Marketing transformation

Finding new ways to improve processes quicker, cut costs and refocus investments for growth can be more critical than ever. Fit for Growth solutions are proven models that can allow you to cut costs quicker and create value by reconstructing your business model and embedding digital technologies to help accelerate outcomes. Leveraging digital value acceleration, companies can rethink their value chain, operating models, structures and relationships with customers to help realize results.

Marketing Fit for Growth solutions can help organizations cut costs and create value by:

1. Modernizing the marketing function with end-to-end transformation of the marketing operating model and enabling capabilities to help drive a step change in effectiveness and efficiency through becoming data-driven, digitally-native and agile.
2. Driving growth and enhancing investment by applying strategic rigor and advanced analytics to marketing investments across the funnel of decision making from strategic resource allocation, to consumer lifetime value and tactical media placement.
3. Activating consumer experiences by enabling the activation of integrated and personalized consumer experiences underpinned by scalable MarTech, Data and Analytics platforms.

Technology underpins every aspect of marketing today. The right martech and adtech investments can enhance customer experience, help generate predictive analytics, increase output and help galvanize business growth. Demonstrating these results can be more critical than ever for a CMO, especially in a budget-scarce environment.

Our research shows that less than half of CMOs plan tech investments in 2023. As organizations try to figure out how to help increase ROI on existing martech/adtech investments, they can enter a period of inactivity that often prevents forward momentum. To be a lean and efficient marketing organization, it’s important to have the right technology.

We can help clients assess their needs and recommend the right technology so we can match them where they are. We help create an activation layer that can bring technology solutions to life with four key capabilities:

• MarTech placement: Holistically assess customer experience management capability maturity and gaps through priority use cases
• MarTech transformation: Develop the vision, operations, and roadmap for deploying a leading CX management infrastructure and program assessing industry and market dynamics to determine what can help drive value for the organization
• MarTech selection: Assess MarTech vendor landscape against capability gaps, desired use cases, and requirements so they can determine and select the appropriate vendors and technologies to deliver against business and functional requirements
• MarTech implementation: Strategic oversight, project management and implementation delivery of marketing technology, data models, and systems integrations to key data sources and technologies

Marketing leaders are often charged with building a robust customer attraction strategy — one that can help create deeper bonds with consumers and can turn loyalty into a growth engine. Companies can organize themselves to help create stronger customer attraction strategies.