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What’s important to the tax leader in 2026
Executive insights
Five factors shaping the future of tax
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Today’s tax mission: Navigate, align, and elevate
With the One Big Beautiful Bill Act (OBBBA) now law—and global markets, regulations, and private capital in constant flux—your tax strategy is under pressure to do more. Now’s the time to sharpen your operational readiness and align tax with business strategy to navigate shifting trade, policy, and capital dynamics. By honing your talent and technology strategy with AI integration and advanced data governance, you can elevate tax’s influence across the C-suite and stay a step ahead.
In the spotlight
Rethink your tax function for the AI era
As AI shifts how work gets done, tax leaders will need to make critical choices that will redefine their function. From reconfiguring talent models to choosing between building or accessing AI capabilities, see how strategic moves today can drive long-term value.
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Every organization now faces a strategic decision: how to design around the AI capability and skillsets that will anchor tomorrow’s tax function.
Where to focus in 2026
Tax policy
Turn policy shifts into a planning advantage
First came OBBBA, now comes implementation. Data-driven scenario modeling can help you assess how tax reform, such as restored bonus depreciation and R&D expensing—as well as changes to foreign-derived deduction eligible income and net CFC tested income interact with each other and ultimately impact your business. At the same time, scrutiny is rising. There’s an increase in global tax controversy as tax authorities expand their use of automation, AI, and advanced analytics. In fact, 71% of businesses in PwC’s Global Tax Controversy and Dispute Resolution Survey report a surge in inquiries.
It’s not just about reacting but getting proactive. Step into policy conversations—domestic and global. Evaluate your trade exposure across imports and exports. And connect procurement, supply chain, and tax using specialized tools—including US customs data—to find hidden risks and “no-regret” moves.
Top insights
Tariffs
Tariffs are today’s catalyst for building resilience
Learn how scenario planning and cross-functional data integration help business leaders build resilience amid policy and supply chain disruption.
Tax and trade
Watch Policy on Demand for real-time insights, briefings, and analysis on legislation and regulation issues ranging from global trade to local tax.
Legislative policy and tax reform
Translating the tax bill for business: How should executives prepare?
Learn how the tax function can turn new legislation into a driver of business strategy.
Tax policy
PwC’s 2025 Global Tax Controversy and Dispute Resolution Survey
Explore what increasing frequency and intensity of tax inquiries and disputes means for taxpayers.
[46%] of tax executives rank addressing cross-border tax issues a top-3 barrier to their strategy
Source: PwC Pulse Survey, May 2025
Operations and supply chain
Modernization is a mandate
You’re being challenged to rethink operating models and supply chain strategies to remain competitive, compliant, and resilient. Businesses are adapting to OBBBA and managing costs, making sourcing decisions, and addressing risk. Meanwhile, rising tariff volatility and shifting trade policies are reshaping supply chains and making transfer pricing a strategic lever.
An agile tax operating model drives business value and prepares you for tomorrow’s challenges. Readiness, however, demands more than just tech. It’s about the quality of your data, the strength of your systems, and the scalability of your talent—especially as reporting requirements grow more complex.
Your charge? Respond quickly to changing source models and evolving customs rules to align transfer pricing strategies across tax and trade. Collaborate with the CIO to align tax with broader transformation efforts.
Top insights
ERP
Hardwiring trust and reducing risk through ERP transformation
See how PwC helped a global tax technology leader transform its ERP systems to boost speed, trust, and value while reducing risk.
Operations
Realign tax operations with business goals—a strategic boost
Understand why the right tax operating model can help you create value beyond compliance.
Tariffs
Tariffs are today’s catalyst for building resilience to future uncertainty and disruption
Tariffs reveal deeper vulnerabilities. Learn how leaders can build resilience, connect data, and adapt strategies for the future.
Transfer pricing
How a modernized approach to intercompany transactions can help businesses today
Explore how modernizing intercompany transactions can help you succeed through catalyst events.
