Architect the technology, data, and AI agent foundation that powers your intelligent customer edge—connecting Salesforce, Adobe , Microsoft, and emerging AI-native platforms into a coordinated system where agents reason, decide, and execute across your commercial engine.

CX Technology Consulting

test with image

Overview

Your intelligent customer edge cannot be built by layering copilots onto legacy systems. It requires deliberate re-architecture—connecting applications, intelligence, data, and governance into one adaptive system. We design and implement a unified intelligence layer across Salesforce, Adobe, Microsoft, and AI-native platforms, enabling agents to orchestrate marketing, sales, commerce, and service workflows without friction, data fragmentation, or vendor lock-in.


Market trends

30%

of CEOs report increased revenue from AI in the last 12 months

Source https://www.pwc.com/gx/en/issues/c-suite-insights/ceo-survey.html
70%

of executives say customer expectations are evolving faster than their company can adapt

Source https://www.pwc.com/us/en/services/consulting/commercial-excellence/library/2025-customer-experience-survey.html
Only 12%

of companies are seeing both revenue and cost benefits from AI

Source https://www.pwc.com/gx/en/issues/c-suite-insights/ceo-survey.html

Capabilities

Salesforce technology consulting

Sales, service, marketing, and revenue operations that work as one — not in silos — is what separates high-performing commercial organizations from the rest. We design, implement, and enhance Salesforce across the full front office to create a connected, agentic commercial system that integrates data, workflows, and AI capabilities to help improve pipeline visibility, increase conversion, accelerate quote-to-cash, and drive continuous performance improvement. The result is an Agentic Front Office where humans and AI work together to turn every customer interaction into measurable business outcomes across the commercial lifecycle.

Learn more

Microsoft Dynamics technology consulting

Unify front- and back-office operations with Microsoft Dynamics to connect customer, revenue, and financial processes. We design and implement Microsoft Dynamics across CRM and ERP to help connect customer interactions with sales, fulfillment, and finance. By unifying data and workflows across front- and back-office systems, we help improve visibility, streamline order-to-cash, and enable faster, more accurate decision-making that drives revenue, efficiency, and margin.

Learn more

Adobe technology consulting

We help organizations reimagine the front office by implementing and integrating Adobe solutions across content, customer experience, data, and AI-driven orchestration. By connecting Adobe with CRM, commerce, and enterprise platforms, we enable a unified commercial engine that delivers connected, personalized experiences at scale—helping organizations sense customer intent, accelerate engagement, improve conversion, strengthen loyalty, and drive profitable growth.

Learn more

Enterprise platform & integration consulting

Connect CRM, commerce, and data into a unified architecture across Oracle, SAP, and other enterprise platforms. By aligning data, applications, and workflows across systems, we enable seamless orchestration, reduce fragmentation, and support scalable, vendor-flexible architectures that adapt as business and technology evolve.


Insights


Case studies


Contact us

Nithin Bendore

CX Technology Practice Leader, PwC US

Ian Kahn

Customer and Commercial Excellence Platform Leader, PwC US

Follow us

Required fields are marked with an asterisk(*)

Your personal information will be handled in accordance with our Privacy Statement. You can update your communication preferences at any time by clicking the unsubscribe link in a PwC email or by submitting a request as outlined in our Privacy Statement.

Hide