Welcome to the PwC Experience Center

We design change.


Inspiring and creating transformative change.



Researching, imagining, making and testing. We put the X in BXT.

We design what’s next.

The world is more complex than ever and growth requires new ways to solve challenges.

The PwC Experience Center designs transformative change. Shifts in employee experience (EX) and customer experience (CX) improve people's lives by empowering them to work better, smarter, and faster —  focusing on what matters most. Your EX and CX should amplify an emotional connection and boost your ability to attract and retain employees and customers.

of companies aren’t confident they can identify new revenue opportunities.

Source: PwC US CFO Pulse Survey May 11, 2020

Human-centered is what we do.

    Experience strategy

We’re architects who envision differentiated human-centered experiences, positively impacting your bottom line.

  • Customer voice, employee design research and ethnography
  • Personas, journey maps and service blueprints
  • Vision and CX roadmap
  • Experience operating models
  • Measurement and reporting
  • Strategy alignment and activation

    Experience design

We're dreamers who design with a people-focused mindset. 

  • User experience and user interfaces
  • Heuristics, information architecture and accessibility evaluations
  • Content strategy and creation
  • Prototyping and testing
  • Digital product and service design
  • Emerging experience design

    Experience technology

We’re experts who bring memorable experiences to life through technology. We blend the best ingredients for better results. 

  • Mobile, web and wearables
  • Experience architecture and engineering
  • Agile experience design and development
  • Marketing platforms
  • Cloud transformation
  • Emerging experiences

Inspiring and creating human-centered change across the enterprise.

Digital products: mobile & website strategy + design

Starting with CX strategy and vision, we realize and launch breakthrough experiences — from websites and mobile apps to new products designed to help drive revenue.

Customer acquisition: CX strategy & design

Your competition is fierce. Acquisition of new customers, product ideas, ventures and revenue streams should be well-designed so you stand out from the crowd.

Customer retention: loyalty experience & personalization

For today’s digital services and products, loyalty and retention strategies can make or break your business. Designing a personalized approach can help you cultivate close relationships.

Employee experience: learn, collaborate & change campaigns

We imagine and deliver breakthrough employee programs and campaigns that pave the way for what exceptional looks like.

Enterprise platforms: design for business applications

Transformation demands redefining what it means to be a digital company. Our human-centered approach to transformation with SAP, Salesforce, Oracle, Adobe and others help meet your goals.

Digital marketing: technology & transformation

With our 5-point digital marketing and design-first approach to personalization, we’ll help you modernize your integrated marketing plan and cloud suite, and optimize your process for memorable CX.

Our spaces and our people

We create virtual, highly collaborative environments for creative thinking. Our human-centered way of working is designed for inside or outside our physical office space.

In-person labs where the space can be tailored to your needs, use real-time simulations and advanced technology to help employees navigate challenges before they reach your people or customers. Moveable walls and desks use less building material, produce less waste, and are configurable down to the needs of the hour. This gives every participant and team the flexibility to encourage dynamic thinking.

Talent is everything

From MBAs to MFA’s and Computer Science to industry experts, experience designers and technologists, we’re a community of different capabilities who collaborate to solve business problems of the future. We inspire companies to break old habits and rethink mindsets to help them truly change.

Work better,
smarter, faster.

We’ll show you how.

Jose Reyes

US Experience Center Leader & CCO

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JJ Schneider

US Experience Center Operations Leader

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Elissa Arkinstall

PwC Experience        Consulting Leader

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