[30%] of tax executives cite challenges in applying AI effectively as a top-3 barrier to executing strategy
Source: PwC Pulse Survey, May 2025
Capital markets
Private capital faces new headwinds and horizons
Today’s private capital firms face a slower fundraising environment, intensified by rising demands for liquidity and persistent uncertainty across global markets. To stay competitive, you’ll need to rethink how your private capital firm operates, sources capital, and structures investments.
If you’re holding assets longer, you may be leaning into secondaries, continuation funds, net asset value-based lending, and preferred equity. Collaborations with insurance companies and retail capital can offer more permanent sources of capital. At the same time, succession planning and continued asset class expansion are accelerating general partner stake sales. And, as the big are getting bigger, strategic acquisitions and partnerships are becoming the norm.
Top insights
Capital markets
The rewiring of credit in capital markets
As regulations narrow banks’ lending roles, private credit is emerging as the space for customized debt solutions.
Asset and wealth management
Private credit: Key tax considerations for insurers and asset managers
Private credit is rising on insurers’ agendas. Make sure tax strategy keeps pace with financial and regulatory moves.
Investments
GP Stakes: When the selling feels personal and so do the taxes
Understand the complexities of selling a GP stake.
Private equity
Private equity is entering the owner’s box: Tax considerations from both ends of the field
Understand the tax and structuring issues facing minority owners of a sports franchise.
“It’s important to understand what you’re actually buying when you acquire a GP stake—from the steady income streams and tax implications to how the capital is used and where the real upside lies.”
Technology integration
Use technology and data to elevate how your team works
Complex rules, shifting policies, and rising business expectations don’t have to overwhelm your tax function. When your team pairs tax expertise with intelligent automation and trusted data, you don’t just keep up—you lead. AI can help your team automate routine work, generate documentation, assess findings, and model scenarios in real time, making it easier for you to uncover insights.
AI agents go further. They continuously scan global policy changes, assess tariff impacts, uncover credits and incentives, and embed tax into enterprise-wide strategy. Pairing your professionals with AI, backed by strong data governance, equips you to stay agile to ultimately deliver better business outcomes.
Top insights
Technology
Three trends, one solution: Tax leaders who embrace tech
Explore how you can use data, scalable automation, and the fusion of tech and talent to navigate rising complexity.
Tariffs
Don't let tariffs derail your tech strategy
If you're managing tech spend, it's time to get ahead of the tariff ripple effects.
Artificial intelligence
What AI means for your workforce strategy
Prepare your workforce for collaboration with AI agents. Here are 5 takeaways from the 2025 AI Jobs Barometer.
Artificial intelligence
Orchestrate, integrate, and govern AI agents across applications and platforms.
[34%] of tax leaders say lack of a cohesive data strategy is a top-3 barrier to tax strategy
Source: PwC Pulse Survey, May 2025
Strategy and growth
Turn disruption into value
As change accelerates, the C-suite wants timely insights to guide investment decisions, explore new markets, and identify cash sources. By embedding tax into strategic planning and collaborating across the business—with tech-powered talent at your core—you can help unlock capital, manage risk, and boost resilience.
Use scenario modeling to get ahead of quick shifts in domestic and global policies. Align energy credits and incentives with business goals to offset rising costs and improve post-tax cash flow. Automation and AI can help increase accuracy and speed, and centralized data can support faster, more informed decisions. On the regulatory front, stay ahead of change by assessing the impact of fast-moving proposals and tariff shifts, building audit-ready documentation and embedding tax into supply chain, M&A, private capital, and trade decisions.
Top insights
Technology and tools
PwC’s agent OS empowers leaders to align AI agents with strategy, integrating them enterprise-wide to drive transformation and growth.
Sustainability
How your company could increase the ROI of its sustainability strategy
Use technology to take advantage of billions of dollars in ESG tax incentives and credits.
Tax policy
Effective execution of strategy requires a tax lens
Drive home the importance of considering tax in every aspect of business strategy.
Sustainability
Navigating the energy credit landscape after H.R. 1
Tighter credit windows and foreign ownership limits are changing energy incentives. Find out what you can do now.
[74%] of tax leaders feel mostly or very confident managing the strategic part of their role
Source: PwC’s Pulse Survey, May 2025
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