:
AI assessment workshops
Informal and private meeting spaces
Keynote livestream viewing
Happy hour with a twist
Keynote live streams
Sector-focused lunch and learns
Complete the form below to let us know you’re interested in connecting.