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PwC at CES 2026
Make innovation real for your industry
Central Hall, Las Vegas Convention Center January 6-8, 2026
CES has grown far beyond its consumer tech roots—it’s now one of the most dynamic, cross-industry events of the year. From AI and digital health to industrial transformation, it’s where the big ideas and bold strategies are converging.
This year we’re proud to announce our PwC Lounge, located in the Central Hall at the Las Vegas Convention Center from January 6-8, a central hub for hands-on interactive tech showcases, VIP panel discussions, and plenty of space for us to recharge from the show floor, grab a bite to eat, and even be served by a robot.
As the Official Consulting Partner of Formula 1, we’re also excited to celebrate with you at the F1 Arcade on Wednesday, January 7, where we’re hosting an invitation-only celebration with the 2009 Formula One World Champion, Jenson Button.
Join PwC at CES 2026
About CES
CES brings together innovators, manufacturers, and industry leaders to unveil and explore the latest advancements in artificial intelligence, digital transformation, sustainability, mobility, and beyond. Each year, the event attracts thousands of exhibitors and tens of thousands of attendees who gather to shape the future of technology and business.
Learn more on https://www.ces.tech/
PwC’s agenda
Throughout the week, you’ll experience PwC’s vision of innovation in action: from hands-on technology showcases and discussions at the PwC Lounge, to exclusive networking with industry peers at our F1 Arcade reception. Here’s a look at what’s ahead.
Doors open for PwC Experience Lounge
PwC Lounge, LVCC Central Hall Room 102-103
8:30 am – 7:00 pm PT
Start your CES journey with PwC’s immersive environment where business innovation comes to life. Step inside the Lounge to connect, explore, and experience how innovation is driving meaningful outcomes. Discover PwC’s latest hands-on interactive tech showcases— from AI-driven insights to connected experiences that transform industries. Engage with our experts and see innovation in action.
The GLP-1 Effect: Women Shaping the Future of Health
Women’s Health Summit
Track Venetian Marcello 4404
10:50 am – 11:30 am PT
GLP-1s are transforming women’s health and consumer behavior. Learn how pharma, wellness, and consumer brands can meet evolving expectations with women at the center. Learn more
Moderator:
Ali Furman, PwC Consumer Markets Industry Leader
Speakers:
Jen Mazur, SVP and General Manager LillyDirect
More to be confirmed.
The new industrial era: US reinvention through tech and resilience
Research Summit
LVCC West Hall, Room W232
10:00 am – 10:40 am PT
The next industrial revolution is here. U.S. industrials are reinventing through AI, energy resilience, and sovereignty to lead a new era. Learn more
Moderator:
Ryan Hawk, Industrial Product Leader, PwC
Panel session: Era of physical AI
PwC Lounge, LVCC Central Hall Room 102-103
1:00 pm – 2:00 pm PT
As robotics evolve beyond factories into our homes, workplaces, and cities, the Era of Physical AI is reshaping how we interact with machines in the real world. This panel explores how startups and large corporations are driving innovation and ecosystem growth—turning intelligent, embodied systems into everyday realities.
Moderator and Panelists: TBA
Networking cocktail reception
PwC Lounge, LVCC Central Hall Room 102-103
4:30 pm – 7:00 pm PT
Connect with peers, PwC specialists, and industry innovators in an exclusive networking session designed to spark ideas and collaboration at the PwC Experience Lounge.
Doors open for PwC Experience Lounge
PwC Lounge, LVCC Central Hall Room 102-103
8:30 am – 6:00 pm PT
Start your CES journey with PwC’s immersive environment where business innovation comes to life. Step inside the Lounge to connect, explore, and experience how innovation is driving meaningful outcomes. Discover PwC’s latest hands-on interactive tech showcases— from AI-driven insights to connected experiences that transform industries. Engage with our experts and see innovation in action.
Full stream ahead: The new standard in viewing*
LVCC, West Level 2, W218
9:00 am – 9:40 am PT
Streaming is shifting fast. Explore trends, tech, and the future of how we watch. Learn more
Moderator:
Kailey Adametz, Director, Executive Office, Consumer Technology Association
Speakers:
Bart Spiegel, PwC Global Entertainment and Media Leader, PwC
Peter Hamilton, Head of Ad Innovation, Roku
Avner Ronen, VP, Product and Engineering, Samsung Electronics, Inc
Note: This session requires an upgraded CES ticket. Please be sure to add the upgrade when you register with CES after completing your PwC registration.
