Figure 8: Healthcare organizations are considering new strategic identities that require deals to match
Seismic changes in the US health industry are forcing healthcare organizations to rethink their strategic identities as they struggle to compete and survive in business models that are becoming obsolete. Old business models favored control of geography, bricks and mortar, and narrow industry silos. PwC’s Health Research Institute concluded that four provider system models are expected to dominate the future in our report Healthcare provider systems of the future and a similar analysis for payers was shared in our report, The health insurer of the future.
These priorities may shift as deal decisions become more influenced by the strategic identity or identities companies choose over the next several years (see Figure 8). Depending on the identities chosen, companies will consider deals to expand their footprint, innovate into new revenue streams, protect market share or collaborate with others.
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