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Generative AI is everywhere and moving fast
The impact of generative AI on business is undeniable. But with breakthrough innovations come new trust challenges — including protecting data and intellectual property. We know this because we’ve built and scaled generative AI for ourselves. And with our $1B investment in AI capabilities and an industry-leading relationship with Microsoft we can help you drive secure and responsible business-led transformation, powered by generative AI.
We blend our command of responsible AI and deep business experience with Microsoft's generative AI model, and secure Azure environment. For you, that means essential data protection and ultimate impact.
PwC and Microsoft are making generative AI the business exponential. See where it can take you.
What generative AI means for your business
Click the graphic to learn more about generative AI and how it can impact business.
PwC's generative AI solutions built on Microsoft
Secure and responsible business-led transformation
Human-led, GenAI powered transformation
The transformative impact generative AI is having on industries where time matters is revolutionizing. Together, PwC and Microsoft can bring a human-led, tech-powered approach to deliver proven generative AI solutions—focused on helping to recognize patterns that can be repeated.
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Human-led, GenAI powered transformation
See how we’re scaling generative AI with speed and control
Rather than focus on individual use-cases, we recognize and build patterns that can be repeated across industries and functions.
Consumer markets: better customer service
Most customer service representatives must answer the same questions, again and again — a poor use of their time. PwC is working with a global consumer packaged goods company to deploy a Microsoft generative AI model to help. This model automatically answers simple questions. And it routes complex ones to the right people. With the help of data pipelines and workflow orchestration tools in Azure, this model also provides customer representatives with guidance to answer complex questions. The company now plans to scale this model: fine-tune it, then deploy it for Q&A knowledge access in finance, HR and the other parts of their business too.
Financial services: faster, more cost-effective software development
PwC has worked with a global bank’s financial, software and compliance professional to help customize a Microsoft generative AI model. This model can now write first drafts of code, test and troubleshoot human-written code and provide continuous documentation. Secure Microsoft technology, combined with PwC’s Responsible AI framework, is helping this bank to meet its own security priorities, manage risk and comply with regulatory requirements.
Health industries: automated requests processing and data protection
For health insurers, it’s time-consuming and costly to process requests for coverage. Many requests arrive in hard-to-read formats or lack key information. PwC is helping a leading insurer deploy a Microsoft generative AI model to automatically process straightforward requests. The model also identifies incomplete requests and returns them to the sender. It only routes to human reviewers those few requests that require special attention. PwC helped deploy this model with rigorous data governance in a secure Azure environment to protect sensitive health data. The insurer will soon scale this model to summarize, analyze and disseminate documents in back-office processes too.
Manufacturing: automated invoice processing and new back-office capacity
PwC is helping a global manufacturer deploy a Microsoft generative AI model to partly automate invoice processing. The model automatically approves or denies some invoices and routes others to the human reviewers. When needed, it translates invoices from foreign languages to English. It flags high-priority invoices for expedited review, with key information extracted and standardized. PwC’s AI factory model has deployed this model so that it is ready to scale: It will next partly automate document review and analysis throughout the finance function, growing capacity and freeing employees from tedious, repetitive work.
Are you maximizing the power of your cloud investments?
Probably not. Find out how to close the gap between simply running on the cloud and creating enterprise-wide value.
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