Product development services

Product companies strive to meet changing consumer preferences, market dynamics and price points in ever quickening product life cycles, while also transitioning from traditional hardware products to smart connected products. 

PwC’s team of product development consulting professionals helps companies capitalize on opportunities and mitigate the challenges that can lie ahead. We leverage strategies, operational approaches and technologies to help innovate, develop and launch products in a manner that can improve operational efficiency, quality and cost performance while enabling future growth opportunities.

What are PwC’s product development services?

Strategy & operations

Our team will help perform the analysis, design, development and execution of strategic and operational imperatives that set the blueprint for Product Development, while also helping drive significant cost and performance improvements. Key capabilities include: 

  • Product development strategy: Align your product development strategy to enable and support the overall company strategy. 
  • Operating model: Develop an operating structure that enables your strategy and determine the correct ways of working and performance measurement within that structure.
  • Talent strategy: Attract, train, motivate and retain talent in this highly competitive environment. 
  • Pre/post M&A analysis: Define acquisition targets, provide the engineering function diligence of those targets as well as plan and execute the integration of and acquisition into your operations. 
  • NPI & tech transfer management: Drive effective planning and execution of product launches into operations or a contract manufacturer's operations. 
  • Innovation: Defining and developing industry-leading innovation engines within your organization.
  • Complexity analysis: Develop strategy, analysis and execution of both portfolio and product complexity reduction programs.
  • Portfolio strategy: Drive optimal product and service portfolio strategies that balance your organization’s goals around market share and margin.

Digital engineering

We’ll help you achieve more flexible, efficient, and repeatable innovation and product development through digitization. Key capabilities include:

  • Product lifecycle management (PLM), product & portfolio management (PPM) and application lIfecycle management (ALM): Define the engineering operations strategy and required digital investments that can help drive performance. As the digital needs are defined, we’ll guide you through digital selection, design and deployment to help realize value in your engineering operations.
  • Digital workforce: Attract, recruit, train, develop and retain a workforce that is ready and able to operate in your digital manufacturing environment.

Connected products

PwC professionals will help support transforming innovation, development and business operations to enable connected/smart products and services. 

  • Product & platform strategy: Develop the connected product and overall IoT platform strategy.
  • Hardware/software development & integration: Assess and improve hardware and software development capabilities within your organization. 
  • IoT platform development & management: Make your connected product IoT platform strategy come to life by leveraging organic and partner technologies and resources.
  • Commercial management: Develop an appropriate and profitable commercial strategy and operational management for your connected product, platform and/or services.

Contact us

Russ Rasmus

Manufacturing Practice Lead, PwC US

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