
Back to school 2025: Parents prioritize education spending
American families are forging ahead with back-to-school shopping plans despite mounting economic pressure, according to PwC’s latest consumer survey.
American families are forging ahead with back-to-school shopping plans despite mounting economic pressure, according to PwC’s latest consumer survey.
Even with ongoing uncertainty around tariffs, rising costs and shifting consumer demand, companies are still doing deals — they're just being more careful.
Transactions suggest dealmakers continue to pursue scale, specialization, and global expansion where demand signals remain strong.
For well-capitalized buyers, current conditions offer an opening to acquire differentiated assets at favorable terms.
AI is transforming Consumer Markets. We’re anticipating what’s next and focusing on what matters now—so you stay ahead with AI insights and lead confidently.
Watch the replay as PwC's Consumer Markets leaders explore the pivotal trends and topics shaping the industry.
PwC's near-term outlook for the US lodging sector explores the impact of policy and other macro-environmental factors on operating performance.
Wyndham used AI agents to cut brand review time by 94% and boost guest support, scaling smarter across global operations.