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PwC at CES 2026
Make innovation real for your industry
Central Hall, Las Vegas Convention Center January 6-8, 2026
CES has grown far beyond its consumer tech roots—it’s now one of the most dynamic, cross-industry events of the year. From AI and digital health to industrial transformation, it’s where the big ideas and bold strategies are converging.
This year we’re proud to announce our PwC Lounge, located in the Central Hall at the Las Vegas Convention Center from January 6-8, a central hub for hands-on interactive tech showcases, VIP panel discussions, and plenty of space for us to recharge from the show floor, grab a bite to eat, and even be served by a robot.
As the Official Consulting Partner of Formula 1, we’re also excited to celebrate with you at the F1 Arcade on Wednesday, January 7, where we’re hosting an invitation-only celebration with the 2009 Formula 1 World Champion, Jenson Button.
Join PwC at CES 2026
About CES
CES brings together innovators, manufacturers, and industry leaders to unveil and explore the latest advancements in artificial intelligence, digital transformation, sustainability, mobility, and beyond. Each year, the event attracts thousands of exhibitors and tens of thousands of attendees who gather to shape the future of technology and business.
Learn more on https://www.ces.tech/
PwC’s agenda
Throughout the week, you’ll experience PwC’s vision of innovation in action: from hands-on technology showcases and discussions at the PwC Lounge, to exclusive networking with industry peers at our F1 Arcade reception. Here’s a look at what’s ahead.
Doors open for PwC Experience Lounge
PwC Lounge, LVCC Central Hall Room 102-103
8:30 am – 7:00 pm PT
Start your CES journey with PwC’s immersive environment where business innovation comes to life. Step inside the Lounge to connect, explore, and experience how innovation is driving meaningful outcomes. Discover PwC’s latest hands-on interactive tech showcases— from AI-driven insights to connected experiences that transform industries. Engage with our experts and see innovation in action.
The GLP-1 Effect: Women Shaping the Future of Health
Women’s Health Summit
Track Venetian Marcello 4404
10:50 am – 11:30 am PT
GLP-1s are transforming women’s health and consumer behavior. Learn how pharma, wellness, and consumer brands can meet evolving expectations with women at the center. Learn more
Moderator:
Ali Furman - PwC Consumer Markets Industry Leader.
Speakers:
Jen Mazur - SVP and General Manager LillyDirect,
Kim Fisher - Director of Programs, Innovation Institute for Food and Health, University of California, Davis.
More to be confirmed.
The new industrial era: US reinvention through tech and resilience
Research Summit
LVCC West Hall, Room W232
10:00 am – 10:40 am PT
The next industrial revolution is here. U.S. industrials are reinventing through AI, energy resilience, and sovereignty to lead a new era. Learn more
Moderator:
Ryan Hawk -Industrial Product Leader, PwC,
Speakers:
Dr. Mark Maybury - Vice President, Commercialization, Lockheed Martin,
Anant Thaker - Chief Strategy Officer and SVP, Product, Aptiv.
Panel session: Era of physical AI
PwC Lounge, LVCC Central Hall Room 102-103
1:00 pm – 2:00 pm PT
As robotics evolve beyond factories into our homes, workplaces, and cities, the Era of Physical AI is reshaping how we interact with machines in the real world. This panel explores how startups and large corporations are driving innovation and ecosystem growth—turning intelligent, embodied systems into everyday realities.
Moderator:
Sebastian de Meel - Partner, PwC
Speakers:
Ali Kashani - Co-Founder and CEO, Serve Robotics,
Ken Matsui - CEO, Ugo, Inc.
Isao Hara - Director of Business Development, NTT West,
Shinichiro Sanji - Partner, PwC.
Networking cocktail reception
PwC Lounge, LVCC Central Hall Room 102-103
4:30 pm – 7:00 pm PT
Connect with peers, PwC specialists, and industry innovators in an exclusive networking session designed to spark ideas and collaboration at the PwC Experience Lounge.
