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Marketing is changing rapidly — moving from a traditional focus on channels, products, brands and communications to a focus on experience enabled by data, personalization, real-time touch points and agility. In the age of the customer, the role of Chief Marketing Officer (CMO) has transformed to focus on customer loyalty and data-driven activities that deliver connected, engaging and hyper-personalized experiences at scale. Challenged to identify and prioritize value-driving opportunities, we can help unlock the modern mindset of today's CMO.
Our alliance relationships combine powerful technology with PwC’s industry and business know-how to create industry-leading solutions—with decreased disruption and an increasing impact. Our ecosystem of innovative alliance collaborators and our strategic business relationships with marketing technology vendors include the industry leaders in the business.
As an Adobe Gold Partner, we help turn customer trust into sustainable business outcomes. PwC’s digital transformation approach, coupled with Adobe Experience Cloud enables CMOs, Chief Data and Analytics Officers, customer-driven executives and their networks to craft innovative brand activations, help deliver memorable experiences, improve marketing operations and increase ROI.
Unite your marketing, sales, commerce, service and IT teams on one platform. PwC and Salesforce can help grow and protect your highly valued asset, your customer.