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Anything as a Service, or XaaS, is a game-changing business model shift that changes the way companies engage with customers. Instead of selling traditional “one-and-done” products and services, XaaS brings on-demand, subscription-based, or consumption-based/usage-based propositions to customers, along with recurring revenues.
XaaS offers enhanced predictability in business outcomes and enables companies to cater to a wider range of customer segments and user personas. This is accomplished through an accelerated transformation to a digital customer journey, enabled by the XaaS operating model.
The path to Anything-as-a-Service (XaaS) can be challenging and requires careful coordination across key building blocks including digital customer experience, digital demand generation, omnichannel multi-modal orchestration, billing and subscription management, along with digital payments. XaaS business models demand seamless customer engagement from pre-sales to post-sales, which involves breaking down traditional boundaries between front office and back office and activating customer success for end-to-end outcomes.
These service offerings and solutions may be scaled and adjusted based on individual companies’ needs and contextualized to where they are in their business model reinvention journey.
Business plan and revenue mix shift modeling
Business scenario planning with agent-based simulations for best outcomes in investment planning and phasing
Fast 15 Framework - Fifteen key decisions for the C-Suite to focus on for XaaS acceleration
Pricing and packaging (market validation, primary research/ VOC (Voice of the Customer)
Configure to price/quote
Product / offering catalog
Business model in a box – 90-day path to transaction readiness
Business architecture playbook / Operating model / Organizational Readiness
Transformation & technology roadmap
E2E Reference architectures for key XaaS applications and vendor comparison perspectives across top 5 CRM, CPQ, subscription, revenue management and ERP platforms
Artificial intelligence/machine learning (AI/ML) enabled Intelligent Lead-to-Cash (L2C)
L2C Data Readiness
Moments that matter - XaaS customer journey and the role of customer success
Customer experience clickable prototype for key buyer and user personas across customer segments
Driving Revenues through renewals: Frictionless ownership / User experience
Accelerated implementation and transaction readiness in 90 days (powered by PwC’s model systems for industry-leading solutions)
Pre-built L2C instrumentation & predictive analytics (AI/ ML) for high-impact use cases (across Lead to Cash) including guided selling, intelligent pricing & contracting, renewals
L2C foundational data & Integrations architecture patterns
Enterprise risk for recurring revenue business models
Financial impact / Financial risk
Cyber-security readiness for the “connected customer” business in XaaS
Tax optimization for XaaS with implications for legal entity, IP ownership and more
Product development and innovation as a service accelerated new product introduction (NPI) for XaaS
Connected cloud platform with interaction model for enterprise architecture