Doors open for PwC Experience Lounge
PwC Lounge, LVCC Central Hall Room 102-103
8:30 am – 6:00 pm PT
Start your CES journey with PwC’s immersive environment where business innovation comes to life. Step inside the Lounge to connect, explore, and experience how innovation is driving meaningful outcomes. Discover PwC’s latest hands-on interactive tech showcases— from AI-driven insights to connected experiences that transform industries. Engage with our experts and see innovation in action.
Full stream ahead: The new standard in viewing*
LVCC, West Level 2, W218
9:00 am – 9:40 am PT
Streaming is shifting fast. Explore trends, tech, and the future of how we watch. Learn more
Moderator:
Kailey Adametz - Director, Executive Office, Consumer Technology Association
Speakers:
Bart Spiegel - PwC Global Entertainment and Media Leader, PwC
Peter Hamilton - Head of Ad Innovation, Roku
Avner Ronen - VP, Product and Engineering, Samsung Electronics, Inc
Note: This session requires an upgraded CES ticket. Please be sure to add the upgrade when you register with CES after completing your PwC registration.
Unlocking AI Transformation: From Devices to Culture
Foundry Fontainebleau, Azure Ballroom, Discovery Stage
9:00 am – 9:30 am PT
Discover how AI is reshaping devices, connectivity, and experiences. AI adoption is progressing but to unlock transformation it’s a combination of AI enablement, building AI fluency across your teams. Learn more
Moderator:
Kim David Greenwood - Partner, PwC
Speakers:
Ryan Asdourian - EVP & Chief Marketing and Strategy Officer, Lumen Technologies
Sandra Andrews - CMO, Microsoft Surface, Microsoft
Jennifer Goschke - SVP, Shared Services, 7-Eleven
Giao Duong - VP, IT Magenta Experience Technology, T-Mobile
Super Strategies for AI-Enterprises
Foundry Fontainebleau, Azure Ballroom, Discovery Stage
10:00 am – 10:30 am PT
PwC CAIO Dan Priest shares how leading AI enterprises scale and evolve with AI at their core, spotlighting PwC’s 2026 AI Business Predictions. Learn more
Moderator:
Dan Priest - Chief AI Officer, PwC
Speakers:
Stephanie Mosticchio - US and Global Microsoft Alliance Leader, PwC
Dayan Rodriguez - Corporate Vice President, Manufacturing and Mobility, Microsoft
Christine Trodella - Vice President, Commercial Sales, Meta
Panel session: Tech in sports – The future of performance
PwC Lounge, LVCC Central Hall Room 102-103
1:00 pm – 2:00 pm PT
Explore how data, analytics, and immersive technology are revolutionizing the sports industry. Hear how organizations are unlocking performance, engagement, and fan experiences through digital reinvention.
Moderator:
Robert Cui - Director, PwC
Speakers:
Mukesh Singh - Partner, PwC
Costa Kladianos - EVP Head of Technology, San Francisco 49ers
Chris Kennedy - SVP of Business Strategy and Analytics, Seattle Mariners
Stephanie Rogers – EVP Marketing, San Francisco 49ers
Monetizing gameplay
ARIA, Level 1, Joshua 8
3:00 pm – 3:40 pm PT
Explore how in-game purchases are reshaping player experience and studio profits. Learn more
Moderator:
David Reitman - Games Practice Leader, PwC
Speakers:
Domino Ero - Growth Lead, Carry1st
Jong Woo - VP, Game Services, Samsung
Is your health data safe?*
Venetian, Level 4, Marcello 4404
3:00 pm – 3:40 pm PT
As digital health tools become everyday essentials, this panel explores how innovators are protecting data privacy and strengthening cybersecurity. Learn more
Moderator:
Greg Carey - Director, Government & Regulatory Affairs, athenahealth
Speakers:
Patrick Rooney - Director, Cyber Data & Tech Risk, PwC
Andrea Abell - SVP and Chief Information Security Officer, Eli Lilly
Heidi Steinecker - Health and Human Services Principal, Resultant
Sam Siegfried - Health & Life Sciences Partner, McDermott Will & Schulte
Note: This session requires an upgraded CES ticket. Please be sure to add the upgrade when you register with CES after completing your PwC registration.
