2020 GLOBAL DIGITAL IQ
Buckle up.
Uncertainty is back.
To operate with resilience and thrive — not just survive — navigate the maze of unknowns by going all-in on digital. See how digital leaders found success before the crisis — and how they're better positioned to emerge stronger.
Learn from the Transcenders. They’re resilient — and they’re the 5% of businesses that win in digital.
PwC’s recent CFO Pulse survey revealed that while 52% of companies plan to cut or defer investments because of COVID-19, just 9% of those surveyed will make those cuts in digital transformation. We’ve studied thousands of digitally transforming companies for decades through our Digital IQ research. This year, from our survey of 2,380 executives around the globe, we discovered a group of companies that consistently invest in new ways of working and get significant value on their digital investments in every area we assess — from growth and profits to innovation, customer experience, people and more. They’re the winning 5%.
We call them Transcenders. They don’t dabble. They dive in. They succeed, despite disruption.
Build a resilient culture that doesn’t fear a crisis
Transformation never ends. That sentiment guides what Transcenders do each day and how they invest to stay essential. Their cultural DNA empowers them to navigate change and be prepared for anything.
67% of Transcenders lived through a major disruption — merger or acquisition, significant business model or senior leadership change — in the last two years and emerged stronger.
They’ve learned from those challenges and embrace the concept of change as the only constant.
76% of Transcenders get significant value from new ways of working
THE PAYOFF
Mandate change, don’t just talk about it
Transcenders don’t just talk big, they act: 84% mandate — not just encourage — collaboration and cross-functional work. They provide the tools and leadership to make it happen.
Digital is their corporate strategy, not a line item or “special effort.”
While others are ruminating on ideas, Transcender leaders are capturing and acting on the best of them, drawing from all levels to drive their business, no matter the conditions.
Empower decisions with real-time data
Transcenders have a clear direction for digital 96% of the time
THE PAYOFF
Leadership isn’t a roadblock to innovation at 94% of Transcender companies
THE PAYOFF
Invest like you mean it
Talk is cheap. So Transcenders invest 33% more than other companies in the plumbing — the technology, processes, operating models, and the ways of working — that will drive their digital supremacy.
Transcenders primarily use digital investments to grow their business and develop ways of working that help them easily pivot to remain essential.
They’re on the right track. More than three-quarters of Transcenders are getting value from their investments in technology and new ways of working — significantly more than other companies.
Transcenders have 17% higher profit margin growth over three years
THE PAYOFF
Turn data insights into action
Digital has increased time spent innovating for 84% of Transcenders
THE PAYOFF
Make your people your superpower
Transcenders say their people are more innovative, more active in driving business and have learned to innovate in ways that have a positive impact on the bottom line.
Transcenders spend more to upskill their people, recruit differently, and are able to attract and keep the best talent.
And they know training is meaningless if it doesn’t stick, doesn’t drive their business, and doesn’t motivate people. That’s why 63% of Transcenders have upended their training process and obsess over getting it right.
Stay connected to your workforce
92% of Transcenders capture and act on ideas from all staff levels
THE PAYOFF
Adoption of new programs and tech is widespread at 72% of Transcenders
THE PAYOFF
Who do the Transcenders look up to?
These are some of the companies Transcenders say set the pace in digital — and they’re regularly praised in the marketplace.*
*In 2020 Global Digital IQ, respondents named up to five companies they believed lead in digital. These are some of the most-repeated names.
Now become them.
Dive into the Transcender playbook
Take charge of your future. Here’s how:
Identify and monitor threats
Turn risk and compliance into your competitive advantage
Harness real-time critical data
Solve challenges with real time insights
Extract insights instantly
Leverage the power of data instantly with Insights Platform
Help mitigate risks
Have a continuous view of your workforce's potential exposure risk
About the survey
We surveyed 2,380 senior executives in 76 countries and a wide range of industry sectors. Respondents represent a range of sizes, from less than $250 million in revenue to over $50 billion. The survey was fielded by Oxford Economics between July 2019 and September 2019.
