PwC and the World Economic Forum

A strategic partnership promoting responsible and equitable 4IR technology

As one of the strategic partners with The World Economic Forum’s (WEF) Centre for the Fourth Industrial Revolution, PwC continues to build on a relationship with the WEF by sharing experience, skills and insights to help promote a safer, more equitable society. Together, we’ve collaborated on initiatives ranging from anti-corruption to climate change.

Fourth Industrial Revolution (4IR) technologies impact people and entities around the world. Our continuing partnership with the Centre examines how technology can be designed and deployed in ways that help protect the interests, security and safety of all people.

We are working side by side with other companies and governments to help develop governance protocols and frameworks on the topics of AI, IoT and data policy. Three PwC fellows are engaged in these three disciplines led by PwC principals Anand Rao, Rob Mesirow and Jane Allen. These workstreams explore how 4IR technologies build on PwC’s portfolio of 4IR-related thought leadership, research and insights. They are also central to our partnership with WEF: to help promote ethically deployed technologies for the betterment of society—and particularly for the benefit of future generations.

Can we be Incognito in the Internet of Things? IoT has the ability to digitize, collect, and analyze all kinds of data about the physical world in which we live, work and play. We must mobilize global action to create a connected future for all.

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Together, PwC and the World Economic Forum are building a global community. The goal is to develop governance models and support platforms that manage data for ethical use that will benefit people around the world. Data for a common purpose, creates a new flexible data governance model that allows for the combining of data from personal, commercial, and government sources, while still respecting rights, will positively empower a variety of stakeholders while removing unintended policy barriers. Ethical data use demands more than just a data strategy, that’s why at PwC we believe that we need a data trust strategy: Together these strategies will help unlock the value of data for a common purpose.­­

What’s missing today?

  • An agreed-upon data governance framework that addresses availability, usability, consistency, data integrity and data security at the micro-level, while addressing the cross-border flows between nations at the macro-level.­
  • A vision for a data exchange that brings together contributors and users, with the right data valuation and pricing models —minimizing rules and obstacles.­
  • A blueprint for ways to foster trust among exchange participants and facilitate data flows using 4IR technologies and consent management protocols.


Generation AI project

The Generation AI project is developing a suite of initiatives aimed at responsible use of artificial intelligence (AI), especially as it may affect today’s children -- arguably the first generation coming of age in a world immersed in AI-driven digital technologies.

Toward this aim, the project will develop corporate governance guidelines to help protect children’s rights when experiencing AI in their homes, schools, and public places and promote education for children, young adults, parents, and guardians about leading practices for responsibly using AI. It will also endeavor to promote AI technology to help empower the most under-served including girls, communities of color, and developing countries.

IoT Governance

As the IoT grows swiftly in scale and adoption globally, it’s becoming increasingly important that, despite the technology’s advancements, there may also be potential shortfalls, especially surrounding data privacy and security issues. PwC and WEF collaborated on a white paper that examines the current state of governance for IoT applications in consumer products and services, enterprise environments (e.g., industrial IoT) and public spaces (e.g., smart cities). In particular, it examines risks and governance gaps of these IoT applications existing in the following realms:  privacy and trust, safety and security, interoperability, societal benefits and equity and economic viability.

Using AI and human ingenuity to emerge from the pandemic

Hear how artificial intelligence (AI) is being deployed to support societies through a recovery of the COVID-19 pandemic.


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Topics include:

  • 2:22 - Why AI models can be wrong… yet useful
  • 6:24 - The delicate dance of AI:  ensuring transparency and privacy
  • 14:30 - AI at work

Duration:  23:03 

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How responsible AI is shaping society now and the future

Hear how the success of AI hinges on governing and mitigating the risks and biases this technology can usher in.


Playback of this video is not currently available

Topics include:

  • 1:18 - Post-COVID-19, companies need to double down on AI risks
  • 8:46 - Scaling up AI in inclusive ways
  • 26:13 - Making AI a “utopian reality”

Duration: 28:42 

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Contact us

Jane Allen

Principal, West region, PwC US

Rob Mesirow

PwC Connected Solutions Leader, PwC US

Anand Rao

Global & US Artificial Intelligence and US Data & Analytics Leader, PwC US

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