GoDaddy drives sales conversion with Salesforce CRM

What sparked the need for change?

“Our commerce business experienced rapid growth, which created an opportunity to rethink the size and scale, as well as the capabilities, of our sales tools and CRM. We wanted to meet the demands of more complex business scenarios, make opportunity assignments and provide lifecycle management. Professional services and commerce teams operated out of two separate CRM instances, which made cross-team collaboration and system maintenance a challenge. And there was a need for more robust reports and analytics to help support strategic business decisions. We decided to redesign our CRM, keeping flexibility, automation, reporting capabilities and the user interface in mind.”

What solution did the teams unlock by working together?

“Business process reengineering and effective solution design are the key components that helped make our CRM transformation a success. PwC used the power of Salesforce to create a highly automated and connected user experience. Integrations with collaborative tools helped provide faster communications. Salesforce’s detailed, real-time reporting also gave our sales guides and supervisors access to timely information and meaningful results. These capabilities aid performance, which directly impacts conversion rates and the customer experience.”

Where did tech innovation meet human ingenuity?

“From the beginning, PwC kept its focus on our shared end goal: creating a great experience for our professional services and commerce employees. The firm understood our business, improved the experience with human-centric design and confirmed that there was no loss of productivity during the transition. PwC also spent dozens of hours working with our new team of Salesforce administrators to upskill them on the platform. The team’s support helped build a strong Salesforce foundation that we can evolve and maintain for years to come.”

What was the real-world impact of approaching things differently?

“Salesforce’s Sales Cloud introduced many new capabilities, including automation and a secure customer-facing site, that help our guides and supervisors process opportunity assignments and conversions faster. New integration functionality, like short message service (SMS), will help us keep warm interactions with customers throughout the sales cycle. PwC also helped identify areas of improvement in our IT infrastructure, setting the tone for long-term success beyond this implementation. Together, we consolidated a variety of data channels (webforms hosted by GoDaddy and third-party sites) into a single lead management service integrated with Salesforce. This reduced maintenance and gave GoDaddy a scalable system for ingesting data.”