It starts with a holistic view of digital, one that sits at the intersection of innovation, business, experience, and technology. Transcenders are nearly 30% more likely to embrace this ethos. Operationalize it by investing and leading in a way to make your organization one that works with a mindset of continuous change and learning so you can adapt (We call it BXT).
Resilience requires persistence and the vision to navigate through head-spinning change as it comes. Most companies have experienced some sort of disruptive force and had to shift. Transcenders beneﬁt from staying aware of the pace of change and an ability to pivot. That is driven by decisions they’ve made about where and how to invest in their people, processes, technology and ways of working.
Accept the fact that digital transformation doesn’t have a start and end point or go project by project—62% of Transcenders embrace that spirit and it shows. If you do the same, you’ll be more likely to reframe your challenges, arm your people with the tools they need to adapt and innovate, and develop ways to navigate through and create opportunities from ongoing digital shifts.
Adapting to how the world watches
In 1997, Netﬂix launched as a mail-order DVD service. Monthly subscriptions meant that ﬁlm buﬀs paid less and avoided late fees. Just 10 years later when Netﬂix distributed its billionth DVD, its model was threatened by streaming.
Netﬂix is now a streaming-and-production powerhouse with almost $16 billion in revenue and won 27 Emmys in 2019.
“Since implementing our digital initiatives, our company culture is more innovative.”
Radio was just the start
In 1946, Sony got its start in Tokyo with about 20 employees. In the 1950s, the company broke into the U.S. market with portable radios, and demand skyrocketed from 100,000 units to 5 million in a handful of years. Sony’s rapid growth—and product quality—solidiﬁed its status as a market leader and ﬁrst-mover. The company’s founder believed Sony should “do what has never been done before.”
A drive to do more
And it has, aggressively pursuing new ventures—from compact discs and recording devices, to the popular Playstation gaming console and entertainment media. It hasn’t been all rosy, with several less-than-stellar performance years. But resilience and the drive to do more remained. Today, Sony focuses on what’s next, revolutionizing the gaming industry and developing future cloud solutions.
You are what you believe
Transcenders are more likely to take a more holistic view of digital.
PwC Global Chief Experience Officer, PwC US
PwC Global Digital and BXT Leader, PwC US
PwC Emerging Technology Leader, US, China, and Japan, PwC US