Disruption Profiler

How will your industry be disrupted in the next five years?

Most industries will be disrupted, but each will experience it differently. PwC’s Disruption Profiler will help you find out how your business and your competitors will be impacted by disruption in the next five years.

There are five often overlooked but prescient signals of pending industry change. They reflect more than 20 years of close observation of innovation launches in a variety of industries. Companies that sense change and respond ahead of time will be the first to catch the big wave of small changes.

  • Regulation
  • Customer behavior
  • Competitors
  • Production technology and models
  • Distribution

Answer just 16 questions in the PwC Disruption Profiler to learn how your industry may be disrupted.

By understanding the threats to your industry, you can respond in a way that makes your company stronger, assembling and integrating the capabilities you’ll need in a new, rejuvenated marketplace. 

Close to 280 CEOs around the world took this survey. You can compare your responses to theirs here.

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Matthew Lieberman

Marketing Leader, PwC US

John Riggs

Principal, PwC US

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