Insights & Research

See what’s next for your industry

Insight | 20 min read

2026 US midterm elections

What the midterm results mean for business—and what comes next

Survey | 8 min read

2026 PwC Trust in Leadership Study

CEO trust starts inside the company: What employees expect

Insight | 15 min read

Deals in the age of AI

M&A: From AI thesis to measurable value

Insight | 6 min read

Embracing the agentic front office

How a commercial brain can compound your AI advantage

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Vice City, everywhere

Grand Theft Auto VI and the battle for consumer attention

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