Digital value transformation

PwC’s methodology for value-driven digital transformation

Unlock outcomes and value, faster.

Digital transformation is no longer about updating legacy systems and software. It’s about being obsessively focused on the bold outcomes you want technology to enable — ones that address your most complex societal and business problems head-on.

Digital value transformation offers a path for businesses to transform not just their tech infrastructure but their operational DNA. The best part? You’ll create massive incremental value and differentiation, faster than ever.

Outcomes-driven and value-led

CEOs want to spend more time reinventing their business. According to our 2023 CEO survey, in an ideal state, they would spend close to 60% of their time evolving their business and its strategy to meet future demands. In actuality, they are only dedicating 47% of their time to this effort.

We examine your value chains, identify powerful sources of differentiation and reconstruct your business to focus on what matters most. To do so, we manage and orchestrate across the complexities in your environment, leaving you with a fresh, simplified way to run your business.

And because our strategists are by nature technologists (and vice-versa), we design and build at the same time — automatically embedding digital at every step and leveraging next-gen technologies to empower value chain reimagination.

How does digital value transformation work?

The core principles of digital value transformation include defining clear products that address and solve for the elements of value.

Isolating and addressing specific problem statements that are specific to individual segments or processes.

Thinking critically about how a new product will function in harmony with the ecosystem, taking into account inputs, outputs and interactions.

Envisioning how to reimagine the value chain and harness the potential of technologies such as AI and ML, among others.

Designing and implementing exceptional experiences for end users.

Embracing digital transformation as a continuous journey, with an emphasis on short, impactful sprints of 12 to 16 weeks.

Contact us

Sundar Subramanian

US & Mexico Strategy& Leader, New York, NY, PwC US


Mohib Yousufani

Principal, Strategy&, Chicago, PwC US


Varun Sharma

Principal, Strategy&, PwC US


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