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Channel disintermediation is an innovative strategy that involves rethinking distribution and sales channels. This is often achieved through the adoption of direct-to-consumer approaches and by leveraging cutting-edge technology. Channel disintermediation encompasses various methods such as direct sales, online marketplaces, subscription models, or digital platforms.
Channel disintermediation provides companies with the potential to drive growth, improve operational efficiency, enhance customer relationships, and strengthen the competitive position of the business.