Retail and consumer products

Helping leaders plan and prepare for the unexpected in order to be resilient and flexible in the rapidly evolving landscape. We can assist you choosing the right next steps in your journey.

Preparing for tomorrow’s consumers today

The future of consumer markets

The COVID-19 pandemic has raged on for almost a year and continues to create significant challenges for a variety of business sectors. At the beginning of the crisis, many industry trends accelerated as people rapidly adapted their behaviours to meet health and safety requirements. Consumers, many of whom had already embraced e-commerce, jumped onto the Internet in even greater numbers, buying more groceries and other goods online and selecting from an array of outside-the-store fulfilment options, such as curbside pickup and home delivery.

Now, many months after consumers have settled into these and other behaviours, we are seeing the future of consumer markets more clearly.

In our latest report, we outline the five consumer trends that are already shaping tomorrow, and give a plan for overcoming uncertainty and challenges in order to capitalise on opportunities.

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How PwC can help

PwC's Consumer markets is a leading financial accounting, tax and advisory practice serving a broad spectrum of service, merchandising and manufacturing organizations. High-growth tech start-ups, food manufacturers, airlines, hotels and retail outlets are among countless organizations that rely on our integrated knowledge and tailored solutions to succeed nationally or globally.

At PwC, we understand the challenges and we see the opportunities—addressing change at the convergence of powerful industries is where we thrive. PwC’s multi-disciplinary, global team of consulting, tax and assurance professionals can help you turn innovation into practice and practice into growth.

Connect with us today.

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Contact us

Tyson Cornell

Consumer Markets Industry Leader, PwC US

Eric Shin

Consumer Markets Tax Leader, PwC US

Tom Puthiyamadam

Digital Products & Consumer Markets Advisory Leader, PwC US

Melissa Palmer

Consumer Markets Assurance Leader, PwC US

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