This year marks the 10th anniversary of our Holiday Outlook and its perspectives on consumer behavior and spending trends. As shoppers prepare for this holiday season, they’ll likely face a retail environment shaped by spending differences and evolving buying habits — a glimpse into trends that could continue to shape the market well into 2025.
Despite 59% of consumers saying that inflation will probably influence their holiday spending this year, overall spending is projected to increase by 7% to an average of $1,638 per shopper. But behind this growth lies a marked gap between those ready to splurge and those tightening their budgets.
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