Unlocking AI Transformation: From Devices to Culture
Foundry Fontainebleau, Azure Ballroom, Discovery Stage
9:00 am – 9:30 am PT
Discover how AI is reshaping devices, connectivity, and experiences. AI adoption is progressing but to unlock transformation it’s a combination of AI enablement, building AI fluency across your teams. Learn more
Moderator:
Kim David Greenwood, PwC Partner
Speakers:
TBA
Super Strategies for AI-Enterprises
Foundry Fontainebleau, Azure Ballroom, Discovery Stage
10:00 am – 10:30 am PT
PwC CAIO Dan Priest shares how leading AI enterprises scale and evolve with AI at their core, spotlighting PwC’s 2026 AI Business Predictions. Learn more
Moderator:
Dan Priest, PwC Chief AI Officer
Speakers:
Stephanie Mosticchio, PwC US and Global Microsoft Alliance Leader
Dayan Rodriguez, Microsoft Corporate Vice President, Manufacturing and Mobility
Panel session: Tech in sports – The future of performance
PwC Lounge, LVCC Central Hall Room 102-103
1:00 pm – 2:00 pm PT
Explore how data, analytics, and immersive technology are revolutionizing the sports industry. Hear how organizations are unlocking performance, engagement, and fan experiences through digital reinvention.
Speakers:
Mukesh Singh, PwC Partner,
Costa Kladianos, Executive VP of Technology, 49ers,
Stephanie Rogers, EVP of Marketing, 49ers,
Chris Kennedy SVP Business Strategy and Analytics, Mariners, and more.
Monetizing gameplay
ARIA, Level 1, Joshua 8
3:00 pm – 3:40 pm PT
Explore how in-game purchases are reshaping player experience and studio profits. Learn more
Moderator:
David Reitman, Games Practice Leader, PwC
Speakers:
Domino Ero, Growth Lead, Carry1st
Jong Woo, VP, Game Services, Samsung
Is your health data safe?*
Venetian, Level 4, Marcello 4404
3:00 pm – 3:40 pm PT
As digital health tools become everyday essentials, this panel explores how innovators are protecting data privacy and strengthening cybersecurity. Learn more
Moderator:
Greg Carey, Director, Government & Regulatory Affairs, athenahealth
Speakers:
Patrick Rooney, Director, Cyber Data & Tech Risk, PwC
Andrea Abell, SVP and Chief Information Security Officer, Eli Lilly
Heidi Steinecker, Health and Human Services Principal, Resultant
Note: This session requires an upgraded CES ticket. Please be sure to add the upgrade when you register with CES after completing your PwC registration.
PwC F1 Arcade networking reception
F1 Arcade, Caesars Palace
6:30 pm – 10:00 pm PT
Shift gears and celebrate innovation at the F1 Arcade Las Vegas — a stunning, two-level venue overlooking the Strip. Race on full-motion simulators, enjoy crafted cocktails and signature bites, and connect with peers and industry innovators in a high-energy atmosphere where technology meets teamwork.
Doors open for PwC Experience Lounge
PwC Lounge, LVCC Central Hall Room 102-103
8:30 am – 5:00 pm PT
Start your CES journey with PwC’s immersive environment where business innovation comes to life. Step inside the Lounge to connect, explore, and experience how innovation is driving meaningful outcomes. Discover PwC’s latest hands-on interactive tech showcases— from AI-driven insights to connected experiences that transform industries. Engage with our experts and see innovation in action.
Panel session: Vision to voltage: How AI is reshaping datacenter design, planning and risk strategy
PwC Lounge, LVCC Central Hall Room 102-103
10:00 am – 11:00 am PT
A deep dive into how AI is reshaping datacenter scale, energy demand, and digital risk—featuring operators, builders, equipment makers, and energy experts.
Speakers:
Matt Cardamone, PwC Partner,
Aru Sadagopan, Senior Director of AI Strategy at NetApp, Energy Provider Executive, Data Center Developer Executive, and Data Center Operator Executive.
AI at the Wheel of Capital Strategy
West Hall Mobility Stage
11:20 am – 11:50 am PT
From product design to pricing to customer experience – How AI is redefining investment strategy to drive transformation, growth and efficiency. Learn more
Moderator:
Harald Wimmer, PwC Global Automotive Leader, and Global Smart Mobility Co-Leader, PwC Germany
Speakers:
Gerard Dwyer, Rivian CIO
Teardowns as intelligence engines
Sponsored Track: PwC: Building the Next-Gen Connected Product Factory
Venetian, Level 4, Lando 4304
1:00 pm – 1:40 pm PT
Show how leaders use teardown insights for competitive strategy, IP, supplier benchmarking, and automated design optimization - beyond static analysis. Learn more
Speakers:
Sebastian de Meel, PwC Partner,
David Hill, VP of Procurement, HP, Automotive executives, and more.
