Vinay Couto

Vinay Couto

Vice Chair, Consulting Solutions, PwC US

Always eager to help companies discover what sets them apart, I give clients a plan to focus their investments and resources to achieve their strategic ambitions.

I’ve worked with the C-suite for over 30 years, supporting strategy-driven business transformations and large-scale change efforts. I’ve developed PwC’s approach to helping clients recognize their strengths, define new strategic directions and align costs to support what they do best.

I work across industries including consumer goods, retail, energy, manufacturing and high-tech. My work delivers tangible impact to the company’s bottom-line while concentrating on winning in the future. Coauthor of the book Fit for Growth, I’m a Columbia alum, safari enthusiast and extreme foodie.

I lead PwC’s Strategy& group, driven by working alongside my clients to solve some of their most complex problems. Knowing I’m adding value motivates me to do my best every day.

Contact details



  • Strategy consulting
  • Fit for growth
  • Cloud