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Why Giving Up Control May Be the Next Way to Get Ahead
March 20, 2025
1:00 - 2:00 PM EST
A quiet but powerful transformation will likely reshape how brands connect with their customers. The “experience supply chain” is the new competitive advantage, where success lies not in owning every customer interaction, but in orchestrating the right roles and relationships that can also help create unforgettable experiences.
Watch the replay, recorded live from Adobe Summit, to learn about:
- How shifts in customer behavior, technology and digital ecosystems are reshaping business strategies across industries
- How to optimize costs by reallocating resources—shifting from outdated engagement models to more scalable strategies that improve ROI
- Why companies must rethink control and influence in a world where customers shape their own journeys
- How to identify new engagement and distribution channels to expand your reach
- Actionable steps to start shifting your customer approach today without massive overhauls
Don’t miss this chance to learn how leaders from Adobe, Verizon and the National Association of Advertisers are leveraging the sleeping giant of experience orchestration and how you can redefine your strategy for success.
Presenters:
George Korizis, Customer Transformation Practice Leader, PwC
Anil Chakravarthy, President, Digital Experience Business, Adobe
Nick Primola, Executive Vice President of ANA and Head of Global CMO Growth Council
Tyler Mansfield, Principal, Customer Transformation, PwC US
Chris Colangelo, AVP Business Tech & AI, Verizon
Who should attend: CMO, CTO, CXO, CDO, CPO, CIO, Chief Commercial Officer, Chief Customer Officer, Chief Growth Officer, Chief Strategy Officer, VP of Digital, marketing positions director level and above.
CPE Credit: This does not qualify for CPE
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