PwC F1 Arcade networking reception
F1 Arcade, Caesars Palace
6:30 pm – 10:00 pm PT
Shift gears and celebrate innovation at the F1 Arcade Las Vegas — a stunning, two-level venue overlooking the Strip. Race on full-motion simulators, enjoy crafted cocktails and signature bites, and connect with peers and industry innovators in a high-energy atmosphere where technology meets teamwork.
Doors open for PwC Experience Lounge
PwC Lounge, LVCC Central Hall Room 102-103
8:30 am – 5:00 pm PT
Start your CES journey with PwC’s immersive environment where business innovation comes to life. Step inside the Lounge to connect, explore, and experience how innovation is driving meaningful outcomes. Discover PwC’s latest hands-on interactive tech showcases— from AI-driven insights to connected experiences that transform industries. Engage with our experts and see innovation in action.
Vision to voltage: How AI is reshaping datacenter design, planning and risk strategy
PwC Lounge, LVCC Central Hall Room 102-103
10:00 am – 11:00 am PT
A deep dive into how AI is reshaping datacenter scale, energy demand, and digital risk—featuring operators, builders, equipment makers, and energy experts.
Moderator:
Matt Cardamone - Partner, PwC
Speakers:
Aru Sadagopan - Senior Director/Head of Digital and AI Strategy, NetApp
Mark Keith - Vice President, Customer Solutions, GE Vernova
Smarter Grids: Powering Sustainable, Reliable Data Centers
LVCC, North Level 2, N257
10:00 am—10:40 am PT
As data center energy use grows, Pittsburgh tests solutions. Leaders will share the tech, partnerships & investments driving solutions that can be replicated worldwide. Learn more
Moderator:
Katie Mominee - Partner, PwC
Speakers:
Kurt Goldbronn - Data, Digital & AI, Westinghouse Electric Company
Shannon Kellog - VP, AWS Public Policy Americas, Amazon
Anthony Matarazzo - Director, Simulation and AI Solutions, Synopsys
Jim Spencer - President and CEO, Exus Renewables North America
AI at the Wheel of Capital Strategy
West Hall Mobility Stage
11:20 am – 11:50 am PT
From product design to pricing to customer experience – How AI is redefining investment strategy to drive transformation, growth and efficiency. Learn more
Moderator:
Harald Wimmer - Global Automotive Leader and Global Smart Mobility Co-Leader, PwC
Speakers:
Gerard Dwyer - CIO, Rivian
Thomas H. Evans - CAIO | Head of Artificial Intelligence, Lucid Motors
Vladislav Voroninski - Founder & CEO, Helm.ai
Teardowns as intelligence engines
Sponsored Track: PwC: Building the Next-Gen Connected Product Factory
Venetian, Level 4, Lando 4304
1:00 pm – 1:40 pm PT
Show how leaders use teardown insights for competitive strategy, IP, supplier benchmarking, and automated design optimization - beyond static analysis. Learn more
Moderator:
Sebastian de Meel - Partner, PwC
Speakers:
Dave Hill - Vice President, Personal Systems Procurement, HP Inc.
David McKean - Executive Vice President, Clarience Technologies, LLC
Sachin Jain - COO, CoreWeave
Juliane Stephan - Operating Partner, BayPine
Driven by AI: Smarter, Safer, Faster Vehicle Manufacturing*
LVCC, West Level 2, W219
1:00 pm – 1:40 pm PT
See how AI is streamlining vehicle design, boosting factory safety, and optimizing supply chain, creating more efficient auto manufacturing. Learn more
Moderator:
Eddie Bernardon - CRO Chief Racing Office, AIPEX Racing
Speaker:
Stephanie Mosticchio - US and Global Microsoft Alliance Leader, PwC
Note: This session requires an upgraded CES ticket. Please be sure to add the upgrade when you register with CES after completing your PwC registration.
