PwC at Adobe Summit

March 26-28, 2024 | The Venetian in Las Vegas, NV

Build trust in every experience. Become outcomes obsessed with PwC and Adobe.

Adobe Summit is where marketing leaders and creators come together to discover opportunities for growth and development; preparing them for the future of experience-led growth for business. As a diamond sponsor, we will demonstrate how PwC and Adobe can help your business deliver memorable experiences, improve marketing operations and increase ROI for value realization. We believe trust is at the heart of customer experiences and we help companies deliver trust with our Business, eXperience, and Technology (BXT) approach to digital and marketing transformations. Join us in Las Vegas for an opportunity to connect with us to learn ways to build trust and explore how marketers can partner with the C-Suite and the Board to reinvent business models.

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Our events

TopGolf Las Vegas Client Appreciation Event

Tuesday, March 26, 2024 | 7:00 PM – 10:00 PM

On Tuesday evening, join us at TopGolf Las Vegas as we take over the fourth level for an experience as rare as a hole-in-one. Take a break from the madness to enjoy one of the best views in the city from the Rooftop Bar, grab a bite, enjoy the hitting bays with your team, and release your inner child in the TCL gaming lounge.  

Interested in joining? Complete the form at the bottom of the page.

Lunch & Learn: Redefining the content generation and deployment paradigm in the pharmaceutical industry

Tuesday, March 26, 2024 | 11:30 AM – 1:00 PM | PwC’s Experience Center at Stella Studio

Unlocking the potential of omnichannel engagement in a regulated industry such as the pharmaceutical industry requires a new approach to content generation, approval, and deployment. Join us for an enlightening lunch and learn session, where we will delve into how the game-changing power of GenAI and automation when combined with cutting-edge Adobe solutions can reshape the current industry paradigm.

In this session, you will witness firsthand how the transformative capabilities of technology can revolutionize content creation and accelerate time to market. Innovative tools and collaborative workflows can help drive unprecedented efficiencies, empowering your team to better meet your stakeholders’ needs, elevate brands, and increase performance across geographies.

Don't miss this exclusive opportunity to explore the future of content generation in the pharmaceutical industry.

Lunch & Learn: Overcoming the challenges of legacy B2B customer data

Tuesday, March 26, 2024 | 11:30 AM – 1:00 PM | PwC's Hospitality Suite

In today's competitive landscape, customer data has become the lifeblood for successful B2B marketing strategies. Join us for an insightful lunch and learn session during Adobe Summit, tailored specifically for Tech, Media, and Telecomm companies. This session will provide valuable industry perspective on how to navigate the intersection of your marketing-focused customer data, with CRM, product, finance and MDM datasets, which taken together may frequently overwhelm the best-intentioned marketing data strategies. You’ll leave with:

  • A thorough industry perspective on how to leverage customer data for successful B2B marketing initiatives

  • How to overcome common challenges when dealing with the intersection of B2B customer datasets

  • Reference Architecture for B2B customer data

  • Access to an assessment tool and a playbook with where to begin

Bytes, Bites & Bevvies: A Happy Hour with a Twist

Tuesday, March 26, 2024 | 3:30 – 5:30 PM | PwC’s Experience Center at Stella Studio

What do bytes, bites and bevvies all have in common? To be special, they need to have the right ingredients – and a little something extra to keep you coming back for more. Join us for a happy hour experience with expertly crafted snacks and cocktails sure to stimulate your taste buds and mind as we feature our solutions built on Adobe technology.

Ignite your curiosity and prepare to become outcomes obsessed with PwC and Adobe as we showcase a series of captivating demos. You’ll have the chance to learn more about:

  • AI Recommender and ROI Generator: Learn about how to identify, size, and prioritize the impact of AI investments within your marketing organization.

  • Customer Link: A PwC Product that leverages 50,000 insights to help accelerate Adobe RT-CDP's segment and audience creation.

  • Experience Value Analyzer: A pioneering tool that organizes and visualizes disparate data into clear and actionable summaries, offering a transparent view of your digital experience performance. Integrated directly with Adobe to provide the missing link for seeing the true ROI of your 'personalization at scale' strategy.

  • Industry Cloud for Banking: Leverage customer data and GenAI to deliver in-the-moment, hyper-personalized experiences and actionable insights.

  • Maestro: Maestro is a GenAI enabled application that helps increase brand team efficiency by enhancing the MLR process through AI-generated content and automated compliance checks.

  • Process Intelligence: Gain insights into your process bottlenecks and remove frictions to enhance efficiency, effectiveness and productivity of your critical workflows.

  • Commerce-in-a-Box Solution: Explore a pre-built design library and pre-configured Adobe Commerce solution with ready to use code that can be personalized to rapidly bring your B2B commerce vision to life.

Register now for an afternoon that is sure to strike the right balance of fun and learning.

Lunch & Learn: The Reinvention of Marketing and Experience in Financial Services: Actionable Insights & Innovation

Wednesday, March 27, 2024 | 11:30 AM – 1:00 PM | PwC’s Experience Center at Stella Studio

Discover the future of marketing and experience in the financial services sector at Adobe Summit. This session will present an approach on how to balance the need for innovation and outcomes obsession in order to achieve the goal of meeting escalating customer expectations. We'll also highlight key levers for improvement and actionable steps to help increase marketing effectiveness and optimize your MarTech stack.

Lunch & Learn: Measurement at scale: Calculating the ROI of your personalization agenda

Wednesday, March 27, 2024 | 11:30 AM – 1:00 PM | PwC's Hospitality Suite

For consumer markets companies, measurement of incrementality from personalization programs can no longer be hypothesis-driven & directional at best. As tailored experiences shift from a nice to have to a consumer expectation, companies need to measure and analyze the financial impact of their programs from the ground up. You need a tool that can help measure and analyze the financial impact of personalization test and learn agendas from the ground up. We will demonstrate how you can use our measurement and forecasting tool to help aggregate individual experience incrementality (think A/B tests) into an executive summary of digital experience optimization performance for your business.