Driven by AI: Smarter, Safer, Faster Vehicle Manufacturing*
LVCC, West Level 2, W219
1:00 pm – 1:40 pm PT
See how AI is streamlining vehicle design, boosting factory safety, and optimizing supply chain, creating more efficient auto manufacturing. Learn more
Moderator:
Eddie Bernardon, CRO Chief Racing Office, AIPEX Racing
Speaker:
Stephanie Mosticchio, US and Global Microsoft Alliance Leader, PricewaterhouseCoopers
Note: This session requires an upgraded CES ticket. Please be sure to add the upgrade when you register with CES after completing your PwC registration.
Rebuild USA: Strategy, supply chain and cost takeout
Sponsored Track: PwC: Building the Next-Gen Connected Product Factory
Venetian, Level 4, Lando 4304
2:00 pm – 2:40 pm PT
Explore how top firms are reimagining product design, costs, and supply chains to compete and innovate in a changing U.S. manufacturing landscape. Learn more
Speakers:
Jen McCabe, PwC Director,
Marie Fodness, Director Global Operations, Whoop,
Gabrielle Griffith, Director, BPE Global, and more.
AI and the future of product development
Sponsored Track: PwC: Building the Next-Gen Connected Product Factory
Venetian, Level 4, Lando 4304
3:00 pm – 3:40 pm PT
Explore how AI tools are transforming product development from business strategy and research to ideation, engineering, analysis, and beyond. Learn more
Speakers:
Anand Sundaram, PwC Director,
Roget Ratchford, Director of Mechanical Engineering, PwC-CPP team, and executive leaders driving innovation across AI, robotics, mobility, and hardware.
Technology showcases
Discover PwC’s latest human-led, tech-powered solutions — from humanoid robots and smart glasses, to real-time consumer data and simulating the future of data centers. The Lounge will be open daily January 6 – 8, in Central Hall, rooms 102-103.
- Smart glasses
- Connected venue experience
- The humanoid and robotic employee(s)
- Cost intelligence teardown
- Fast forward: Simulating the future of data center strategy
- Reimagined customer experience with digital contact center solutions
Smart glasses
Future ready. Through every lens.
Step into the future of field maintenance with hands-free video capture, livestream, and two-way audio via Meta Ray-Ban Smart Glasses.
Experience how real-time collaboration between on-site technicians and remote experts drives faster fixes, smarter operations, and scalable efficiency.
Connected venue experience
Unlocking the full potential of consumers.
Turn engagement into a game—RFID badges, live leaderboards, and smart drink analytics powered by anonymous camera tech. Experience how real-time data fuels competition and connection.
The humanoid and robotic employee(s)
Empowering humanity through autonomous and intelligent robotics and physical AI
Kanpai: The autonomous bartender
Meet Kanpai—the robot arm that listens, learns, and serves. Powered by generative AI and voice commands, it selects, opens, and pours your drink with flair. A multi-sensory showcase blending sound, motion, and taste into an unforgettable experience.
Alex: The humanoid assistant
Alex brings the future of work to life—executing complex tasks on command to showcase how humanoid robots can revolutionize manufacturing and operations through speed, precision, and adaptability.
Cost intelligence teardown
Optimizing connected tech innovation
Get under the hood—literally. Explore fully disassembled F1 gaming steering wheels to see how materials, design, and cost shape performance. A hands-on look at PwC’s product architecture and cost benchmarking expertise.
Fast forward: Simulating the future of data center strategy
From plan to protect—Smarter, faster decisions at every phase
Discover how next-gen tools—from energy demand modeling to cyber risk mitigation—empower companies to stay ahead in the data center race. Three interactive stations deliver a GenAI-powered journey through planning, building, and optimizing digital infrastructure.
Reimagined customer experience with digital contact center solutions
From data to decisive action
See customer engagement redefined. Built on OpenAI’s Realtime API with Twilio and Python integration, this solution powers seamless voice, video, and chat interactions to experience instant, personalized support in action.
Discover Industry Edge
Industry Edge is grounded in something we’ve always believed: real insight starts with real depth. We’re bringing that to life in a more connected way — combining sector expertise, human insight, and technology to help clients move faster, see around corners, and lead with confidence.
It’s PwC’s bold new approach to going deeper within industries — and wider across them. Because change doesn’t happen in silos, and neither should we.
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