Rebuild USA: Strategy, supply chain and cost takeout
Sponsored Track: PwC: Building the Next-Gen Connected Product Factory
Venetian, Level 4, Lando 4304
2:00 pm – 2:40 pm PT
Explore how top firms are reimagining product design, costs, and supply chains to compete and innovate in a changing U.S. manufacturing landscape. Learn more
Moderator:
Jen McCabe - Director, PwC
Speakers:
Marie Fodness - Director, Global Operations, WHOOP
Anna-Katrina Shedletsky - Founder & CEO, Instrumental
Gabrielle Griffith - Director, BPE Global
AI and the future of product development
Sponsored Track: PwC: Building the Next-Gen Connected Product Factory
Venetian, Level 4, Lando 4304
3:00 pm – 3:40 pm PT
Explore how AI tools are transforming product development from business strategy and research to ideation, engineering, analysis, and beyond. Learn more.
Moderator:
Anand Sundaram - Director, PwC
Speakers:
Andrew Carlson - PwC Partner (CEDA), PwC
Mubaraq Mishra - Uber Technical Lead, Google Home, Google
Vijay Chandrashekar - Co-Founder & CEO, Cosmos Innovation
Rohit Patel - Technical Lead Meta SuperIntelligence Labs, Meta
Technology showcases
Discover PwC’s latest human-led, tech-powered solutions — from humanoid robots and smart glasses, to real-time consumer data and simulating the future of data centers. The Lounge will be open daily January 6 – 8, in Central Hall, rooms 102-103.
- Connected venue experience
- Multi-Modal AI Agent
- PwC FieldSight
- Autonomous Humanoid Robots
- Teardown to Intelligence
- Synthetic Customers
- Data Center Solutions
- Kanpai
Connected venue experience
Live insights. Seamless experiences.
Discover how PwC’s connected tech reimagines venue operations and elevates every visit. See it live in our lounge – powering a seamless, personalized guest journey and using anonymous, real-time data to cut friction, deepen engagement and spark friendly competition on our live leaderboard.
Multi-Modal AI Agent
Transform customer service with multi-modal AI agents that personalize support across voice, video and chat interactions. Reduce wait times, streamline resolution and scale effortlessly with demand to deliver always-on support that boosts satisfaction and efficiency.
PwC FieldSight
FieldSight is PwC’s frontline productivity and intelligence platform – powered by smart glasses and multi-modal AI. It brings hands-free guidance, real-time collaboration and instant access to knowledge directly into the flow of work.
Autonomous Humanoid Robots
Extend human capability with intelligent automation. Our humanoid robot understands natural commands, executes tasks autonomously and works alongside your teams in real time.
Teardown to Intelligence
Turning every component into advantage.
Step inside PwC’s product teardown and see the business insight inside every component. Explore how our technical and financial analysis unlocks cost intelligence that powers smarter operational decisions.
Synthetic Customers
AI personas. Real data. Actionable insight.
Move at market speed with synthetic customer research. Powered by PwC's Customer Link platform, synthetic customers leverage analytics and AI to simulate real-world motivations and responses, allowing decision-makers to act quickly and confidently.
Data Center Solutions
Moving from forecast to reality.
Explore end-to-end solutions designed to navigate the full data center infrastructure lifecycle. This station brings together PwC's demand forecast dashboard, automated design-and-build platform and on-site security assessment tools to turn complex infrastructure decisions into clear, actionable insight.
Plan
Understand who is driving data center capacity demand, where it will materialize across the US and when it will come online – one dashboard brings together the data you need to understand and plan for the future of data centers.
Build
Turn designs into predictable builds – our automated platform sharpens estimates, protects budgets and keeps data center projects on schedule.
Operate
See how secure your data center really is. Our portable flyway kit passively maps on-site network activity and delivers real-time visibility and insight.
Kanpai
Autonomous service in a connected venue.
Meet Kanpai, our autonomous service robot. Today it’s serving drinks in our lounge, but it’s built for a wide range of customer-facing roles. Powered by generative AI, Kanpai understands natural, spoken requests in context and responds with the nuance and authenticity of a human interaction.
Discover Industry Edge
Industry Edge is grounded in something we’ve always believed: real insight starts with real depth. We’re bringing that to life in a more connected way — combining sector expertise, human insight, and technology to help clients move faster, see around corners, and lead with confidence.
It’s PwC’s bold new approach to going deeper within industries — and wider across them. Because change doesn’t happen in silos, and neither should we.
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