Start your business transformation with real estate

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Real estate disruption offers the chance to reinvent the enterprise and how it operates

New real estate strategies can drive a new culture and attitude toward the organization’s mission—more compatible work environments, updated colocation and collaboration models, streamlined business process, enabled technology, increased mobility and fundamentally stronger performance.

Take a close look at your company with a thoughtful, fresh lens. Identify what makes you successful—and keep it. Then enhance and amplify the positive in your new workplace.

Recognize opportunities for your business and employees. What is holding your company from achieving its potential? Clunky tech systems that always seem to be down? Empty offices where no one seems to be around? High turnover rates with most employees sticking around for only a few years? You have a chance to change your current culture, the client/colleague experience, and the technology you implement to enable new strategy.

Think big as you move forward with your new office planning

Success will require a dynamic plan aligned with business goals and supported by leaders who are committed to the future of the organization.

People transformation

In the current business environment, talent competition is fierce. In fact, “talent” no longer means what it used to.

Many roles and skills that will be needed in the future are unknown to us today. Knowing this, how can an organization plan for the future of work? How will talent demands change? How do you attract, engage, and retain the people you need today and tomorrow? The key to preparation is to be agile. There are no conclusive answers, but we can look at current workforce trends to begin thinking about and preparing for an optimized and efficient future workforce and operating structure.

An engaged and committed workforce will be vital in navigating the future of work and ensuring your company’s success. Employees should be a top priority and companies need to invest in their people and the ways they work. The employee experience and workforce environment are as essential as a client or customer experience.

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Real estate transformation

The typical workplace is highly underutilized and does not effectively engage its workforce. Workplace and real estate strategies ultimately support a company’s workforce strategy, industry competitiveness and business success through better employee engagement.

While workplace design has shifted to being more open and transparent in the past decade, many companies have been left behind. Even with updated offices, today’s typical workplace is highly underutilized and does not effectively engage its workforce. 

Engaged employees are more productive and satisfied in their roles. Workplace and real estate strategies ultimately support a company’s workforce strategy, industry competitiveness, and business success through employee engagement.

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Technology transformation

We live in a world of “no distance,” and the implications for business are exciting and profound.

How and where we work has changed. Employees expect to be able to work how and where they want without any disruption in service or experience. So what are the new standards in our global working environment?

Today’s spaces are expected to accommodate a variety of work modes and collaboration. Technology is expected to be ubiquitous, high-speed, and easy to use. 

Having user-friendly and reliable technology is a crucial element to reduce frustration and increase employee satisfaction. Many companies struggle with providing workplace technology (e.g., teleconferencing, remoteaccess VPN) that consistently performs for employees. While solving these issues is essential to workforce success, the technology transformation goes beyond having functional machines. Providing the right tools and technology can enable and elevate your workplace experience and workforce productivity.

Talk to your employees to reassess current ways of working. Where are the areas of opportunity? What processes or systems can be improved? Where does your company want to be in five or ten years, and how are you going to get there? What’s holding you back? The “work environment” has evolved: the organization’s physical real estate no longer defines the only place people work. It is virtual and physical space. A productive and engaging work environment needs to carefully integrate business requirements with the employee experience and workplace technology.

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Corporate responsibility transformation

Large companies can have incredible influences on society and the environment—for better or worse. They should take into account all the impact they have on society, not just the financial ones.

Consumers and investors are increasingly critical of corporations on their social and environmental efforts. A headquarters is often viewed as a symbol of its company’s brand and values. As such, it is imperative to keep those intentions in the forefront as you plan your real estate strategy.

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How PwC can help

Here at PwC we have not only gone through our own workplace and workforce transformations, but have successfully helped numerous clients through theirs.

Real estate strategy and transformation services are a core competency of PwC. Our team of over 100 professionals has significant experience helping real estate-dependent organizations formulate strategies that are aligned with their operating procedures, with special considerations for the intersections of physical space, people and technology. We support our clients from strategy through execution, through all phases of the real estate life cycle.

Contact us

Ed Faccio

Partner, PwC US

Erika Ryback

Director, PwC US

Byron Carlock, Jr.

Real Estate Leader, PwC US

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