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The competition for customers has never been fiercer. In a recent survey, PwC found that 55% of consumers said they would stop buying from a company that they otherwise liked after several bad experiences. Sales organizations are putting customer attraction and satisfaction as a top priority as they navigate today’s competitive landscape.
A focus on customer attraction is key to sales success. We believe that winning in today's market requires leveraging the elements of customer attraction to win, retain, and deepen customer relationships over time. The sales experience is a big part of the attraction lifecycle. We help companies transform their sales strategy not only with advanced technology but also by focusing on the values and capabilities that help increase their customer attractiveness.
PwC's Sales Strategy and Go-to-Market (GTM) Transformation team helps organizations answer this question with our digital solutions that open up unlimited sales and marketing potential. We accelerate transformation with capabilities tailored to help deliver value at every stage in the sales cycle and unlock growth opportunities.
To compete more effectively amid market disruptions, GTM strategies should be focused around the tenants of agility, scalability, proactiveness, and speed. PwC can help your organization design a GTM strategy and model that supports revenue goals, draws high-quality deals and boosts sales productivity. Here are some ways we help our clients:
Sales organizations are seeking innovative ways to redefine their core capabilities around territory, incentive and quota management. Through advanced tools and automation we can help transform your planning and compensation processes to create efficiency while maximizing sales outcomes. Here are some ways we help our clients:
Traditional approaches struggle with efficient model production, missed opportunities and value decay. Our solutions are enabled by our Alliance network and infused with industry-leading practices, digital assets and learnings gleaned from our own experience leading clients through their analytics and AI transformations. Here are some ways we help our clients:
The right channel partner can make all the difference, but sales teams struggle to find them, much less develop and maintain powerful relationships. Our team can help you design a channel mix and partner operating model that simplifies enablement, fosters collaboration and speeds up joint value delivery. Here are some ways we help our clients:
A disconnect between analytics and the overall sales strategy can lead to missed opportunities to improve decision making. We can help you leverage analytics and data insights to improve sales planning, strategy and effectiveness. Here are some ways we help our clients:
The cost of acquiring new customers has been rising steadily, as competition heats up and audiences become less receptive to traditional forms of communication. Optimizing customer acquisition cost (CAC) is a goal for many businesses as it helps improve profitability and efficiency. Here are some ways we help our clients:
An end-to-end perspective across lead-to-cash (L2C) and quote-to-cash (Q2C) is critical for successful sales transformations and is fueled by leading practices across important areas of the value chain. Emerging technology capabilities such as AI/ML, bots and generative AI allow for new and innovative ways to bring in high degrees of personalized experiences for customers and partners while radically increasing operational efficiency. Here are some ways we help our clients:
Our transformation approach is enabled by our network of strategic alliances and infused with industry-leading practices, accelerators and learnings gleaned from our own experience leading clients through their transformation.
With Salesforce’s award-winning solutions and accelerators you can unite your sales, service, marketing, commerce, IT, and analytics around the most valuable asset of your business — your customers.