PwC at CES 2023

Las Vegas | January 5-8, 2023

The Consumer Electronics Show is one of the most influential and anticipated global tech events of the year.

Las Vegas played host yet again to the world's biggest brands as they did business, met new partners, and explored the innovation and tech that is shaping industries.

PwC was proud to be a sponsor at CES 2023. In addition to showing our tech products and services, we shared insights about the metaverse and demonstrated how your organization can use data and connected technology to build trust and deliver sustained outcomes.

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Connected Solutions

Participants joined the Connected Solutions team at the Wynn daily, January 5-7, to explore how PwC is delivering industry leading IoT solutions that improve lives, workplaces, and organizational efficiencies built around security, privacy and trust. Live demonstrations were provided on:

  • Indoor Geolocation Platform
  • Remote Data Collection
  • SignalGraph

PwC and Microsoft Experience

Attendees experienced firsthand how data, IoT, cloud and mixed reality bridge the physical and digital worlds — transforming industries from entertainment to manufacturing and more with Microsoft's HoloLens. Then they witnessed how connected experiences convert viewers into loyal customers through streaming, advertising, second screen experiences and other digital channels.

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Variety Metaverse Panel

Our Global Metaverse Leader, Roberto Hernandez, moderated the thought-provoking panel discussion, In the Zeitgeist: Metaverse Strategies for the Media and Entertainment Industry, on January 6 from 2:50pm - 3:30pm. The session was presented at Variety's Entertainment Summit, which took place at the ARIA Convention Center (Joshua 9 Ballroom) during CES 2023.

Session overview:

How might the expanding metaverse – encompassing gamification, NFTs and other pieces to the burgeoning virtual landscape – become a key driver for entertainment industry growth? As legacy entertainment companies and tech start-ups alike sharpen metaverse strategies, what are the opportunities for the larger creative community? Leading game, film, TV, music executives and their partners converged to talk about what comes next for metaverse technologies and concepts as they mature from shiny new objects to enduring creative tech.

Panelists included:


  • Roberto Hernandez, Global Metaverse Leader, PwC


  • Joanna Popper, Chief Metaverse Officer, CAA
  • Greg Reed, VP Technology Partnerships, Universal Pictures
  • Jenefer Brown, EVP and Head of Global Products & Experiences, Lionsgate
  • Christopher De Felippo, Chief Storyteller, Microsoft
  • John Couch, Chief Experience Officer, Blockchain Creative Labs, Fox Entertainment

Visitors of our suite at the Wynn (Encore Fairway Villas entrance) were able to check out live demos on how web3, the Metaverse and AR/VR technologies are being leveraged by multiple industries. Demos to be included from Microsoft, Magic Leap and more.

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Fireside chat: Innovations powering connected experience

We are surrounded by sensors, trackers and cameras that bridge the physical and digital worlds to create remarkable experiences. Where we live, work, learn and play are becoming cognitive, magical and most importantly sustainable. Our fireside chat, which was held on Thursday, January 5th from 4:30-6pm, included industry leaders who discussed the tech innovations and advancements and the business impacts to revenue, operational efficiencies and experience. Underpinning it all: trust.

Panelists included:


  • Patrick Parrodi, Connected Solutions Managing Director, PwC


  • Christopher De Felippo, Chief Storyteller, Microsoft
  • Peggy Johnson, CEO, Magic Leap
  • Scott Likens, Innovation Hub Leader, PwC
  • Tom Geraghty, Vice President Digital Innovation, Universal Parks & Resorts

PwC and ZF at Microsoft Booth

Visitors of the Microsoft booth on the CES Automotive floor heard how PwC and ZF, global technology automotive supplier, transformed their 190+ manufacturing facilities. With ZF's Digital Manufacturing Program—built on Azure cloud with PwC’s Factory Intelligence solution—they can now ingest and analyze data from plants in different countries through advanced analytics, visualizations and automated workflows.

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If you weren't able to connect with PwC in our hospitality suite at the Wynn Hotel during CES 2023, share a few details via the form below to get the conversation started.

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