Speakers: Mark Baker, Caitlin Winkworth

AI ROI Workshops: Maximize your ROI on Marketing & Commerce AI Investments

Join us during Adobe Summit for a 30-minute immersive and personalized 1:1 workshop designed to help unlock the full potential of your marketing team.

In this interactive workshop, our strategists will guide you through a journey of discovery, identifying the most impactful and feasible applications for AI and GenAI. We'll determine untapped opportunities from automating insight generation to building robust marketing briefs, executing campaigns, analyzing results, and optimizing reporting.

You'll leave with tailored, sizable opportunities for where to invest in AI. Let us know if you're interested, and we will reach out to schedule your workshop and unleash the power of AI to help transform your marketing team into a force to be reckoned with!

Our sessions

From teaming with the C-Suite to leveraging marketing to reinventing your business model and the content lifecycle, we have you covered. Dates and times will be added when available. Check out other ways to connect with us, listed further down, for industry specific roundtables.

A staggering 40% of CEOs declare that their business models are at risk of not surviving the decade. That being the case, how can marketing partner with the C-suite and the board to reinvent business models and establish new ways to generate economic value in a sustainable, differentiated fashion? Even currently successful businesses can be a house of cards built on uninventive customer attraction models, organizational stasis, and waning differentiation. To retain or regain market leadership, they must take an honest look at the trust equation that undergirds their relationship with key stakeholders, from customers to employees to suppliers to investors.

In this session:

  • Explore how to reinvent your business model in a conversation with PwC transformation consulting leader Tom Puthiyamadam and PwC Adobe Alliance leader Phil Regnault
  • Discuss how business model reinvention, enabled by Adobe, can serve as the antidote to the risk of irrelevance 


  • Tom Puthiyamadam, PwC Transformation Consulting Leader
  • Lisa Borromeo Checchio, EVP & CMO, Wyndham Hotels & Resorts

Date: Tuesday, March 26, 2024
Time: 1:00 - 1:50 PM PST

The business impact of creativity can feel elusive, but quantifying it remains imperative for growth. Dan Durn, Adobe’s Chief Financial Officer, and Samrat Sharma, PwC’s marketing and commerce transformation leader, share their experiences on influencing marketing investment decisions. Today, marketing budgets are under greater pressure from the boardroom and CFOs who might lack alignment and are likely skeptical about the business value delivered by marketing. Learn about companies that are successful at navigating the tension between creativity and investment.

In this session:

  • Hear about leaders’ proven strategies that reinforce and quantify the value of marketing
  • How marketers can unlock funding for growth and modernization
  • Which marketing metrics resonate with the CFO and demonstrate business impact


  • Samrat Sharma, PwC Global & US Marketing and Commerce Transformation Leader, PwC
  • Daniel Durn, CFO and Executive VP, Finance, Technology Services and Operations, Adobe

Date: Wednesday, March 27, 2024
Time: 8:00 - 9:00 AM PST

Reduce, reuse, recycle, and you get the backbone of Eli Lilly’s global modular content management solution. To help accelerate internal and external value creation, PwC and Adobe collaborated to build a system that increased content reuse, reduced content production costs, and realized content velocity at scale. Learn how a connected technology ecosystem allowed Eli Lilly to realize marketing consistency, content reuse, speed to market, decreased AOR spend, and regulatory compliance.

Discover how using a global GenStudio solution enabled: 

  • Global to local modular creation and localization 
  • A more efficient user experience 


  • Challis Imes, AVP of Intelligent Content Ecosystem, Eli Lilly
  • Tyler Jorgenson, Principal, Customer Transformation, PwC US

Date: Wednesday, March 27th
Time: 4:00 - 5:00PM PST.

Dive into the heart of creativity and laughter at Adobe Summit with PwC’s "Improv Meets GenAI," a 20-minute explosion of improvisational genius. This unique performance brings together the unexpected trio of a marketer, GenAI and an artist where we will capture the interaction on a blank canvas. Just like a marketer needs to trust their tech and creative team, improv actors have an unbreakable trust with each other.

Expect the unexpected as audience suggestions fuel a hilarious session of skits, games, and performances that blur the lines between technology, creativity, and comedy. From scenes sparked by Adobe Firefly that never were to tales spun from thin digital air, each moment is unscripted, unpredictable, and unparalleled. Through the harmonious integration of human creativity and AI capabilities, "Improv Meets GenAI" spotlights how human and AI synergy have the power to establish more trust in customer experiences. This is not just a show; it is a celebration of the spontaneous, the innovative, and all things that are hilariously human. So, leave your scripts at the door and let's create some unforgettable memories at Adobe Summit.

Date: March 26, 2024
Time: 6:00 PM-6:20 PM
Location: Community Pavilion Theatre

Connect with us at PwC’s Experience Center and Lounge

Whether it’s your first Adobe Summit, or you’re a conference veteran, our lounge will be a place to escape the hustle and recharge, so you can get back to experiencing Summit with refreshed knowledge, excitement and new perspectives.

PwC will transform the Stella Studio at the Palazzo into a client lounge to bring you an experience like none other. Highlights will include:

  • AI assessment workshops

  • Informal and private meeting spaces 

  • Keynote livestream viewing

  • Hands-on demos 

  • Happy hour with a twist

  • Keynote live streams

  • Professional pictures

  • Sector-focused lunch and learns 

Complete the form below to let us know you’re interested in connecting.

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